Researching the market place.

Music Magazines.

Competitors

NME has become a truly unique multi-platform media proposition. Across the magazine, nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of

the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look

back through the magazine's incredible 58 year heritage.

The website

Launched in 1996, the award-winning NME.com has grown to become Europe's most successful music website, with over 4 million unique users across the globe. Famous for its industry-leading music news, world exclusives, breadth of reviews, video content and in-depth features, NME.com is the digital archive of the NME, with over 30,000 news stories, reviews and features in its database. NME.com was voted Interactive Consumer Magazine of the Year at the 2009 PPA Awards.

Competitors

Uncut is the UK’s most authoritative music and movie magazine. Uncut celebrates all that is great in rock and film, both new and old, cult

and classic.

Competitors

MOJO is the world’s largest UK music magazine, delivering a monthly dose of world class journalism and iconic photography to an audience of extremely passionate music consumers. If you’re featured in MOJO, you matter.

• MOJO is THE MUSIC EXPERT – a magazine of high brand values and integrity. A carefully crafted musical archive covering the very best of music across genres. From classic and modern rock, folk, soul, country to reggae, electronic and experimental. It prefers to celebrate quality over popularity – music that will stand the test of time.

• MOJO provides a “hand-made” experience in a mass market environment, and as a result is a valued and trusted brand.

Mission StatementMOJO is an educator, a living archive and a trusted source of musical excellence. MOJO provides its audience with an authentic, independent, and emotional connection to the music. It's also the last word on what's good, for music that is timeless, and where to go next. MOJO is loved by its readers, the music industry, and by musicians alike, because it engages them on the subject they love the most.

Its basic editorial proposition every month consists of: A definitive, book-like cover feature (i.e. you don't need to read a book on the subject, you can just read MOJO to know everything). An editorially themed cover mounted CD. A 30 page plus reviews section known as Filter, which brings you the best in music that month.

MOJO goes in deeper than any other magazine and creates an experience that is immersive, and that the readers can luxuriate in. From The Beatles to Battles, and The Ramones to Radiohead. Classic, sitting comfortably with cutting edge, and quality being the one constant.

• Circulation87,262 (Jan-June '11)Readership211,000Websitemojo4music.comMagazine Address Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG

Competitors

• Since launch in 1986, Q has been the UK’s best selling music monthly magazine. With its unrivalled access it has delivered the world’s biggest music stars every month. Seeing life through the lens of music, it draws references from the world of sport, comedy, film and even politics. With the magazine at its beating heart, the world of Q encompasses Q Radio, QTV, Qthemusic.com and its legendary lunch-time knees up, the Q Awards.

• Q - The UK's biggest music magazine• Q is the arbiter of taste, standing for music of substance across all platforms.• Q’s influence is unquestioned and its opinions are so trusted that they shape the views of artists and

readers alike.• Q’s access is remarkable and unrivalled – Paul Rees was granted exclusive access to a week’s life on he

road with The Boss - Bruce Springsteen.• Q’s audience is younger and more affluent than any other music monthly.**• 97%*** of readers rate Q as a quality magazine. In research it outperforms competitors on measures such

as best interviews, writing and awards winning photography.Mission Statement

• ‘Q is a bastian for music of substance – guiding its readers through just the good stuff in all forms of music each month via it's unparalleled access and Q Review, the world’s biggest and best music guide.’

• Paul Rees – Editor-in-Chief• Circulation80,418 (Jan-June '11) Readership473,000 Website www.qthemusic.com Magazine Address

Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG