Researching Target Audience

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METHODS TO GAIN TARGET AUDIENCE FOR OUR HORROR TRAILERS. RESEARCHING TARGET AUDIENCE

Transcript of Researching Target Audience

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METHODS TO GAIN TARGET AUDIENCE FOR OUR HORROR TRAILERS.

RESEARCHING TARGET AUDIENCE

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In the broadest sense of the word, the definition of research includes any gathering of data, information, opinions and facts for the advancement of knowledge

Definition

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Two main types of researchResult type Definition Examples

Quantitative The statistical amount of research accumulated (numerical)

Multiple choice questionsClosed questionsQuestionnairesSurveyNumerical results

Qualitative Personal and actual response. Opinions based on solid contextual research

InterviewsFocus groupsReviewsObservation

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Questionnaire:

*16-19 year olds *25-35 year olds*open questionnaire to all ages

Our research

• Reaction video and focus group

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What’s your favourite genre of film?

Horror 3Comedy 2Romantic comedy 2Science-fiction 1Action 2Other 0

Do you like horror? Yes 6No 4Other 0

Do horror films scare you?

Yes 7No 3Other 0

What make you scared?

The unknown 3Ghosts 3Blood and gore 4Knives 0Masks 0 Sound 0Other 0

How many horror films have you seen before?

1-5 06-10 111-15 216-20 021-25 230+ 5

What do you look for in a horror film? What makes you most scared about them?

Sound 4Speed/Pace 2Content 2Speech 0Visual 2

What do you look for in a horror trailer?

Sound 1Speed 2Content 3Speech 1Visual 2Text 1

What do you look for in a horror poster?

Colours 2Blood 0Text 2Font 1 Images 5 Other 0

What classification would you most likely watch?

U 0 PG 0 12A/12 315 5 18+ 2

Questionnaire – (tally)Horror; genre, films and posters

16-19 year olds

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The majority of individuals we asked declared that they watch horror the most.

60% - like horror and enjoy watching it70% are scared by horrorMajority said that ghosts and the fear of the unknown scare

them the most as a suppose to blood and gore.Over half have watched 30+ horrors, none of them have

watched less than 6 horror films. So it is a genre that is generally watched frequently by the age group of 16-19.

40% said sound and music is the most important in horror films3/10 feel that content is the most important in a horror trailer80% think that the image is the most important thing on a

horror poster50% watch horror films that are of a certificate of 15.

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What’s your favourite genre of film?

Horror 3Comedy 2Romantic comedy 3Science-fiction 0Action 1Other 1

Do you like horror? Yes 9No 1Other 0

Do horror films scare you?

Yes 8No 2Other 0

What make you scared? The unknown 3Ghosts 1Blood and gore 1Knives 0Masks 2Sound 2Other 1

How many horror films have you seen before?

1-5 16-10 211-15 116-20 221-25 130+ 3

What do you look for in a horror film? What makes you most scared about them?

Sound 0Speed/Pace 1Content 8Speech 1Visual 0

What do you look for in a horror trailer?

Sound 0Speed/Pace 1Content 8Speech 0Visual 1Text 0

What do you look for in a horror poster?

Colours 1Blood 0Text 1Font 0Images 8Other 0

What classification would you most likely watch?

UPG12A/1215 1018+

Questionnaire – (tally)Horror; genre, films and posters

25-35 year olds

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30% watch horror and 30% watch romantic comedy the most. 90% are scared by horror, I feel that this is because they were not brought

up with horror films with modern special effects so when they watch horror as now they are easily scared by modern horror films with special effects. 10% may not be so scared by horrors as they may have kids and have experienced and matured a lot and have come to the conclusion that what you see in horror films is not real.

Blood and gore scare them the most as this is what films they were brought up on contained.

Majority have watched 30+ horror films. 80% said content is the most important in horror films, at this age they

pay closer attention to detail in comparison to 16-19 year olds. 8/10 feel that content is the most important in a horror trailer. 40% think that the image is the most important thing on a horror poster 100% watch horror films that are of a certificate of 15 as they felt that

horror films for 18+ are not as scary as 15+ horror films.

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Horror Audience Survey

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