Responsible Tourism in Destinations...
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Responsible Tourism in Destinations RTD9 11 th March 2015 #RTD9
Transcript of Responsible Tourism in Destinations...
Responsible Tourism in Destinations RTD9
11th March 2015 #RTD9
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
Getting Involved:
Towards a Genuinely
Industry-led Strategy Caroline Warburton
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
Tourism in Scotland
Tourism Spend (visitor economy): £ 10.9bn
Tourism Employment: 211,200 1 in 12 people
Tourism Spend (overnight): £ 4.4bn
Tourism Enterprises: 13,500
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
1. Let Industry Lead
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WWW.SCOTTISHTOURISMALLIANCE.CO.UK
2. Develop a Common Language
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
2. Develop a Common Language
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
3. Keep It Simple
Our Growth Markets
Providing Authentic Experiences
Improving the Customer Journey
Building Our Capabilities
WWW.SCOTTISHTOURISMALLIANCE.CO.UK
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WWW.SCOTTISHTOURISMALLIANCE.CO.UK
4. Work Through Existing Networks
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So How Are We Doing?
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