Residential Costs at $2.5 per Watt (1) · Copyright**2017*/Spice*Solar...

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What Happens When Home Solar Costs are $2.50/watt?

Transcript of Residential Costs at $2.5 per Watt (1) · Copyright**2017*/Spice*Solar...

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What  Happens  When  Home  Solar  Costs  are  $2.50/watt?

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Copyright    2017  -­‐Spice  Solar

• Design  and  Manufacture  Rooftop  Solar  Mounting  Solutions– Fewer  parts  and  simpler  installations  =>  lower  labor  

costs– Less  aluminum  and  fewer  attachments  =>  lower  

parts  costs

• Partner  with  module  manufacturers– They  add  critical  frame  components  at  high  

volume  manufacturing  facilities– So  installers  don’t  have  to  do  extra  work  on  the  

roof

• Focus  on  the  Behind  the  Meter  (BTM)  market

About  Spice  Solar

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ITC  Extension  Means  Rapid  U.S.  Residential  Growth

-­‐

1,000  

2,000  

3,000  

4,000  

5,000  

6,000  

7,000  

2001 2005 2010 2015 2020

Annu

al  In

stallatio

ns  M

Wdc/yrU.S.  Residential  Installations

6.5  GW  per  year  in  2020Source:  GTM,  SEIA

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But…  Installer  Margins  Squeezed

Source:  NREL,  LBNL

$0.00

$2.00

$4.00

$6.00

$8.00

$10.00

$12.00

2001 2005 2010 2015 2020

Installed  Co

st  per  DC  watt

Racking  and  Labor  Increasing  as  %  of  Installed  Cost

Modules  &  InvertersRacking  &  Labor

Overhead  &  Profit21%

12%

12%14%

24%

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$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

2016 2021

$3.50  

$2.50  

$0.16  

$0.65  

Residential  Selling  Price

System  Installations Maintenance

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$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

$3.00

$3.50

$4.00

2016 2021

$1.59  $0.95  

$0.50  

$0.41  

$0.46  

$0.29  

$0.94  

$0.85  

$0.16  

$0.65  

Residential  Cost  Breakdown

Equipment  costs Direct  Labor  Costs Customer  Acquisition Overhead Maintenance  Costs

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Equipment  Cost  Reductions

2016 2021Modules $0.81 $0.45Inverters $0.45 $0.30Racking $0.21 $0.12OtherParts $0.12 $0.08Total $1.59 $0.95

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Equipment  Cost  Reductions

2016 2021Modules $0.81 $0.45Inverters $0.45 $0.30Racking $0.21 $0.12OtherParts $0.12 $0.08Total $1.59 $0.95

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Labor  and  Customer  Acquisition

2016 2021DirectLabor $0.50 $0.41CustomerAcquisition $0.46 $0.29

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Labor  and  Customer  Acquisition

2016 2021DirectLabor $0.50 $0.41CustomerAcquisition $0.46 $0.29

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Overhead  – No  Big  Changes!2016 2021

Engineering&Permitting $0.09 $0.09Insurance $0.09 $0.08Rent $0.21 $0.19WarrantyExpense $0.08 $0.07G&A $0.17 $0.16

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• Higher  efficiency  modules  at  lower  prices– Output  up  by  5  watts,  selling  price  down  by  3  cents/watt

• Component  integration– AC  modules,  embedded  optimizers,  integrated  racking

• Diffusion  effect• Trend  towards  smaller,  more  efficient  installers• Headwinds– New  requirements,  NEM  changes,  market  variability,  tariffs

Cost  Reduction  Drivers

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• 2016  at  $3.50/watt– $2.45/watt  with  ITC– $1.75/kwh  per  year  (1.4  kwh/watt)– $0.07/kwh  over  25  years  (maintenance  =  salvage  value)

• 2021  at  $2.50/watt– $0.05/kwh

Simple  Cost  per  kwh  Calculation

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• Efficient  local  installers• Referral  sales  (maintenance  services)• Solar  +  Storage  +  EE?• Similarity  to  HVAC  businesses– Relatively  mature  for  installations–Mostly  replacements  and  maintenance

Profitable  Business  Models  at  $0.05/kwh?

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• We  know  how  they  react– NEM  caps,  TOU  rates,  demand  charges,  fixed  charges,  PURPA  changes,  etc.

• How  will  PUCs  react  when  rooftop  kwh  costs  are  $0.05  and  average  electric  rates  are  $0.20?

• How  will  EVs  and  integrated  solar/storage  change  customer  economics?

• Do  customers  want  DERs?

What  Role  for  Incumbent  Utilities?

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• Behind  the  Meter  electric  rates  are  $0.05/kwh• 6kw  system  costs  about  $10,000• Small,  efficient  local  installers  will  crowd  out  more  expensive  large  installers

• Utilities  will  fight  solar  with  customer-­‐hostile  policies  on  a  localized  basis,  fragmenting  the  market

• Battery  storage  with  solar  preserves  customer  economics

At  $2.50/watt

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Thank  You

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Copyright    2017  -­‐Spice  Solar

• Less  expensive  parts  and  labor• Designed  for  all  roof  types  &  orientations• Designed  for  high  wind  and  snow  locations• Uses  standard  roof  mounts• Certified  to  UL-­‐2703  for  grounding,  mounting  and  fire  code  compliance

• Watch  the  Spice  Solar  installation  video  at  http://www.spicesolar.com

• Comments  from  installers:– “25%  of  the  time  compared  to  ordinary  racking”– “We  only  want  to  install  Spice  – Amazing!”– ”Spice  is  better  than  rackless systems”

Summary

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• The  standard for  decades• Very  strong,  but…

– Numerous  costly  parts

– Added  labor  for  design,  roofpenetrations  and  assembly

– New  2703 standardsrequire  modules,  racking  and  roofmounts  be  certified  together to  meet  mechanical  loading  and  grounding  requirements  – No  more  mix  and  match!

Rack  Mount  Systems

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• Designed  with  intent  to:– Reduce  costs  by  eliminating  rails

• Challenges:– Dependent  on  module  frame  for

loads  (snow/wind)

– Limited  to  landscape  orientation  in  almost  all  wind/snow  conditions

– Lots  of  fiddly  little  parts,  or  expensive  and  specialized  roof  mounts

– Potential  of  voided  module  warranty  when  module  mechanical  or  electrical  failures  occur

Rackless Mount  Systems

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A  Complete  Integrated  Solution– Rails  are  built-­‐in– Less  expensive  parts  and  labor– Works  on  all  roof  types  and  orientations  with  

standard  roof  mounts– UL-­‐2703  grounding,  mounting  and  fire  

code  compliant– Designed  for  high  wind  and  snow  locations

• Spice  design  load  75  psf

• 170  mph  wind  speed  or  24”  snow  

Spice  Solar  with  Built-­‐in-­‐Racking