ResortPort™By Passport Online

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At Starwood Hotels & Resorts, we were the early adopters of the ResortPort program. Our resort hotels throughout Hawaii and the Caribbean have seen strong consumer viewership of their content and the ability to track offer views is a significant benefit in determining ROI. We even have some individual city hotels involved, and this product provides them with otherwise unattainable access to this valuable consumer channel.”— Chris Austin - Vice President, Global

Retail Leisure & Luxury Sales

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Maximize your investment with

top US travel agents

Effective

Efficient

Targeted

Measurable

Affordable

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Travel Agents continue to produce the highest rates from any intermediary channel

Travel Agency sales revenues in America have grown by 20% year to date over last year ***

Savvy consumers continue to value the services of a professional travel agency

More younger travelers using travel agents **

Preferred supplier relationships growing but getting more expensive, less effective and limited access to top producing agents

4***(ARC October 2010 Report) **(Ypartnership Consumer Trends 2010 – Travel Weekly)

Passport Online has assisted agencies with online marketing of leisure travel for 15 years

Focused on electronic marketing of leisure travel to travel agents and directly to their clients on their agent’s behalf: websites, email marketing, and social media

Passport Online introduces ResortPort focused 100% on providing hotels and resorts access to Passport Online’s portfolio of top consortia, retail agencies and established home based agent networks who rely on Passport Online content and online marketing tools

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1) 4,000 approximate total travel agency websites (not including mirror or cloned sites) representing 25,000 travel agents –shopping by up to 2M high ADR travel agency clients per month

2) Email database of 70,000 travel agents

3) Email database of 2M clients of 7,000 subscribing travel agents (Separate group from 1)

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Abercrombie & Kent Delta Vacations (MLT) Mayflower Tours

African Travel Dollar - Thrifty Rent a Car Orient Flexi Pax (Isram)

Adventures Abroad Dynamic DestinationsParadise for Less (Holiday

Systems)

American Express Vac (AX agts only) EEI Travel Pleasant Holidays

Amtrak Vacations Escapade Tours (Isram) Qantas Vacations

Auto Europe/Destination Europe Explore Tours Roadtrips

Blue Star Jets Funjet Vacations SITA World Tours

Blue Sky Tours GAP Adventures Ski.com

Brendan Worldwide Vacations Globus Sports Empire

Celtic Tours Gogo Worldwide VacationsSteps of Paul Cruises and

Tours

CIE Tours Golf Holidays Tauck World Discovery

City Escape Holidays Guaranteed Departures (TAP) Trafalgar Tours

Classic Vacations Travel Insured Travel2

Club Med Insight Vacations Travel Bound

Contiki Vacations Isram World Vacations Travel Impressions

Continental Airline Vacations (MLT) Latour (Isram)Universal Parks and Resorts

Orlando

Cosmos (Globus) Monograms (Globus) Yankee Holidays 8

ResortPort allows resorts and hotels to control and promote their rich media content and promotions to agents and directly to consumers shopping for vacations on thousands of travel agency websites

ResortPort offers the most affordable, efficient, effective and measurable means to grow online revenue for hotels and resorts who value the retail agency channels

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Visibility On Travel Agency Websites: Your own property or brand Microsite

Promote your own special packages to leading travel agencies and their clients

Integrate the rich property presentation with wholesaler products that include your property

Open a new marketing channel to hotels through the higher rate delivering agencies

Monitor activity

Influence booking channel

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Microsite Production

Build ResortPort

Microsite and Promotions

System Integration

Assign appropriate attributes:

destination, interests and integrate to

wholesaler offers

Display Application

Set to display microsite listing on agency consumer

websites and emails

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Expanded property

information

Links to packages.

Hotel and wholesaler

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Expanded property

information

All offers by wholesalers

dynamically listed

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Your email is branded with the client’s travel agency

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Real time activity reports:

Total consumer sessions where resort presentation was viewed by agency website

Total consumer opens of resort presentation

Total consumer opens of offers provided by the resort or by a wholesale travel partner

Activity by wholesaler

Activity by travel agency website

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Option 1

Agent Email

Option 2

Agent/Client Email

Option 3

Websites

• 70,000 Front Line Agents

• 7,000 Top Picks Agents

• 2 million consumers

• 4,000 consumer facing websites

• 25,000 agents

• 2 million consumers each month

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Combinations of the above are

more effective

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Typical Travel

Trade Advertising

Expensive

No measurement

Lost in the crowd

Affordable

Multiple options

Direct to agency internal websites

70,000 agents in opt in program

Feeder market geo targeting

Consumer promotions

Measurable down to agency level

ResortPort Marketing

Effective

Efficient

Targeted

Measurable

Affordable

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Maximizing your investment with travel agents