Resetting the measurement table

CTR Board MeetingMarch 28, 2014

WSDOT Staff

Evaluating a New CTR Program

Background Materials CTR Issue paper—Measurement: past,

present, future Matrix: Who uses the CTR data and for

what purpose TAG perspectives and comments WSDOT strategic goals Results Washington

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Presentation ApproachPresentation goal: Answer three essential measurement policy questions

What is the new program’s purpose? What is the new program’s structure? What are the new performance measures?

Presentation Process: Lay out a framework for answering the questions Look at how it applies to CTR 1.0 Present it in our current context to frame the questions

we are facing today

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Measurement Framework 1. Clearly articulate program purpose2. Develop general program structure and implementation

plan Identify opportunities and issues associate with achieving

the purpose

3. Identify performance measures that support the goals and are affected by implementation

4. Establish measurement approach5. Develop measurement methodology6. Find, adapt, or develop measurement tools7. Implement!8. Analyze data, evaluate program, reassess goals

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Original Program—Purpose Answer the question: Can we Improve air quality Reduce petroleum consumption Diminish traffic congestion

Through an employer-based program focused on affecting employee commute choices.

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Original Program—Structure/Implementation State (CTR Board)

Rules for: Program structure Geography Implementation structure Participation

Funding Local ordinances and structure of government

administration Employer engagement Employee decisions

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Original Program—MeasuresPerformance Measures: Do we have participation? Drive alone rate (SOV) Vehicle miles travelled per person Vehicle trips

Collection methodology: Survey Equivalent data Annual Reports

Analysis methodology Modified quasi-experimental design

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And now, a new program

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1. Clearly articulate program purpose2. Develop general program structure and implementation

plan Identify opportunities and issues associate with achieving

the purpose

3. Identify performance measures that support the goals and are affected by implementation

4. Establish measurement approach5. Develop measurement methodology6. Find, adapt, or develop measurement tools7. Implement!8. Analyze data, evaluate program, reassess goals

New Program—PurposeThe first questionWhat are we trying to accomplish? Leverage funds Support economic development Effective and efficient use of transportation investments Respond to climate change

Reduce vehicle trips Reduce emissions

Create a multimodal, integrated system Test whether a decentralized program will be as effective

as centralized CTR Improve the safety of the transportation system

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Emerging Purpose “Theories”From Growth and Transportation Efficiency Centers

Development of new Partnerships(A new level of engagement)

Facilitate land use changes Align perspectives of various organizations

From Pilot Projects Test new ideas emerging from local initiative Establish new partnerships/new partners Align program with local values and vision

From WSDOT mission: Create multimodal, integrated, sustainable Support community, economy, environment

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And from the agenda Support the principles of Moving Washington Strengthen and grow public-private partnerships Help meet state and local economic, environmental and

community objectives Focus resources where they have the most impact Cultivate and reward local innovation and accountability Incentivize integration of transportation and land use

policies, plans and decisions Keep existing successful TDM infrastructure relatively intact Maintain consistent, efficient measurement as much as

possible Simplify requirements Lean from new approaches

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The second question—Structure

Local control and decision making Local definition of objectives Local definition of market

At least partially through a competitive grant

Program focus: Base CTR Community Corridor

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Is this already answered?

Do you see measures emerging from purpose?Meaningful measures that inform about the achievement of goals and are affected by implementation.

Local funding Land use changes Multimodal, integrated Change in drive alone rate? VMT? Number of partners Injuries Gross sales, jobs Developments meeting concurrency requirements

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Make sure

we answer

this:

Do we still need to measure progress?

Do we still need to demonstrate that employer-based programs work?

Next steps: After the Board answers the three questions:

Allow staff to come back with answers for steps 5-7

And let the Legislature answer the question:

Can we implement?

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What is the new program’s purpose? Support a more efficient transportation system Congestion, fuel, air pollution Reduce vehicle trips (greater efficiency) Integrate and infiltrate (not just one category) Problem to solve People, planet, prosperity Energy-efficient transportation system Performance efficient, fuel efficient,

economically efficient RCW 36.70A.108

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What is the new program’s structure? Board structure continues—evaluation requirement Local plans (policy) and ordinances State mandate Local determination of objectives Basic parameters (including outcome, definition of market), local

determination of how they are going to get there MPO & RTPO designated role Integration and infiltration (overall system) Measurement expectation Where would we go for implementation (planning, TMA)? With our

limited resources, where are we most effective to have impact? How do we engage divergent markets State funding

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What are the new performance measures? Efficiency (energy, economic and performance) The need to parallel this with what is measured elsewhere Performance measures are locally defined but include

energy, economic and performance What existing measurement can we align with and tie back

to the local program (Results WA) Sustainable and clean energy Reduced energy consumption VMT SOV Where will we have the greatest impact on the system Supply or demand of options

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