Founders KeepersBen MclaughlinMelissa YinDamon LamYang Hong

VALIDATION

We believe by telling the story of a brand through an immersive and deep experience, local businesses will be able to gain more loyal and intimate customers.

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Interviews

Last week we did 9 interviews…

Interviews

Do people REALLY want to use our product?

Or they are just trying to being nice to us?

Interviews

Tony, 26Software Engineer

Romy, 22Architecture Student

Lance, 22College Student

Kylie, 20Culinary Student

Leo, 20College Student

Shannon, 24Architecture Student

“I don’t really care about the story of a shop.”

We are focusing on the wrong aspect.

4 people discovered their favorite local store when they went out for a meal. They never planned to go to local stores.

How might we introduce serendipity into people’s shopping experience?

“Maybe attach it to FaceBook.”

People will only switch to a new platform when there are no other alternatives.

"I like to shop online because I can see reviews and comparisons.”

Reviews and comparisons only exist online, not in-store.

“I would’t read random customer reviews when I shopping in store, but I would want to see the ratings and compare it with other products.”

When shopping in store, people don’t want to read reviews but they want to see brief informations of the product.

“It’s annoying that the sales people always follows me when I just want to looking around.”

Shopping in physical stores can sometimes introduce unnecessary stress.

We need to focus more on the pains of our customers.

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Next Steps

Focus on finding more pain points of shopper’s side

Talk about the shopping experienceBMC of our own product

Sources

Benes, D. 6., Joseph, O. 6., Chen, O. 4., Joseph, O. 1., Benes, O. 1., Moses, O. 1., . . . Chen, O. 1. (2017, February 01). 5 charts: Forecasting the 2017 global ad market. Retrieved October 10, 2017, from https://digiday.com/marketing/charts-forecasting-2017/

Global ad spend 2017 | Statistic. Retrieved October 10, 2017, from https://www.statista.com/statistics/272850/global-advertising-forecast/

https://twistedsifter.files.wordpress.com/2015/04/nasa-earth-day-gallery-6.jpghttp://ww3.hdnux.com/photos/32/21/07/6885850/3/1024x1024.jpg