Residential Lighting January 2013

Scranton Gillette Communications

www.ResidentialLighting.comJANUARY 2013 $5.00 Style and Substance for Lighting Professionals

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Increase your Sales and Profi ts through access to our New IMPACTTM line of Crystal Chandeliers! Benefi t from; ‘Down, Dirty, Cheap Dealer Factory Pricing’ on our High Quality Crystal Chandeliers (Or, your competitor’s will). Did you know our Company delivers completely assembled Chandelier Frames unlike some importers that send you unassembled parts in bags. Have you calculated the cost of assembling their product, and your retail customer’s aggravation, in your purchasing decision?

The Difference Between us and our Competitors is; Other Crystal Chandelier Companies want to sell you more Crystal Chandeliers. We also want to sell you more Crystal Chandeliers, but our advantage is we help you sell more Crystal Chandeliers and at Higher Profi t Margins!

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10 RESIDENTIAL LIGHTING | JANUARY 2013

YOUR LINK

Nice to Meet Hue

On Oct. 30, Philips introduced hue, a Web-enabled LED home lighting system available exclusively to consumers through the Apple store. With the starter kit — which includes three LED bulbs that fit into any standard light fixture and a bridge that connects to existing wireless routers — plus the downloadable hue app, the system can be controlled via any iOS or Android device. Hue allows users to control their lights remotely; if they’re gone on vacation but want it to appear as if they’re home, all it takes is a few clicks. Hue also includes four pre-programmed light settings — relax, read, concentrate or energize —that adjust to the optimum shade and brightness of white for each mood. Users can personalize light settings with the system and even relive a memory through a picture. “Imagine a sunset on a vacation,” Philips spokeswoman Silvie Casanova says. “Just drag the [clicker] over the sunset in a photo and the bulb will try to recreate that light.” Lastly, hue can provide indicators — an increasing light to wake up or a dimming light to fall asleep, for example. But since this system is sold through the Apple store, the question becomes: Where do lighting showrooms fit? Because early adopters were targeted first, Casanova says that showrooms are, in fact, part of the equation. “The exclusive Philips has for hue with Apple is only four months, and then after that, showrooms make a lot of sense. In the long term, showrooms will be able to teach the everyday consumer how to use a system like this.” Mark Okun, General Manager of Restoration Lighting Gallery, Hartford, CT, has worked with hue at a client’s house and was impressed with its capabilities. “A homeowner can use the system easily — it is an Apple product, after all — and would be able to use it to its fullest capacity eventually, but lighting professionals can optimize the system in terms of lighting techniques.” Several improvements and enhancements are expected for hue in the near future. See the system in the Philips showroom at the Dallas Market this month, or for more information, visit www.meethue.com.

See what LED light can doEcliptic is a body with a glowing cavity, mass and void, all in one. It looks

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Las Vegas Market PreviewAs if the first Gift & Home CEO Summit at World Market Center Las Vegas weren’t exciting enough, new products round out a full house of offerings for the Jan. 28-Feb. 1 show.

Most Likely to SucceedThese 15 products among 2012 introductions were voted by retailers to be top of their class.

Stone AgeMaterial mainstays for centuries, genuine marble and alabaster get a modern-day update in table lamps with polished surfaces and refined shapes.

Repeat PerformanceBold patterns mesmerize the eyes for the latest look in lamp shades.

JANUARY 2013

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RESIDENTIAL LIGHTING (ISSN 1072-1614) is published monthly by Scranton Gillette Communications, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL. 60005-5025. Subscription rates in the U.S. are $35 for one year; $50 for two years; $60 for three years. Single copies are $5 each. Canadian subscriptions: $55 for one year. Reproduction of contents forbidden. Periodicals postage paid at Arlington Heights, IL 60005 and at additional mailing offices. All other foreign subscriptions including air delivery are $150 a year. PRINTED IN THE USA. POSTMASTER: Send address changes to Residential Lighting, 3030 West Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Residential Lighting accepts no responsibility for the validity of information supplied by contributors, vendors, advertisers or advertising agencies. Audited by the Alliance for Audited Media.

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Golden PalaceIvory Coast Style Guide®

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Departments


ABOUT THE COVER Already a familiar brand to

audiences of design shows in

Paris and Frankfurt, Light &

Living makes its American debut

this month at markets in Atlanta,

Dallas and Las Vegas. There’s a

reason “light” gets top billing in

this Dutch accessory line: Lighting

dominates the 360-page catalog

that represents items warehoused

at the company’s new Los Angeles

facility. The six-light Evita fixture is

from the casually elegant Bruxelles

Collection and is shown with

optional Notary clip shades.

www.light-living.com

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We’re On

The WireFrom the looks of it, 2013 will see solid gains in housing as steady job growth and improved consumer confidence bolster new home construction and remodeling.

IlluminationsSocial media expert and Pinfluence author Beth Hayden explains why Pinterest is a must for today’s showrooms.

Point of SalePreferred customer clubs offer lighting showrooms an easy and low-cost way to build loyalty and boost sales.

Design ForumBarry Dixon discusses how both antiquity and nature factor into his eloquent design vocabulary.

Style We LikePantone’s Color of the Year meets porcelain at Lladro.

Light Here, Light Now

New Products

Last Word in LightingDon’t send in rows of recessed cans to do the job of a proper lighting plan, says our expert Randall Whitehead, IALD.

JANUARY 2013

6038

&HINKLEY

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Style and Substance for Lighting Professionalswww.ResidentialLighting.com


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Write: Residential Lighting3030 W. Salt Creek Ln., Ste. 201 Arlington Heights, IL 60005Phone: (847) 391-1026 Fax: (847) 390-0408E-mail: [email protected]

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BRONZE

EDITORIALPublisher/Editorial Director:

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Leave it to the market venue that opened one of its buildings with a performance by Rod Stewart — and had President Bill Clinton as a keynote speaker two years ago — to bring in some more heavy hitters for its winter 2013 edition. The World Market Center Las Vegas arm of International Market Centers (IMC) does things as big and bold as any marquee on the Strip. But this time, it’s not simply about showmanship; it’s all about business. IMC partnered with gift and home industry veteran Randy Eller of Eller Enterprises, who has consulted for the organization as it transitioned to incorporate key home furnishings exhibition properties in High Point as well as Las Vegas, to produce the first Gift & Home CEO Summit. The two-day summit hits at the tail end of the Jan. 28-Feb. 1 buying event and is aimed at top executives of home décor manufacturing companies. The slate of speakers is impressive. Former U.S. Secretary of Labor Robert Reich will address international currency and geopolitical issues. Former U.S. Ambassador to China Jon Huntsman Jr. will localize his vast expertise about a manufacturing giant for the gift and home industry. ABC News Senior Contributor Claire Shipman will explain how women are changing the workplace, drawing from her co-authored book “Womanomics: The Workplace Revolution That Will Change Your Life.” And Jim Grien, President of TM Capital, and his team will talk about a range of economic topics, from growing private equity interest in gift and home décor and, of great interest to me (and you, I would imagine), the “long-term case for indepenent retailers.” That’s a pretty powerful program. By focusing exclusively on the information needs of upper management at global vendors, I believe Eller and IMC have created a compelling draw for that segment. Traditional conferences tend to be so democratic — appealing to a range of business types, sizes, experience levels, job functions and interests in the cumulative agenda — there is sometimes very little tangible take-away for the top tier. Kudos to IMC for thinking big with this new event at a critical juncture in our economy. What other summit-style sub-events might make sense alongside the existing forums that already bring us together? Or targeted tracks to keep certain sectors engaged, like the under-40 efforts

made by the American Lighting Assn. (ALA) and ART - The Creative Home Furnishings Network?

IMC is rewarding its tenants by offering a sliding scale on registration for its summit, which is $895 for non-exhibitors, $595 for exhibitors at IMC properties in either High Point or Las Vegas and $395 for IMC exhibitors in both cities. For more information, visit www.giftandhomelv.com. LAURA VAN ZEYLPublisher/Editorial Director

Big Business

THE WIREDispatches from the lighting industry


2013 Housing Outlook Looks PromisingFrom the looks of it, 2013 will see solid gains in housing as steady job growth and improved consumer confidence bolster new home construction and remodeling. While this growth is not large by historic standards, we are now seeing a market in repair, according to Patrick O’Toole, Editorial Director and Publisher of Professional Builder and Professional Remodeler magazines. “The fundamental drivers of new home construction and remodeling are stronger this year than they have been for a long time,” he says “Residential construction will, without a doubt, be a bright spot for the U.S. economy in 2013.” It is estimated that the United States needs 1.6 million new housing units per year to keep up with demand. At the market’s peak in 2005, there were approximately 2 million housing starts. By 2009, that number dropped to 554,000. “The machinery on which a healthy housing market depends — dependable mortgage underwriting, loans to builders, etc. — was broken,” says O’Toole. “What we are experiencing now is a market that is more able to meet a demand that never went away, but became pent up.” Research firm Zelman & Assoc. expects 2013 housing starts to hit 945,000. What’s more, according to Professional Builder’s “2013 Market Outlook” survey, exactly half of the 400 respondents said they expect to see higher revenue next year compared to 2012, and nearly a quarter (22.6 percent) said they are forecasting annual revenue gains of 10 percent or more. Although the overall economy was still cited as one of the top three obstacles for 60.1 percent of respondents, there is positivity in the market. More welcome signs are coming from the remodeling sector. According to O’Toole, in terms of remodeling and home improvement, some segments are stronger than others. Repairs and replacements, as well as kitchen and bath projects, are moving up while major projects — room additions and whole-house remodels — remain sluggish.

But, according to the U.S. Department of Commerce and the National Assn. of Realtors (NAR), new home sales are up roughly 30 percent in the third quarter of 2012 from the first quarter of 2011, and existing home sales are up roughly 10 percent in the same time period. House prices are also beginning to make a comeback. This points to higher levels of owner equity, which means homeowners will be better positioned to put money into home improvements. The maturing housing stock, which has an average age of 36 years, also suggests there will be an increase in improvement spending. In fact, the Leading Indicator of Remodeling Activity (LIRA) released by the Remodeling Futures Program at the Joint Center for Housing Studies (JCHS) of Harvard University predicts homeowner improvement spending to hit double-digit growth in the first two quarters of 2013, reaching nearly $135 billion. Lighting folks have a great opportunity in the midst of the remodeling sector’s progress as sustainable home improvement projects continue to see growth. The JCHS National Green Remodeling Survey, taken in the third quarter of 2012, showed “Fixtures for Compact Fluorescent Lights” as the most popular “Green Project” for energy efficiency in homes. By providing resources to these homeowners looking to remodel and update with lighting, showrooms have the chance to benefit from the recovery as well. There are many factors in play, but there is evidence that the housing market has momentum. New and existing home sales, housing starts, house prices and consumer sentiment are all up from a year ago, and financing costs are down. O’Toole says he is confident that the housing market will continue to rally. “Over the longer term, housing looks very favorable. The market has a long way to go, but the outlook is very bright.”

BUSINESS INDICATOR CURRENT LEVEL YEAR AGO CHANGE

Existing Home Sales (Oct.) 4,790,000 4,320,000 +10.87%

Housing Starts (Oct.) 894,000 630,000 +41.9%

House Prices (Oct.) $178,000 $160,216 +11.1%

Financing Costs (30-yr Fixed Rate Mortgage, Oct.)

3.38% 4.07% -69 BASIS PTS

Consumer Sentiment (Nov.) 82.7 63.7 +29.83%

Statistics from the National Assn. of Realtors (NAR), U.S. Census Bureau and University of Michigan

THE WIRE


VANILLA ICE LIGHTING?

Yes, rapper and DIY Network host Vanilla Ice is working with Capitol Lighting to create his own line of chandeliers and sconces.

The inaugural six-piece collection includes a 24-inch chandelier, a 28-inch-wide fixture and two sconces, each with their own unique finish. The pieces are assembled in the United States under the company Batalion Imports and are available for purchase at all eight Capitol Lighting showroom locations in South Florida and New Jersey, as well as online at www.vanillaicelighting.com.

“I have always had a passion for home design, renovations and real estate,” says Rob Van Winkle, aka Vanilla Ice. “I’ve always envisioned creating my own line of home décor products, and after working with the Capitol Lighting team for several years, it was a perfect fit to begin with lighting fixtures.” Vanilla Ice and Capitol Lighting have worked together on partnerships including the “Making Lives Brighter” campaign, where the rapper/designer was the spokesperson and filmed a PSA to bring awareness to Habitat for Humanity. Customers donated their old lighting fixtures via any Capitol Lighting showroom in South Florida and New Jersey to be repurposed in a Habitat home or sold at one of their Re-Stores. “The Capitol Lighting family is honored to have such a wonderful relationship with Vanilla Ice and be able to showcase his lighting line exclusively in our showrooms,” says Eric Lebersfeld, President of Capitol Lighting. “He is a true part of the Capitol Lighting team and brings a special eye for home design.”

HIGH POINT MARKET’S NEW LOGO ADDS HASHTAG The High Point Market has updated its logo to include the show’s hashtag, #hpmkt. The change makes the market one of the first organizations in the United States to incorporate a hashtag as a main element in its business identity.

“The High Point Market is the premier destination for design enthusiasts, both in retail and in the decorating world,” says Tom Conley, President and CEO of the High Point Market Authority (HPMA). “The Market’s brand is a solid one, but the former logo didn’t accurately reflect the brand. This new logo showcases something unique, modern, strong and ahead-of-the curve. Those are words that accurately describe the High Point Market as well.” According to a recent article in The New York Times, hashtags are becoming the new URLs and are one of the top search tools on the Internet and social media, accelerating search functionality. “The Market’s hashtag, #hpmkt, was already being used on social media as a replacement for the full High Point Market name,” says HPMA Vice President of Marketing Cheminne Taylor-Smith. “That gives the HPMkt acronym in the Market’s new logo an immediate recognition factor. And as the logo is used online, it will help increase the SEO for the High Point Market and its website.” The new logo, designed by the Market Authority’s agency Emisare, offers several styles that showcase the hashtag, as well as the Market’s tagline “The World’s Home for Home Furnishings.” The logo was unveiled in early December on www.highpointmarket.org and will be used throughout all the marketing and collateral for the spring 2013 market. It will also be used for HPMA, which is the official sponsor and organizer of the High Point Market.

The second phase of the Energy Independence and Security Act of 2007 (EISA) became effective on Jan. 1, 2013.

75W incandescent bulbs imported or manufactured in the U.S. must be replaced with an equivalent bulb that uses only 53W for similar lumen output.

EISA began Jan. 1, 2012, with 100W bulbs; 60W and 40W bulbs will be phased out in 2014. Since the standards are technology-neutral, any type of bulb can still be sold as long as it meets the efficiency requirements. The second part of the law, which won’t be effective until 2020, requires that most light bulbs be 60 to 70 percent more efficient than traditional incandescents.

Although manufacturers have been preparing for these phase-outs for some time, and many CFLs and LEDs can already meet the requirements,

American Lighting Assn. (ALA) Director of Engineering and Technology Terry McGowan says the newly introduced standards are still a big deal, mainly because of consumers.

“As this law has kicked in, while there have been complaints and discussion, consumers now have more options than ever before.” McGowan says. “We’re seeing less frustration and more confusion on the consumer’s part because of the increased availability.”

The most vital phase is yet to come, according to McGowan. 2014’s 60W phase-out will be more important than previous years because 60W bulbs have the biggest market share.

To aid consumers, the Federal Trade Commission mandated new package labels in 2011 with lumen info as well as wattage, including a brightness scale.

NEXT EISA PHASE NOW EFFECTIVE

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ILLUMINATIONS


Residential Lighting: What is Pinterest?Beth Hayden: Pinterest is a social networking site that allows you to create online collages of images and videos, and share those collages with your followers. It’s different from other social media sites because the content is entirely visual, and much of the content is “aspirational” — people create collages for food they would like to make, houses they would like to live in and trips they would like to take.

RL: We already have a website. What role is Pinterest going to play?BH: Pinterest is driving an avalanche of traffic to websites and blogs. It drives more traffic than any other social networking site except Facebook, and drives more traffic than Google+, YouTube and LinkedIn combined. I tell my clients that Pinterest can be used to drive targeted traffic to their website and help them grow their e-mail list. It’s a fantastic tool for product and services businesses. You can integrate Pinterest with your existing website by adding a PinIt button to every page and blog post on your site. You should also add a badge or button that advertises your own Pinterest presence. Get these tools at www.pinterest.com/about/goodies.

RL: Can it help us sell lighting?BH: I think the opportunities for home furnishings businesses on Pinterest are enormous — definitely big education and promotional possibilities. There are also great opportunities for businesses

in this industry to become trusted experts in their field by becoming great content curators. Pinterest is also a great way to network and engage with your target audience in a non-threatening, non-pushy way.

RL: How does Pinterest rank in value against other media? BH: Facebook still drives a lot of traffic to websites and blogs. But the folks in charge of Facebook keep making it harder and harder for businesses to get new fans for their pages, and then connect with those fans who Like their pages. I’m telling people to see if their Facebook efforts are actually resulting in website traffic, mailing list sign-ups and sales. If not, I usually advise them to try something else. Pinterest drives more traffic than Twitter at this point, and I’ve seen evidence that Pinterest users spend more time on my site than Twitter users do. For me, that’s enough evidence to put more time and energy on Pinterest and slightly less on Twitter.

But it’s also a matter of figuring out whether your target audience is on Pinterest or Twitter.

RL: What are some do’s and don’ts?BH: Do link to lots of websites and blogs when you’re pinning — not just your own. People want to see a variety of content — it will help you get more followers and help you gain trust. Do make sure you have a complete profile on Pinterest, including a photo or logo, a paragraph describing who you are, what you do and your website. Do consider creating (or converting to) a Pinterest business account if you want to use your account for marketing. More info at business.pinterest.com. Don’t over-promote! It’s a huge turn-off on Pinterest. Don’t pin in huge sessions or at oddball times of day. Pin a little bit every day and figure out the best times to pin. They will differ from audience to audience, so test. Don’t neglect the possibilities of using Pinterest in creative ways and saying “yes” to collaborative boards. Both can build your following and reach your target audience. Download a free Pinterest marketing guide at www.bethhayden.com.

Pinterest is driving an avalanche of traffic to websites and blogs.

Social media expert and Pinfluence author Beth Hayden explains why Pinterest is a must for today’s showrooms.

Pique Your Pinterest

POINT OF SALE


The Name GamePreferred customer clubs offer lighting showrooms an easy and low-cost way to build loyalty and boost sales.

The biggest thing on showroom owners’ minds may be boosting profits, but it’s often the smallest things that make a difference. One of the most effective and low-cost ways to increase sales is by capturing customers’ e-mail and mailing addresses for use in your store’s marketing campaigns. “We’ve been collecting e-mail addresses for about two years and mailing addresses for more than 10 years,” says Brent Smith, President of Southern Lighting Gallery in Augusta, GA. “Those names have become part of our preferred customer club. They get special perks, and it keeps them coming back into the store.” Creating and maintaining a list of preferred customers is easy, but there are some rules of conduct and several pitfalls that showrooms will want to avoid when putting one together. E-mail lists can be especially tricky. “You have to give folks an incentive to give up their e-mail,” Smith says. “At Southern Lighting Gallery, we have a box that sits right on the counter at our point of sale, where customers can leave their e-mail address and enter to win a monthly drawing.” Smith keeps the prize interesting, enticing customers with a different item each month, like a $50 gift card. But even with hard-to-pass-up bait, people can be wary.

“We all know what it’s like to get inundated with spam,” Smith says. “So reassure your customers that you won’t sell your list to another company, that they can opt out at any time and that you won’t flood their inbox. We limit

our blasts to once a month.” And once you’ve got them, keep what you send out meaningful. “Don’t just blast your list with strictly self-promoting ads,” Smith says. Southern Lighting Gallery mixes up the content of its e-blasts. Last year, the store held a half-off Presidents’ Day sale. The store’s monthly e-mail for February gave preferred customers a two-day head start on the sale. The store has also hosted private sales and discounts to the folks on its list. “The goal is to keep us top of mind for our customers and, ultimately, to get them back into the store as often as possible,” Smith says.

To aid in this effort, American Lighting Assn. (ALA) member retailers who are part of the Bi-National Advertising & PR program can use pre-packaged articles and tips to provide meaningful customer communications

between sales and events. To the make the most of his showroom’s bank of e-mail addresses, David Nestor, owner of Urban Lights in Denver, divides his list into groups: consumers, designers and builders. “By separating the lists, we can focus our promotions for each group to make our e-mail blasts more relevant and more effective at bringing people back into the store,” Nestor says. On top of sending monthly e-mail blasts, both Urban Lights and Southern Lighting Gallery send direct mail to customers with an address on

file before a big sale or promotion. “We ask our customers to bring in the direct-mail piece to redeem a special ‘preferred customer’ discount or other exclusive offer,” Smith says. “It’s a great way to measure the effectiveness of your campaign.” If you stick to the rules and offer communications that are relevant to your audience, you’re going to see retults no matter what, Nestor says. “Creating and marketing to preferred customer clubs really and truly works,” he says. “When you give your customers an invitation to something special, they will respond to it.” — Jennifer Pinto

Southern Lighting Gallery entices customers with a $50 gift card drawing in exchange for providing e-mail information right at the point of sale.

[Ci-I I DESIGN FORUM

Curated Elements Barry Dixon discusses how both antiquity and nature factor into his eloquent design vocabulary.

Dixon: I go to two places for inspiration. One, the history of design and ornamentation. We're going back centuries to the Greeks and Romans, to artists, architects and craftsmen -to anonymous sparks of thought and design epiphany, to someone we don't know that lived hundreds of years ago. There is such a rich history. Two, the natural world. Man has always responded to the beauty of nature. It's what touches our souls.

I moved around a lot as a kid when my mind was still forming and my aesthetic was a blank slate. My understanding of art history, the history of ornaments, as well as my observance of nature gives me a vocabulary heightened by my experiences. When I'm designing, I'm basically creating stories. I ask myself, what's the matter at hand? Who am I writing to? I then go through forms I see and reinterpret them. I try to be reverent to history but not a slave to it. A great thing we can do now is pluck our favorite elements from this continuum of design.

38 RESIDENTIAL LIGHTING I JANUARY 2013

The Foliage lamp was inspired by an antique Italian faience urn originally made in the 1930s. I added a few leaves and did a masculine and feminine variety. One has a reflective, slightly more formal, crackle cream finish. It's bright, light and shiny. The other is a matte-finished, grapefruitpeel-textured, bronze green, bold, masculine lamp. It's a 40-inch lamp, and both finishes accept the light beautifully. It's a combination of a historical counterpart that I looked to nature to re-embellish.

The Mandarin lamp was inspired by a large-scale rosewood altar candlestick I bought in China. It has an intricate carving of a Chinese fable with this snaking dragon climbing up a very slim cylindrical shaft. I did it in a cast white plaster. It has this '30s or '40s European Baroque vibe. The shadow produced from the light source above pronounces this beautiful carving. I love that here we have an anonymous artist who carved something 300 years ago. So he and I together, and Arteriors, are part of the evolution of its design.

I think a good designer and a good collection gives you a lot to choose from or has an a la carte menu. You put your own room together,

things that you respond to, things that represent you. You chose from different influences and periods. You're not just buying someone else's look. You're doing something that's personal. The more you layer into that, the more depth or character, the more intrinsic it is to you. That curated layering of elements is what's modern in design right now.

Details of Dixon's designs for Arteriors Home take on added drama in cream and white. The Foliage lamp (rightl has a slightly reflective surface that gives it a formal air, while the Mandarin lamp in cast white plaster features an intricate dragon design that gets emphasized by shadows from the light source above. www.arteriorshome.com

www.ResidentiaILighting.com

Reimagined. Reenergized. Reinvented. This Winter, GIFT + HOME at Las Vegas Market brings

you a more inspired buying experience fi lled with:

www.giftandhomelv.com

www.GiftandHomeLV.com

TODAY ’S TOTAL MARKETPL ACE

at Las Vegas MarketJanuary 28–February 1, 2013

porcelainDOLL

Premier porcelain purveyor Lladro

will celebrate its 60th anniversary

this year, kiln-hot on the heels

of opening a new Manhattan

boutique on Madison Avenue. The

company continues to enhance its

lighting presence with decidedly

contemporary designs like the

Estratos Collection, which was

inspired by and named for geological

strata, or layered formations of rock.

Instead of the obvious earth tones,

the company used bright green and

blue (shown) or pink and burgundy

for its geometric blends. Each option

is available in two lamp sizes, three

vase sizes and a box. The lamps

feature a specially designed chintz

shade with curved edges that mirror

the overlapping pattern at the center

of the base. A metallic shade lining

complements the colors in play:

gold for green/blue and silver for

pink/burgundy. www.lladro.com

STYLE WE LIKE


Proprietary LED Lighting Systems by Holtkoetter International, Inc.for table, floor, wall & ceiling applications

www.holtkoetter.com

TM


As if the first Gift & Home

CEO Summit at World

Market Center Las Vegas

weren’t exciting enough,

new products round out

a full house of offerings

at the Jan. 28-Feb. 1 show.

L AS V EGASmarket preview

L A Z Y SUSA NThe Garnet Damask lamp is handcrafted from earthenware with a hand-applied finish. The lamp has a natural linen fabric shade and measures 13 inches in diameter and 29 inches high. B318-20. www.lazysusanusa.com

www.ResidentialLighting.com JANUARY 2013 | RESIDENTIAL LIGHTING 43

PACI FIC COA ST LIGHTI NGClassic proportions and hand-applied antiquing transform the naturally inspired design of the Alexandria table lamp into a sophisticated art piece. A301. www.pacificoastlighting.com

A DESSOThe Athena floor lamp has three black shades, each attached to an 11½-inch metal gooseneck to adjust the shade directions. The black metal pole and base are made of PVC and the shades have a silver reflective lining and black fabric trim. Maximum height is 67 inches. The collection also includes a two-shaded table lamp. A420. www.adessohome.com

CA L LIGHTI NGThis hard-wired Tiffany glass pendant is equipped with a 40W socket and a 6-foot black cord. The stunning piece measures 8 5⁄8 inches wide and 4¾ inches high. A wide variety of line voltage canopies are available. A436. www.calighting.com

K A LCOThe Rayleigh six-light chandelier’s random composition of intertwined arms creates a unique and unexpected sculptural effect. The collection also boasts a three-light island fixture, a single-light wall bracket and a three-light semi-flush fixture. A208. www.kalco.com


W I LDWOODThe mouth-blown, hand-cut art glass in shades of Midnight and Plum for the Block Cut crystal lamp exudes the sultry feel of a spice market. Coupled with a Polished Nickel mount, it sets an artistic mood for the world traveler’s den. C101. www.wildwoodlamps.com

VA XCELDrawing inspiration from Old World Europe, Novara brings plenty of drama and elegance with a design that looks refined, warm, and gently aged. Shown in an Aged Walnut finish. C1028. www.vaxcel.com

FOR ESI DEThe Lotus Flower lamp is part of the French Market Collection. Shown here in White, it features stacked tiers of lotus petals on its base, which is handcrafted of 100 percent metal. C696. www.foresidehomeandgarden.com

U TT ER MOSTThe Carbonado table lamp stands 31 inches high and features a dimpled ceramic finished in a distressed ivory glaze with blue-beige undertones, silver leaf accents and a crystal foot. The shade features a white linen fabric with light slubbing. A David Frisch exclusive design. B400-02. www.uttermost.com


I M A X COR P.The warm beige linen drum shade on the Amaryllis metal floor lamp is enhanced with a Baroque-inspired architectural illustration and classic bird shapes over an iron base. A429. www.imaxcorp.com

A LL EGR IThe Veronese 15-light chandelier is

gorgeous as light reflects off the mirror-like chrome canopy and glistens on the fine glass pendants suspended below.

The collection also features a nine-light chandelier, a single-light mini-pendant and a single-light wall bracket. A208.

www.allegricrystal.com.

LIGHT & LI V I NGThe Warwick lamp measures 17 inches tall and is shown in Raw Nickel with the Wayne shade in brown cowskin. C379.

www.light-living.com

PH I LLI PS

COLL ECTIONThe clever Bite table lamp adds drama to any room. The design

stands 26 inches tall. A202. www.phillipscollection.com

Nominate your favorite retailer now

at www.ResidentialLighting.com.

Retailers may enter their own stores,

or other industry professionals may

nominate a retailer for this honor.

Finalists will be featured in the

May 2013 issue of Residential Lighting.

Winners will be announced at the June

2013 Dallas International Lighting Market.

QUESTIONS? CONTACT Laura Van Zeyl 847.391.1026 [email protected]

SPONSORED BY:

ENTER TODAY AT: www.ResidentialLighting.com

DEADLINE for ALL ENTRIES:FEB. 28, 2013

4th ANNUAL

FIX

TU

RE

: F

RE

DR

ICK

RA

MO

ND

ENTRIESCALL FOR

2013

LIGHT HERE, LIGHT NOW


Even though we are editors prone to correcting the

changeable letters on sidewalk signs and marking up

restaurant menus, we will refrain from touching

Bo Diddley’s grammar — because this month, it’s not

“whom” anyway, but “what” you love that matters

most. We talked to retailers of all sizes across North

America to find out which new products from 2012 aroused

their enthusiasm and set their cash registers ringing. The

resulting fab 15 are showcased in “Most Likely to Succeed,” page 48.

In portables for 2013, we’re predicting solid foundations will come

to the fore, with marble and alabaster keeping it real (“Stone Age,” page

54). Taking it from the top, shades sport vibrant patterns (“Repeat

Performance,” page 58) as visual representations of renewed optimism and

confidence that we’re also seeing manifested in bold brights.

After all, what would our love story be without prints charming?

who do you love?


1 2

MOST LIKELY

1. CHANTILLY CHANDELIERMaxim Lighting’s Chantilly 12-light chandelier is draped in Nickel jewelry chain with a Polished Nickel frame. It measures 27 inches wide and 43 inches high. www.maximlighting.com

2. LUCIA COLLECTIONThe eight-piece Lucia Collection from Feiss brings a more transitional style to crystal. It features the company’s Sunflower Bauhinia crystals and a Burnished Silver finish. www.feiss.com

3. CASCADE TABLE LAMPShown in Crystal, Pacific Coast Lighting’s Cascade table lamp is also available in a clear Indigo version or — certain to be hot for 2013, thanks to Pantone — clear Emerald. www.pacificcoastlighting.com

HOMECOMING COURTThese sparkly designs would certainly win the grand title.


Based on an informal Residential Lighting poll, these 15 products among 2012 introductions were voted

by retailers to be top of their class. In this popularity contest, we were pleased to see that designs from

many ”cliques” clicked with consumers.

3

TO SUCCEED


1. HALO ML56 DOWNLIGHTCooper Lighting’s Halo ML56 Series offers high-performance LED downlighting with a flexible modular system of LED light modules and trims. The ML56 Light Module System includes a choice of 600 or 900 lumens, 80 CRI or 90 CRI, and four color temperatures: 2700K, 3000K, 3500K or 4000K. www.cooperindustries.com

2. 5TH AVENUE FANCraftmade’s 5th Avenue fan is a perfect choice for someone interested in sophisticated, elegant design. It features a 52-inch sweep, five blades and a standard, three-speed reversible motor. It comes with custom 5th Avenue Black blades and either a Brushed Nickel or Rosewood finish. Integrated 50W JD type halogen light kit included. www.craftmade.com

3. ADORNE UNDER-CABINETLegrand’s adorne under-cabinet lighting system is a versatile, modular powerhouse that eliminates clutter and cord mess, is easy to install, and delivers light, power and music right where they are needed. The system is fully customizable with LED puck or linear lighting, power outlets, USB ports, a music system, and charging USB outlets and cradles for mobile devices. Easy to reconfigure anytime, the modular, low-profile tracks serve as the nerve center and are available in three sizes. www.legrand.us

4. EW COVE QLX POWERCOREThe eW Cove QLX Powercore represents the next generation of high-quality linear LED cove lighting from Philips Color Kinetics. This elegant, low-profile fixture delivers up to 276 lumens per foot of white light at an affordable price. It is designed to replace traditional cove lighting sources for wall and ceiling glow effects, wall washing and indirect lighting from a single cove. www.colorkinetics.com

5. KOLOURONE 2.0 PAR LAMPSThe latest Panel Array 2.0 lamps continue Satco’s Kolourone tradition of quality. The line includes a 7W PAR20, 14W PAR30 long and short neck versions, and a 17W PAR38, all of which are dimmable. They are direct replacements for halogen PAR lamps of 50W, 75W and 90W, respectively. A variety of beam patterns, uniform luminance and long throw make these perfect for higher ceiling applications or anywhere distance is an issue. www.satcoproducts.com

6. LED HIGH TECH VERTICAL TRACKElco Lighting’s LED High Tech Vertical track fixture features six LED lamps using 10W total. Color temperature is 3000K and the fixture is available in white or black. The LED driver is included. www.elcolighting.com

1

2

TALENT SHOWFunctionality is at the forefront for these tech-centered products.


3

5 6

4


5. PATTON COLLECTIONThe Energy-Star®-rated and classically inspired Patton Collection from Nuvo features 13 designs — including a nine-light chandelier, a flush dome and everything in between — executed in a Prairie Bronze finish with frosted glass shades. Five-light chandelier shown. www.nuvolighting.com

6. LILLIAN COLLECTIONAdorn your customer’s décor with this exquisite single-tier chandelier #LLN5005, part of the Lillian Collection from Quoizel. It features bell shades in Amber Vetro glass, painted in a White Flake finish, which sit atop gentle curves finished in an opulent Palladian Bronze. www.quoizel.com

1. PRESTON HOLLOW CHANDELIERThe Preston Hollow 12-light chandelier from Jeremiah Lighting features 12 60W candle bulbs and 64⁄5-inch fabric shades. The fixture measures 46 inches wide and 45½ inches high. www.jeremiahcompany.com

2. SOLARIS COLLECTIONPart of the Solaris Collection from Crystorama, item #9026-EB-GS is a hand-painted chandelier with a wrought iron sphere dressed with hand-cut crystals in a golden shade. It measures 22 inches by 24 inches with a 72-inch or 120-inch chain. www.crystorama.com

3. BRINDILLE TABLE LAMPA 2012 Pinnacle Award winner, Hubbardton Forge’s Brindille table lamp is made of recycled steel. The round bar stock is heated to a red-hot temperature then repeatedly hammered with a vintage trip hammer to create its signature, organic twig aesthetic. www.hubbardtonforge.com

4. REVEALEDReveaLED by Andre Kikoski is a configurable LED series from Swarovski. Shown here in the Single Pendant Open, the collection plays with contrasts and takes advantage of its low-profile light source, causing shapes to shine subtly on the outside from the LEDs within. Available in Earth Black, Glimmer Silver or Pristine White and 3000K or 4000K color temperatures. www.architecture.swarovski.com

1

1 PRESTTON HOLLOW CHANDELIER11 PRESTON HOLLOW CHANDELIER

DRAMA CLUBThese expressive pieces put on a captivating performance.

Collection fa nine-lightin betweenfrosted glawww.nuvo

6. LILLIAAdorn yousingle-tierCollectionAmber Vewhich sitPalladian

HISTORY CLASSAn Old World vibe sets these chandeliers apart.


2

3 4

5 6


Material mainstays for centuries, genuine marble and alabaster get a modern-day update in table lamps with polished surfaces and refined shapes.

The rectangular Herst lamp from Arteriors is made of snow marble and

Vintage Brass. It comes topped by an ivory shade with a cream cotton

lining. www.arteriorshome.com


The artistic hand-carved Twisted Marble lamp from Global Views features ivory-colored honed marble and a Polished Nickel base, sockets and finial. Measures 21 inches in diameter and 33½ inches high. www.globalviews.com

www.ResidentialLighting.com

Port 68’s Santorini lamp is made of polished Tuscan

marble with accents of bronze-finished metal. It’s

topped with a hardback linen/cotton shade with top diffuser. www.port68.com

The Rothko table lamp from Larry Laslo’s collection for

Frederick Cooper features an alabaster base and a rectangular,

wheat-striped fabric shade with trim. It measures 26 inches tall.

www.frederickcooper.com

Regina Andrew’s Alabaster Orb lamp measures 8 inches long,

8 inches wide and 16 inches tall. It’s topped with a crisp

white shade and Gold finial. www.reginaandrew.com


www.ResidentialLighting.com

The Beckford table lamp from Currey & Co. measures 36 inches high and has a White finish and White Parchment shade. www.curreycodealers.com

The Apollo buffet lamp from Bradburn Gallery has a carved

marble base reminiscent of turned wood and is shaded

with Brussels linen. www.bradburngallery.com

JANUARY 2013 | RESIDENTIAL LIGHTING 57

58 RESIDENTIAL LIGHTING | JANUARY 2013 www.ResidentialLighting.com58588 RESI RESIESIDEIDE || JANUARY 20 JANUARY 20AANANA 20ENTIAL LIGHTINGENTIAL LIGHTING 013013 www.Rwww.Rw w RResidentialLighting comResidentialLighting.comidentialLighting comidentialLighting.comidentialLighting.co

REPEATPERFORMANCEBold patterns mesmerize the eyes for the latest look in lamp shades.

The Lucille table lamp from 26th & Soho is hand-painted with a striped base and polka dot shade in silver and brown. The design stands 32 inches tall. www.26thandsoho.com

The Red Bubble lamp from Midwest-CBK is made of metal and features a bold, geometric print shade. www.mwcbk.com

www.ResidentialLighting.com JANUARY 2013 | RESIDENTIAL LIGHTING 59NGNG 59595NGUARY 2013UARY 2013 Y | | RESIDENTIAL LIGHTIN RESIDENTIAL LIGHTIN13133UA RESIDENTIAL LIGHRESIDENTIAL LIGHRESIDENTIAL LIGHANUANUJAAJAng comng.commgwww ResidentialLightinwww.ResidentialLightinww ResidentialLighww.ResidentialLighww.ResidentialLigh

Model #CL199 from Gallery Designs features a Pear-Beige linen shade on a textured hand-finished hydrostone base. It measures 16 inches wide and 30½ inches tall. www.gallerydesignslighting.com

The Bordered Urn lamp from Wildwood Lamps is made of art-glazed euroceramic on an acrylic mounting and features a shade with a Greek key motif. It measures 32 inches tall. www.wildwoodlamps.com

Its dramatic scale and bold chevron drum shade set the Gatsby oversized lamp apart. From IMAX Corp. www.imaxcorp.com

NEW PRODUCTS


21st Century Schoolhouse Using just 5W of energy, WAC Lighting’s Plymouth pendant beautifully illuminates a luxury kitchen, dining area or bar. This signature piece is an authentic period reproduction; mouth-blown milk white opal glass with hand-painted silver bands. In its miniaturized size, the classic form picks up a radiating charm and nostalgic feel while incorporating modern-day LED lamping. www.waclighting.com

From the Ground Up Kichler’s new 12V Design Pro LED accent and in-ground lights are available in 2700K and 3000K, five lumen options and three beam-spreads. Tight LED binning tolerances ensure greater color consistency, and every unit is sealed and fully potted to protect it from weather elements for optimum performance. www.kichler.com

Hidden Treasure Regina Andrew’s Rustic Artifact lamp is made of resin and crystal. It measures 10 inches by 10 inches by 28½ inches. www.reginaandrew.com

Dolled UpFoscarini’s Doll, designed by Ionna Vautrin, is meant to be kept close by like the traditional Japanese kokeshi dolls that inspired it. The shade is made of blown glass with a plastic base. It’s available in four colors and measures 82⁄3 inches tall by 6½ inches wide. www.foscarini.com

Fall in Line Jesco’s DL-RS Series Rigid Strip lighting fixtures offer a simplified version of its DL-FLEX series LED tape. No more concerns about channels, connectors, etc. Fixtures are IP65-rated and suitable for use in wet, damp or dry applications and available in color temperatures of 2700K, 3000K, 4000K, 6000K, plus RGB and in lengths of 12 inches, 24 inches, 36 inches and 48 inches. www.jescolighting.com

AD INDEX


Advertiser Page Website PhoneAdesso 23 www.adessohome.com 800.823.3776

AH Lighting 10 www.ahlighting.com 800.422.6009

Allegri 61 www.allegricrystal.com 866.820.2665

Artcraft Lighting 17 www.artcraftlighting.com 514.353.7200

Avenue Lighting 21 www.avenuelighting.com 800.798.0409

Bock Lighting 20 www.bocklighting.com 216.912.7050

BS Trading Co. 25 www.bsthomedecor.net 817-419-7847

Craftmade 8, Back Cover www.craftmade.com 800.527.1292

Elco Lighting 12 www.elcolighting.com 800.522.2626

Elegant Lighting 6-7 www.elegantlighting.com 888.388.3390

Emerson 31 www.emersonfans.com 314.553.2000

Eurofase 29 www.eurofase.com 800.660.5391

Euroluce 9 www.cosmit.it/en/euroluce n/a

Grand Brass Lamp Parts 14 www.grandbrass.com 212.226.2567

Hinkley Lighting 27 www.hinkleylighting.com 800.HINKLEY

Holtkötter Intl. 41 www.holtkoetter.com 800.899.5444

James R. Moder Crystal Chandelier Inc. 2-3 www.jamesrmoder.com 800.663.1232

Jesco Lighting Group 63 www.jescolighting.com 800.527.7796

Kalco 15 www.kalco.com 800.525.2655

Kichler 4-5 www.kichler.com 866.558.5706

Liberty Brass Turning Co. Inc. 22 www.libertybrass.com 800.345.5939

Light & Living 37 www.light-living.com n/a

Livex Lighting 24 www.livexlighting.com 800.761.8056

Luminance 35 www.luminance.us.com 800.777.4440

Nuvo Lighting 1, 63 www.nuvolighting.com 800.437.2826

Pacific Coast Lighting 19 www.pacificcoastlighting.com 800.709.9004

Philips Consumer Luminaires NA 11 www.philips-luminaires.com n/a

Royal Pacific Ltd. 63 www.rplighting.com 800.937.6925

Satco Inside Back Cover www.satco.com 800.437.2826

Sebco 10 www.sebcoindustries.com 888.SEBCO4U

Triple-S Chemical Products Inc. 63 www.ssschemical.com 800.862.5958

Uttermost 33 www.uttermost.com 800.678.5486

Vaxcel Lighting Group 13 www.vaxcel.com 630.682.8767

Viribright Lighting Inc. Inside Front Cover www.viribright.us 877. 847.4276

Viz Art Glass Inc. 16 www.vizartglass.com 510.569.8899

World Market Center Las Vegas 39 www.lasvegasmarket.com 888.416.8600

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11. o Mass Merchandiser/Discount Retailer Selling Lighting

Fixtures and/or Products

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Architectural Pendants and Wall Sconces

Jesco’s new architectural pendant and sconce series consists of modular sections that can be individually

selected. When combined, the four components all form a beautifully designed pendant or wall sconce

that meets any project requirement without the need for costly

customization. The 12-inch pendant with rod suspension is shown.

www.jescolighting.com

LED Recessed RetrofitSolna’s LED recessed retrofit is easy

and effective, taking advantage of LED technology and providing a

simple solution to the conversion process. #8551 offers 1000 lumens

in warm (2700K) or cool (4000K) light and uses only 16.5W. Instant-on, dimmable, cUL- and FCC-listed.

www.rplighting.com

Sculptural Energy-Saving FixturesDramatic fixtures that may be

mounted on the wall or suspended, Stix luminaires will add a unique focal point to any room design and deliver

significant energy savings. This family from Nuvo Lighting makes use of the

advanced Kolourone® Motivation™ light engine module from Satco.

See Stix and all of the company’s new, innovative LED fixtures at the January Dallas Market in TM 4942.

www.nuvolighting.com

Antiquing Solutions Triple-S Chemicals is a Los Angeles-based company that specializes in the manufacture and sale of metal

antiquing solutions and patina solutions for copper, brass, bronze and steel. Its antiquing and patina

solutions range in color from browns/blacks to rusty reds/

oranges to greens/blues. www.ssschemical.com

Have you been in Lighting Sales for at least 2 years in an inside or outside sales capacity? Do you have a proven track record or managerial experience but you’re in a market with declining sales?

Lighting Inc. is seeking experienced salespeople for our Houston, Austin, San Antonio and Woodlands locations. Join our staff that have relocated from, Florida, Kansas, Alabama into a profitable market with an opportunity for advancement.

Competitive salary, Matching 401k, Health Insurance, Holiday Pay, Relocation expenses considered. Established revenue producing accounts for outside sales applicants.

Please submit resume, salary history and compensation to:

Lighting Inc.Attn: Gabriel Trinidad

10401 Burnet Rd Austin, TX 78758Or e-mail: [email protected]

CLASSIFIEDS

Internet Sales and Marketing Manager

In this exciting, newly created position, the successful applicant will be charged with developing a comprehensive marketing strategy that employs multiple media outlets and encompasses all locations, both physical and online. This position will also build the ecommerce side of the business, including customer consultation and order processing.

If you have a proven Marketing track record, in-depth knowledge of the lighting industry, well developed communication skills and experience with Microsoft office, Google Analytics and/or other ecommerce tools we would love to meet with you.

Email resume to [email protected]

Randall Whitehead, IALD, is a professional lighting designer and author. His eight books include “Residential Lighting, A Practical Guide.” Whitehead has worked on projects worldwide,

appeared on the Discovery Channel, HGTV and CNN, and he is a regular guest on Martha Stewart Living Radio. Visit his website (www.randallwhitehead.com) and follow his blog (www.lightmakesright.com) for more information on books, upcoming seminars and the latest lighting trends.

ASK RANDALL? ??

LAST WORD IN LIGHTINGby randall whitehead, iald


The Unilume dimmable LED task light from Tech Lighting offers illumination without hot spots and eliminates the multi-shadows that plague many LED under-cabinet options. www.techlighting.com

The Task at Hand

Before he steps into the phone booth, he’s mild-mannered Randall Whitebread.

Submit questions online at:www.ResidentialLighting.com

Or send questions to:Residential Lighting magazineattn: Last Word in Lighting3030 W. Salt Creek Lane, Suite 201Arlington Heights, IL 60005Fax: (847) 390-0408E-mail: [email protected]

Q: I have a fireplace that is about 72 inches wide on a wall that is 16 feet tall on one end and 14 feet tall on the other end. What would you suggest for accent lighting of the fireplace? The room already has a grid of six Halo 6-inch recessed cans with eyeball trims.A: It sounds like your room is suffering from a bad case of inadequate lighting. I see it all the time, where a contractor or an architect has put in a grid of recessed fixtures and called it a day. This is not really what we would call lighting design, since it doesn’t relate to how the room is being used. The first thing I would have you consider doing is to retrim the existing recessed fixtures with the Halo 1450P trim. This will turn your existing fixtures into recessed adjustable low voltage fixtures with much smaller apertures. These can then be directed around the room to illuminate tabletops, plants and other objects. These trims use halogen MR16 lamps but you can also consider using LED versions instead. I would use two additional recessed adjustable fixtures to cross-illuminate the fireplace. Place them 2 feet out from the face of the fireplace. If you install them too far out from the wall, then people who are walking in front of the fireplace will get that light right in their eyes. Also, I would really recommend that you add some sort of indirect lighting into the space to show off the wonderful height of the ceiling and to soften the shadows on people’s faces. I would recommend installing a cantilever on the wall section below the high side of the ceiling with a run of indirect lighting on top or a series of opaque wall sconces — take a look at the Belfer Wedge (www.belfer.com) as a reference. This will help create an inviting glow of illumination for the room. You might also consider installing two pendant fixtures that are centered on the fireplace and divide the room into thirds. This will help create a little bit more human scale to the space and add what I like to call architectural jewelry. Even houses like a little bling.

Don’t send in rows of recessed cans to do the job of a proper lighting plan.

Grid Lock

Six recessed fixtures in the ceiling does not a lighting design make, but that floral tile design above the sink is bangin’!

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Residential Lighting January 2013

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