Research on Beer industry in india
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BRM PROJECT – BEER INDUSTRYA RESEARCH & ANALYSIS
SPEAKERS :
GOSSPY THAKUR ANKUR CHANDRAPRANESH UPADHAYAYMONA KUKREJA SACHIN RAI
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HISTORYBeer is older than recorded history
How and when it was discovered is unknownEvidence that barley was used for fermentation prior to the baking of breadLikely accidental discovery:
Grain at some stage of germination immersed in waterWild airborne yeasts land in waterNatural fermentationSome brave soul drinks this waterNot only was it tasty, but it got him/her buzzed!!!!
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BEER BRANDS
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INGREDIENTS IN BEER
MALTFrom CEREALSBARLEY, MAIZE, WHEAT , OAT RICE
HOPSHops add bitterness to the beer and
YEASTFERMENTATIONThrough Granules and froath fermented
water (90%)
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SURVEY &RESEARCH
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OBJECTIVES OF SURVEY To find out the different products of Beer.
To find out the market share of Beer products.
Study of people choice among various Beer drinks.
To find out the customers satisfaction about the Beer products.
To find out the availability of the product.
To find out the effect of advertisement on people.
To find out the difference in price structure of various beer available in market.
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Scope of the Study Various companies offering Beer can use it for
forecasting.
The project was done to identify the issue of decision making, taste, preference, awareness, etc.
The survey was in the Powai region of Mumbai .
The time duration for the research work was one month.
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Methodology
1. Type of research design -› Descriptive
2.Collection of data-› 1.Primary data have been collected through surveys.
Personal interview technique has been used for conducting the survey. Data collection has been done through the use of
structured questionnaire.
› 2.Secondary data have been collected from Internet. Primary data have been collected through surveys. Personal interview technique has been used for conducting the survey.
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Time was not sufficient to conduct detailed study.
Respondent are very less in sample size to draw the conclusion.
Some of the respondents were not willing to answer.
Real answers were not given.
Like any other research the limitation of personal bias of respondents limits the scope of study.
Findings are based on the survey done in month of Jan.-Feb. so the results may differ in other months.
LIMITATIONS OF THE STUDY
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DATA ANALYSIS
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Q.1,Q.2,Q.3
18-22 WheatRicebarley
WheatRicebarley
WheatRicebarley
WheatRicebarley
WheatRicebarley
WheatRicebarley
WheatRicebarley
WheatRicebarley
18-22
22-30
22-30
Above 40
30-40
30-40
Above 40
ingredient
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Q.4.SUMMERS EFFECT THE SALES
sale summersfhhghghgh
SUMMERS
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LIKELIHOOD RATIO TEST
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at bar eating out at a party watching a game
0
0.5
1
1.5
2
2.5
3
3.5
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4.5
5
Q.5-OCCASION
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CLUSTER ANALYSIS(Q.6,7,8)
COLOUR
GOLDEN DARK BROWN LIGHT BROWN PALE YELLOW
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30.00
40.00
60.00
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THANK YOU