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Responsive Marketing - Market Engagement on Steroids
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Transcript of Responsive Marketing - Market Engagement on Steroids
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Responsive MarketingMarket Engagement on Steroids
@MolehillWeb
@MaxOnTheHill
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Me, marketing, ins, outs.
• In 2013 Max celebrates 20 years of website experience.
• Background in management, logistics, IT, web & other nerdy things.
• Specialises in:
– Digital Engagement,
– Online Marketing, and
– Conversion Rate Optimisation
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Me, marketing, ins, outs.
The difference
Has run bricks & mortar, manufacturing and distribution businesses – running several
complex and dynamic e-commerce sites catering to different market segments.
We’ve been our own web client.
Been successful, been broke –
know how important online marketing is to
achieve success for business owners,
their family, staff and life ... it’s not a game !!!
![Page 4: Responsive Marketing - Market Engagement on Steroids](https://reader033.fdocuments.us/reader033/viewer/2022060122/559639941a28ab65668b4598/html5/thumbnails/4.jpg)
Me, marketing, ins, outs.
The difference
Has run bricks & mortar, manufacturing and distribution businesses – running several
complex and dynamic e-commerce sites catering to different market segments.
Been successful, been broke –
know how important online marketing is to
achieve success for business owners,
their family, staff and life ... it’s not a game !!!
![Page 5: Responsive Marketing - Market Engagement on Steroids](https://reader033.fdocuments.us/reader033/viewer/2022060122/559639941a28ab65668b4598/html5/thumbnails/5.jpg)
General Outline
1. Why - Responsive Marketing?
2. What - Responsive Marketing?
3. How - Responsive Marketing?
Is it a match made in heaven ???
-- 15 minute question time –
Please write down or remember questions and ask during question time.
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Why?
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Why?You must manage your reputation
and
engagement online.
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Why?You must manage your reputation
and
engagement online.
1. Social Media
2. Social and Review Applications
3. Business Listings
4. Forums
5. News
6. Blogs
7. ………. more
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What?
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What?Responsive Marketing is near real time
optimisation and engagement
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What?Responsive Marketing is near real time
optimisation and engagement
1. Social Media
2. Social and Review Applications
3. Business Listings
4. Forums
5. News / Blogs
6. Email / Newsletters
7. ………. more
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What?
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How?
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• Discover & Monitor your market (persona, profile…)
• Set Realistic and Measurable Goals
• Gather the Right Data Needed
• Monitor Your Goals Frequently
• Use Your Data to Make Better Decisions
Data must be ACTIONABLE and RELEVANT
Monitor and set KPIs
.... Measure your Return On Investment
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Free and Paid ToolsMonitor - Measure - Engage
1. Hootsuite,
2. Social Mention
3. Google Analytics
4. Crazy Egg
5. Lots ………
6. PLANNING
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Free and Paid ToolsMonitor - Measure - Engage
1. Hootsuite,
2. Social Mention
3. Google Analytics
4. Crazy Egg
5. Lots ………
6. PLANNING
![Page 18: Responsive Marketing - Market Engagement on Steroids](https://reader033.fdocuments.us/reader033/viewer/2022060122/559639941a28ab65668b4598/html5/thumbnails/18.jpg)
How do we quantify & plan?... we have some nice tools to help us out.
from basic excel spreadsheets .........
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At all times Responsive Marketing should be measurable.
Are we getting an ROI?Data analysis holds the key to Successful Campaigns
Data Analysis
Improve
Compare to
Program
Improve
Data Analysis
Compare to
Program
“This is
not the
data you
are looking
for”
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to complete marketing platforms... with ongoing analysis and performance measurements.
......... every relevant action and interaction is tracked and measured
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Responsive MarketingMarket Engagement on Steroids
@MolehillWeb
@MaxOnTheHill
Credits :Content Marketing Institute, SavvyPanda, HubSpot,
Google, Marketing Land, Contagious, numerous people & groups
.... the list just keeps going.