Research relationship between industry and academia - SWST · Research relationship between...
Transcript of Research relationship between industry and academia - SWST · Research relationship between...
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SWST Annual Meeting – June 2004
A. William BoehnerTrus Joist, A Weyerhaeuser Business
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Research relationship between industry and academia
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Our discussion today
l Industry involvement in publishing technical peer reviewed journal articles,
l Industry involvement in technical and professional societies,
l Academic successes past, and future,
l Finally, how we might improve the relationship between industry and the universities
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Differences & Similarities
l Differences between industry and academia:
l Industry is seeking a profit - $ - which results from:
• Efficient manufacturing operations
• Well planned marketing strategy
• Well executed sales strategy
• Good customer relations
• Maintain good public relations
• Desire continuous improvement
l They achieve this in an environment of secrecy and confidentiality
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Differences & Similarities
When seeking a solution industry wants:
l A well developed solution,
l Easy implementation,
l No large expenditures of capital,
l No significant disruptions to operations,
l No or little risk of failure – it needs to work the first time
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Differences & Similarities
The university is also seeking a profit – prestige – and they need to:
l Operate and maintain efficient operations,
l Develop and execute a marketing strategy,
l Maintain good relationships with all of their customers,
l Continuously improve.
They thrive in an environment of openness – of sharing:
• Research results,
• Data, information, and knowledge.
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Differences & Similarities
When seeking a solution academia wants and encourages:
l A well developed and thorough experimental plan,
l Control of variables and elimination of “noise”,
l Excellent analytical and testing techniques,
l Thorough investigation of variables,
l Abandonment or redefinition of project given new insight
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Knowledge transfer - journals
Is there lack of interest by industry towards the basic, scientific
research knowledge published in peer reviewed journals?
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Percentage of papers authored or co-authored by industry representatives in selected volumes of Forest Products Journal
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Forest Products Journal
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Forest Products Journal and Wood and Fiber Science
Percentage of papers authored or co-authored by industry representatives in selected volumes of Forest Products Journal and Wood and Fiber Science
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Support in 1961
Robert W. Hess, Director of Research, Georgia-Pacific Corporation
wrote an opening article regarding the need for research and his
article was followed by 15 others written by research directors.
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Support in 1961
The other companies participating were:
l Chain Belt Co.
l Cascades Plywood Corp.
l Potlatch Forest, Inc.
l The Dean Co.
l British Columbia Forest Products, Ltd.
l Appleton Machine Co.
l Chapman Chemical Co.
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Support in 1961
The other companies participating were:
l Forest Fiber Products Co.
l American Marietta Co.
l Southern Pine Lumber Co.
l Greenlee Brothers & Co.
l Weyerhaeuser Co.
l Sumner Iron Works
l The Borden Chemical Co.
l The Dow Chemical Co.
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Academic Successes
l The pin-type moisture meter
l Stress rating lumber
l Plastic lumber
l Use of ultrasonics to determine properties of wood
l Inclusion of zinc borate in pMDI bonded aspen composites
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Academic Successes
l The modern I-joist concept
l The use of agricultural residues in composites
l Use of lignin in adhesive systems in wet & dry formed hardboard
l Development of modern analytical testing equipment and techniques
l Cement-bonded wood-based composites
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Academic Successes
l Saw blade design improvements
l Circular saw and band saw dynamic stability
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Mutual Industry & Academic Successes
l Waferboard, flakeboard, oriented strandboard and related products
l Guide systems for circular saws
l Stress rating of pallets
l Isocyanate resin
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Future Academic Successes
l Genetic transformations to reduce the amount of lignin in wood
l Advanced structural composites
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Knowledge transfer - journals
But, when I asked several people, “Is there lack of interest by
industry towards the basic, scientific research knowledge published
in peer reviewed journals?” the answer was a resounding ---
NO!!
We are very interested --- and we use the information.
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Value of Academic Research Community
l The academic community has the skills and ability to do basic research,
l Academic research shows the potential improvement or new product ideas,
l Experiments are well controlled, documented and duplicated,
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Value of Academic Research Community
l Universities and government facilities provide specialized laboratories and testing equipment,
l Results are recorded in peer reviewed journal articles as well as other forms including students, training classes, presentations,conference proceedings,
l Provide institutional memory
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How do we improve the relationship
l Improve communication between the academic community and senior level management in industry
l Develop and promote multi-disciplinary teams formed between departments at a university
l Include whenever possible people from industry
l Develop and promote inter-university cooperation
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How do we improve the relationship
l Establish industry advisory boards – use with caution!!
l Exchange personnel regularly – university to industry and industry to the university
l Recognize the best article written by or co-authored by a person from industry
l Place interns and graduates in industry and then track them
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How do we improve the relationship
l Develop a fifth-year certificate to show advanced specialized learning
l Innovations based on product needs or required performance and less emphasis on resource driven innovation
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Thank you …
I look forward to working with you to improve the research
relationship between us