Research Skills for Developers: How to Talk to Your Users
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Research Skills for Developers How to Talk to Your Users Diane Loviglio User Experience Researcher @dianeloviglio UX Eye for the Developer Guy - June 29th 2011
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Whether you're in stealth mode or generating revenue, there will be a time when research is an essential part of your decision making process. Learn techniques such as recruiting, observing, in-depth interviewing and usability testing which will help you build better products.
Transcript of Research Skills for Developers: How to Talk to Your Users
Research Skills for Developers
How to Talk to Your Users
Diane Loviglio User Experience Researcher
@dianeloviglio
UX Eye for the Developer Guy - June 29th 2011
Get the Right People Recruiting
Observe their Current Behaviors Observation
Understand Why In-depth Interviews
Let Them Talk You Through Your Product* Think-alouds
@dianeloviglio June 2011
Research Techniques
@dianeloviglio June 2011
Get the Right PeopleDon’t just talk to anyone.Don’t just talk to everyone.
Recruit the people with behaviors you are interested in.(worry less about occupation, age, gender unless it’s relevant)
e.g. Homeowners, not couple in their 30’s with their first childe.g. Roommates who split bills, not college kids
ExerciseYou’re developing a competitor to Open Table. Which different types of users would you want to talk with?
@dianeloviglio June 2011
Observe Their Current BehaviorsIn their natural environmentWith their own devicesWith their own problems and their own data
e.g. before Mint, people used spreadsheets to manage financesget those artifacts - have them walk you through the structure
e.g. use their laptop, their browser, see their bookmarks, their keyboard shortcuts etc
ExerciseYou’re developing a competitor to Open Table. Where and when would you observe your potential users’ behavior?
@dianeloviglio June 2011
Understand WhyStart questions with...Who, What, Where, When, Why and How
Would you? Do you think? Are you? This is based on hypotheticals!
e.g. How did you figure out how to get here?Did you use Google Maps?
e.g. What would you change about your shopping experience?Would you like bigger aisles?
ExerciseYou’re developing a competitor to Open Table. What questions would you ask to understand why your potential user is behaving the way they are?
@dianeloviglio June 2011
*This is not you giving them a demo
Sit them in front of your prototype/beta.Give them a task and then let them drive.Have them think out loud the whole time and record the session. Take notes during the session.If they ask for help, say
“First I want to see how you would do it. Imagine I’m not here.”
Let Them Talk You Through Your Product*
ExerciseYou’re developing a competitor to Open Table.What tasks would you give them?
Research Skills for Developers
How to Talk to Your Users
Diane Loviglio User Experience Researcher
@dianeloviglio
UX Eye for the Developer Guy - June 29th 2011
