Presented by Abhijeet Birari

UNIT IIPROBLEM IDENTIFICATION

PROBLEM

KNOWN

UNKNOWN

GAP MULTIPLEREASONS

SOURCES OF PROBLEMS

SOURCES

Decision Dilemma

Academic Experience

Daily Experience

Field Situations

Consultations

Brain Storming Research Intuition

Observation

Reading

CRITERIA FOR SELECTION

CRITERIAResearcher’s Competence

Researcher’s Resources

Importance/Urgency Novelty Feasibility Facilities

Researcher’s Interest

Researchable

INTERNAL

EXTERNAL

Usefulness

RESEARCH PROBLEM IDENTIFICATION

MANAGEMENT DECISION PROBLEM1

DISCUSSION WITH SUBJECT EXPERT2

REVIEW EXISTING LITERATURE3

ORGANIZATIONAL ANALYSIS4

QUALITATIVE SURVEY5

MANAGEMENT RESEARCH PROBLEM6

DECISION PROBLEM RESEARCH PROBLEMWhat should be done to increase the customer base

of organic products in domestic market?What is the awareness and purchase intention of health conscious consumers for organic products?

How to reduce turnover rates in the BPO sector? What is the impact of shift duties on work exhaustion and TO intention of workers?

How to increase the delivery process of Widex hearing aids in India? How does Widex manage its supply chain in India?

Should the company continue with existing security service vendor? ????????????????????

Whom should ICICI choose its next MD – Mr. ABC or Mrs. XYZ? ????????????????????

MANAGEMENT RESEARCH PROBLEM6

STATEMENT OF RESEARCH OBJECTIVES7

RESEARCH QUESTION NEEDS TO BE BROKEN DOWN

CLEARLY DEFINED OBJECTIVES TO BE MET TO SOLVE RESEARCH PROBLEM

EXAMPLEObjectives:

1. To study existing organic market:

To categorize organic products into grains, snacks, herbs, fruits and vegetables To estimate demand pattern of each of the above To understand marketing strategies of market players

EXAMPLEObjectives:

2. Consumer research

1. To study existing customer profile2. To study potential customers in terms of level of awareness, perception and attitude

EXAMPLEObjectives:

3. Opinion survey

1. To assess opinion of experts i.e. doctors, dieticians, chefs etc.

PROBLEM FORMULATION & STATEMENT OF OBJECTIVES

1. Identify a broad field or subject area of interest to you

Ask yourself, ‘What is it that really interests me

as a professional ?

2. Dissect the broad are a into subareas

Fina

nce

Stock Market

Precious Metals

Personal Finance

Mutual Fund

Currency

3. Select what is of most interest to you

Fina

nce

Stock Market

Precious Metals

Personal Finance

Mutual Fund

Currency

This is it !

4. Raise research questions

What is it that I want to find out about in this

subarea?

4. Raise research questionsMake a list of whatever questions come to your mind relating to

your chosen subarea

Why does market

fluctuate?

Is there any relation

between stock market and

currency market

Why do people lose

money in the market?

Analysis of various

brokers in stock market

5. Formulate objectives

To find out

To ascert

ain

To determine

To exami

ne

Main

Sub

6. Assess your objectives

Can I achieve my objectives in

time?

Do I have adequate amount of

money?

Do I have technical

expertise to carry out research?

7. Double check

Am I really enthusiastic

about the study?

Do I really have enough

resources to undertake study?

PROBLEM SOLVING PROCESS

Solve the following problems

Constant breakdown of machinery

Reduced productivity of shop floor workers

Increased employee absenteeism

Decrease in sales and profit

SUMMARY

SUMMARY1. Problems arise due to gap in the knowledge2. The gap can be filled up by doing research3. Sources of Problems: Observation, decision dilemma, daily experience, reading,

intuition, field situations, consultation, brain storming, academic experience4. Criteria for selection: Internal (interest, competence, resources) and external

(importance, usefulness, urgency, novelty, feasibility, researchable)5. Research problem Identification:

Decision Problem >>> Discussion with expert >>> Literature Review >>> Org. Analysis >>> Qualitative Survey >>> Research Problem >>> Statement of objectives

6. Formulation of problem: Identify broad area >>> Dissect broad area >>> Select what interests you >>> Raise research

question >>> Formulate objective >>> Assess Objectives >>> Double check

SUMMARY7. Problem Solving Process:

Identify problem >>> Gather Data >>> Clarify problem >>> Generate possible solutions >>> Select >>> Implement & monitor

THANK YOU