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Respiratory Chemist..Objectives

Bringing Asthma Awareness at Chemist What important role Chemist can play in Inhalation Therapy

How we can help chemists to increase their business and to improvetheir customer Relation services

At last, to Develop more no. Respiratory Chemist as one who

will give

- Device Demo to every Asthmatic and their relative- Clarify Myths/Misconception of Asthma

- Create the Mass Awareness on Asthma

- Making a chemist as an educator

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What I need to do..

Device Demonstration

Importance of Patient education & Counseling

Selling the Concept and uses of Peak Flow Master

Distribution of Patient Education leaflet/ booklets/ AVs

Making/ Conducting more no. ofSwas Mitra Clinics

Organizing SARTHI , a chemist education campaign at most

of the Places

Invitation cards for patient on near by Asthma Clinics/Respiratory Drs

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Impact..

Development of ongoing clinics

Upgrading new Drs practice

Availability Drive- Foracort Forte,Maxiflo, Zerostat VT, Nicogum,

Huf puff kit Nicogum POB cum promotional campaign

Market insight & information

Induction to new candidates

Retailing chain Clinics

Sporting and MSL preparation Peak Flow Master Using

Regional Data of 1200 chemist

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Impact on Team

Got easy entry at chemist

Getting quality time and information

Briefing cum Availability drive & ongoing promotion ofproducts

Availability become easier

We are using Swas Mitra clinic as a platform to build thenew Drs practice

Team could come across the real patient/ Drs issue of

respiratory in the clinic Respiratory Team coordination in the arranging Drs for

camp, making drug available, exchanging informationhave gone up

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Majority of the patient are SOS inhaler user or oral user,hence we are getting new set patient in these activity

In clinic Discussion of us have taken different dimensionlike

We are making device call and emphasizing on 6 monthchange of Rotahaler

Promoting Spacer to plain MDI Drs Promoting Respiratory chemist to Drs as a asthma

patient educator services

Peak Flow promotion with coordination

Sending referral patient through clinics/ chemist Strength wise product promotion

Rationalizing the call

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Impact on C & Es

There are good no. of example where patient turn over in

ongoing clinics have improved through referral card of

chemist/ Swas Mitra clinics

Getting referral patient from respi chemist, which helping

further to developing chemist

As now majority of chemist doing the device demo, hence

C & Es are now more focusing on the counseling end

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Impact on Drs

6 young drs at Jaipur are being utilized in the Swas Mitra clinics, allthe Drs have appreciated this activity

Good no of drs now getting direct referral patient from the near by areaof Respi chemist, Drs are delighted to see unique initiation through

Cipla.

Drs attached in the Swas Mitra clinics are seeing the follow up of SwasMitra clinics patient in their clinics

Good no of patient being referred to on going asthma clinics, this

addition of new patient in the clinic is most welcomed by the drs.

Few Drs have approached us to initiate this unique activity with them.