Resource Based View
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Transcript of Resource Based View
![Page 1: Resource Based View](https://reader031.fdocuments.us/reader031/viewer/2022021922/588493411a28ab26058b46b3/html5/thumbnails/1.jpg)
1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
RESOURCES
BASED VIEW:
THE BODY
SHOP
Types of Resources
Knowledge
Core Competancies
Resources & Capabilities
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Skincare and beauty business
Over 2500 shops in 65 countries
1200 different products
300 million consumers
Founded by Dame Anita Roddick in 1976
1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
INTRODUCTION
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Material Resources
Innovative, quality products
25 community trade suppliers
L’Oreal financial support
1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
MATERIAL RESOURCES
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1 3 - DEC-13 PAULINE DUMANGE & J EFFREY SMIT H
QUALITY PRODUCTS
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Immaterial Resources
Very strong brand image
Amazing Reputation
Ethical Culture
1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
IMMATERIAL RESOURCES
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1 3 - DEC-13 PAULINE DUMANGE & J EFFREY SMIT H
VALUES
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1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
STRATEGIC RESOURCES: VRIN
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• Varied mix of Suppliers
• Experience
• Experience
• Dame Anita Roddick
• No animal testing
• Fair trade
• Natural products
• Brand
Valuable Rare
Inimitable Non-
substitutable
1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
THE BODY SHOP VRIN
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1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
SWOT
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1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
Focus on
SWOT
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STRENGTHS WEAKNESSES
• Against animal testing • Competition such as Lush,
Tesco
• Lots of experience • Higher prices
• Natural & innovative products • Loss of trust from stakeholders
over L’Oreal
• Charity- Foundation • Ethical issues
1 3 - DEC-13 PAULINE DUMANGE & J EFFREY SMIT H
SWOT
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Information, Facts
Databases, Procedures
Skills Organisational
Capability
1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
Individual Organization
Explicit
Tacit
Level of knowledge
Type of knowledge
KNOWLEDGE
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1 3 - DEC-13
PAULINE DUMANGE & J EFFREY SMIT H
CORE COMPETANCIES
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1 3 - DEC-13 PAULINE DUMANGE & J EFFREY SMIT H
FRUITS: PRODUCTS
• Coconut body butter
• Mango shower gel
BRANCHES: BUSINESS AREAS
• Skincare & beauty products
• Shower products & fragrances
ROOTS: CORE COMPETANCIES
• Ethical, quality products
• No animal testing
CORE COMPETANCIES TO PRODUCTS
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• The Body Shop are committed to being ethical through their advertising
such as with Leona Lewis.
• http://www.youtube.com/watch?v=B19LAun303E
1 3 - DEC-13 PAULINE DUMANGE & J EFFREY SMIT H
ADVERTISING
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Resources- such as Community Fairtrade.
Capabilities- possible expansion into new markets such as Laos (L’Oreal
operate here) and further expansion into existing markets.
1 3 - DEC-13 PAULINE DUMANGE & J EFFREY SMIT H
SUMMARY OF RESOURCES & CAPABILITIES
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Thank you for listening
Any Questions?
1 3 - DEC-13 PAULINE DUMANGE & J EFFREY SMIT H
Q & A