Research Objectives

What are the various factors that affect purchases of soaps?

What are the kinds of features people expect in a beauty soap?

What is the perception of Saba in Lahore market?

What recommendations can be made to improve the sales of Saba soap?

How can the image or opinion of people be changed regarding Saba soap?

Methadology

We have used convenience sampling from both Lahore A and Lahore B with major

focus on people responsible for procuring grocery for the houses mainly house wives

of Lahore. In it we asked the consumers about what soap they use, what are the

features that they would prefer in a soap they buy, how many used Saba and how they

could improve the sales of Saba soap.

Research tool:

The research tools that were used were:

Qualitative Tools Focus Groups ( 2)

Interviews (3)

Data Analysis: For data analysis we wrote verbatons of our two focus groups and three In

depth Interviews and we analyzed them.

Consumer Profile

Gender Male

Age 30-40

Social Class C

User Ship Soap users/Use Saba Soap/know about

Saba soap

Gender Female

Age 30-40

Social Class C

User Ship Soap users/Use Saba Soap/know about

Saba soap