Responsive Web Desing + Mobile Marketing (Estrategia Multiscreen)
Responsive Design - Ideal Solution For Managing Search In A Multiscreen World
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Transcript of Responsive Design - Ideal Solution For Managing Search In A Multiscreen World
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Managing Search in a Multiscreen World @jodyresnick1
Title SlideManaging Search in a Multiscreen World –
Responsive Design #RWD
Jody ResnickCEO, Trighton Interactive
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Managing Search in a Multiscreen World @jodyresnick1
A New Era in Search Marketing
CONSTANT Connectivity across multiple screens and devices
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Managing Search in a Multiscreen World @jodyresnick1
Enormous Opportunity for Search
Mobile and Tabletusage is
BOOMING
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Managing Search in a Multiscreen World @jodyresnick1
Mobile Attempt
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Managing Search in a Multiscreen World @jodyresnick1
A Poor Mobile Experience HURTS Everyone
• Breaks continuity• Frustrates visitors• Helps your competitors
Source: Google, 2012.
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Managing Search in a Multiscreen World @jodyresnick1
So Many Screens – So Little Time
Digital content must flow seamlessly across all screen sizes and devices.
.
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Managing Search in a Multiscreen World @jodyresnick1
RESPONSIVE DESIGN
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Managing Search in a Multiscreen World @jodyresnick1
Several critical factors to consider before making the leap to responsive
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Managing Search in a Multiscreen World @jodyresnick1
Factors To Consider
• Goals• Context of use• Budget• Technical expertise and resources
Just because Responsive Design is HOT doesn’t mean it’s the right solution
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Managing Search in a Multiscreen World @jodyresnick1
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Managing Search in a Multiscreen World @jodyresnick1
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Managing Search in a Multiscreen World @jodyresnick1
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Managing Search in a Multiscreen World @jodyresnick1
CASE STUDY
2 Large NYC Based Law Firms
Parallel Mobile WebsiteResponsive Design Website
CJA
SHL
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Managing Search in a Multiscreen World @jodyresnick1
CJA – Responsive Design SEO
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Managing Search in a Multiscreen World @jodyresnick1
SHL Goes Responsive
shlpc.com
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Managing Search in a Multiscreen World @jodyresnick1
SHL Blog Rises to Top of Google
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Managing Search in a Multiscreen World @jodyresnick1
SHL – Responsive Design SEO
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Managing Search in a Multiscreen World @jodyresnick1
10/10 Quality Scores = Lower CPCs Increased Traffic
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Managing Search in a Multiscreen World @jodyresnick1
Conclusion
“Simplicity is the ultimate sophistication” - Leonardo da Vinci
Responsive design delivers three measurable benefits: - Better Search Results- Better User Experiences - Higher Conversion Rates
It is my OPINION that responsive design is the most simple solution to address search for multiple devices.