Research Project Presentation @ DiMeNet Research Group Annenberg School for Communication
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Transcript of Research Project Presentation @ DiMeNet Research Group Annenberg School for Communication
1) The Research Question!
2) Analytical Framework!
3) Justification of Interest !!!
The Research Question!
#1 Does the online news media network contribute to guarantee a digital public sphere? ! !!
#1.1 How does the structure of the online news media network shape individuals exposure to online political information? !!!#1.2 Does the web foster a more cross-cutting political news exposure?!!!#1.3 Does the web widen the public agenda? ! !
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1) The Research Question!
2) Analytical Framework!
3) Justification of Interest !!
Analytical Framework!
#1.1 How does the structure of the online news media network shape individuals exposure to online political information? !!#1.2 Does the web foster more cross-cutting political news exposure?!!!Analysis of the composition of the Spanish online news media network: !!!1. Network Demand Side : Analysis of online network audience (Ksiazek,
2011; Webster & Ksiazek 2012).!!!
!!!
Analytical Framework!
#1.1 How does the structure of the online news media network shape individuals exposure to online political information? !!#1.2 Does the web foster more cross-cutting political news exposure?!!!Analysis of the composition of the Spanish online news media network: !!!2. Network Supply Side: Hyperlink Analysis of the 50 most read online
Spanish news media by crawling their webs (Ackland & Gibson, 2004).!!
Hyperlinks analysis is an indirect measure of attention (Ackland & Gibson, 2004; González-Bailón, 2009; Ackland, 2013; Graeff, Stempeck & Zuckerman, 2014).!!Weak ties reduce social fragmentation (Prior, 2008).!!
!!
Analytical Framework!
#1.2 Does the web foster more cross-cutting political news exposure?!!!#1.3 Does the structure of the online news media network widen the public agenda? ! !!Web-administered Browsing Tracking Behavior study (Garrett, 2009; Gentzkow and Shapiro, 2011)!!!
1) The Research Question!
2) Analytical Framework!
3) Justification of Interest !!!
Justification of the Interest!
The exposure to media content is the first step in the process of acquiring political knowledge. ! !!There is theoretical as well as empirical evidence that online networks structures shape modes of exposure to political information.!!!The predominant mode of exposure online is still a contentious issue and its effects on public opinion deserve further research (Turow, 1997; Sunstein, 2008; Ksiazek, 2009; Garret, 2009; Prior, 2008).!! !!
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Justification of the Interest!
Several authors find little evidence of ideological segmentation in online media use (Gentzkow & Shapiro, 2010; Garret, 2009; Hindman, 2009;)!!!Network bridges among new media and traditional media can forge a wider public agenda. They are a tool to balance fragmentation (Prior, 2008 ). !!!A real access to a wider range of topics along with its views to assess the political scenario enhance government accountability.!!!Rising levels of informed opinion and the guarantee of a public sphere in the online media might strengthen quality of democracy.! !!
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Thank you very much! !!
Questions and feedback will be appreciated!!!!
