Research Methodology.docx Rahul

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RESEARCH METHODOLOGY

PROJECT REPORT ON

ADDICTION OF SOCIAL MEDIA IN YOUNGGENRATION

Project report submitted to SKN SSBM in partial fulfillment of requirement

of research Methodology.

By

LAKHAN SHARMA (68)

RAHUL MENGHAR (39)

DHREEJ MALPE (37)

Under the guidance of

Prof. MANJULA DULIPALA


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AcknowledgementAny project never falls short of its expectations unless

guided by the right person at right time. Success of project is an

outcome of hard work in right direction and professionalguidance.

I am grateful to the Honorable Dean Dr. John Peter for

providing all necessary facilities to carry out the project work and

whos encouraging what has been a perpetual source of

inspiration.

It is my foremost duty to express my deep since of guidance

and respect to the guide Prof. Manjula Dhulipala for his upliftingtendency and inspiring us for making up this project work

completely successful.

I am indebted to the library personnels for offering all the

help in completing the project work. Last but not lest o is thankful

to our students and those helped me directly or indirectly

throughout this project work

LAKHAN SHARMA

RAHUL MENGHAR

DHREEJ MALPE

Date:

Place:


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DECLARATION

We, the undersigned, hereby declare that the project report

entitled. ADDICTION OF SOCIAL MEDIA Written and

submitted by us to SKN school of management studies, in

fulfillment of the requirement for the subject of Research

Methodology under the guidance of PROF. MANJULA

DULIPALA. This is original work and the conclusions drawn

therein are based on the material collected by our self.

Sr. no Name Roll no Sign

1 LAKHAN SHARMA 68

2 RAHUL MENGHAR 39

3 DHIRAJ MALPE 37

Place:-

Date:-


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Index

Sr.No Chapter

1. Introduction

2. Company profile

3. Research methodology

4. Data analysis

5. Observations and findings

6. Recommendation / suggestion

7. Conclusion

8. Bibliography

9. References

11. Annexure question


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Introduction

This study examine young generation addiction of social media with specific

regards to facebook, twitter,linkedin etc.

The internet has an indescribable power to influence, connect and mobilize

the current population .Technological advances are no longer shocking but simply

expected. Todays society has different expectations for all types of relationships.

s. Relationships are now different because the tools used to maintain peer to-

peer connections have undergone a vast alteration. The primary focus is on the

Internet and, with that, the development of social media .social media users are

also referred as net generation who have grown up understanding the power of

the internet .young generation unconsciously addicted to social media and as

result they feel constant societal pressure to be connected with their peer

through maintaining a continuous connection with technology.

Independent research has been done concerning young generation

dependence on social media.


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OBJECTIVES OF OUR STUDY

1. Popularity/VisibilityWe would like to build a large digital following andincrease visibility for our brand.

2. Media AttentionWe would like to attract the attention of bloggers andjournalists for the purpose of gaining press mentions and coverage.

3. Influencer AttractionWe would like to create a word-of-mouthcampaign, starting with those most influential in the appropriate areas for

our product/service.

4. SalesWe want this campaign to lead to an increase in sales, anddiscernible ROI from the program.

5. EngagementWe would like customers and prospective customers tointeract with our brand, answer our questions and let us know how they

feel about our products/services.

LIMITATIONS

o They are mostly people who have already bought something from you; assuch they have a vested interest in your companys future

o You have no opportunity to pre-screen research participants forobjectivity

o Not everyone uses social media, and, of those that do many are notwilling to spend time responding to your research questions

o The people who do respond are those either who have time on their handsor who have very strong opinions on the subject under discussion


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facebookfacebook is a social networking service launched in February 2004, owned and

operated by Facebook Inc. Facebook was founded by Mark Zuckerberg .

industry internet

type of site- social networking service

employees -4619 [till 2012]

net incomeUS$ 53million [2012]

productsnews feed,timeline,graph search,message,photos &

videos,groups,events,pages.

More than 1 billion people use Facebook.

A January 2009 complete .com study ranked facebook as the most used social

networking service by worldwide monthly active users. Facebook has the ability

to bring people together in a wide variety of relationships. s. A major factor

contributing to the high usability of social media is that it connects people without

any boundaries Facebook is both a consumer and contributor of free and open

source software.


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Twitter

Twitter is an online social networking service and microblogging service thatenables its users to send and read text based message up to 140 characters ,known

as tweets. Twitter was created in march 2006 by Jack Dorsey and by July , the

social networking sites was launched The service rapidly gained worldwide

popularity, with over 500 million registered users as of 2012, generating over 340

million tweets daily and handling over 1.6 billion search queries per day.

Industry internet

Headquarters- san francisco , United States

Area served- worldwide


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Research methodology

This research is made with the help of primary and secondary data

1) Primary dataResearch through sample questionnaire

2) Secondary dataInformation collected through various internet websites.

3) Sources of study

Sampling of questioners

Survey on 50 peoples hostel, cafeteria, & staff quarter

Area of survey Sinhgad campus


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We found different different Age group people

TABLE NO. 1.1

AGE NO.of people out of 50

16 0

17-21 29

22-25 16

26-30 2

31- Above 3

TABLE NO.1.1

According to our survey

under16

0%

17-21

57%

22-25

33%

26-30

4%

31& above

6% No of people


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Maximum people under age 17-21 are using social media 57% are of 17-21 age group. 33.33% are of 22-25 age group. 3.70% are of 26-30 age group. Minimum are from 26-30 age group 5.5% are of 31 and above. Male female ratio of using social media.

TABLE NO. 1.2

Gender No.of peopleMale 32

Female 18

TABLE NO. 1.2

According to survey

no of persons

Column1

Column2

0

5

10

15

20

25

30

35

maleFemale

no of persons


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64% of social media users are males. 36 % are females.

Type of social media people use or follow on a regular basis

TABLE NO. 1.3

Using social media on regular basis No.of people

Twiter 5

Facebook 37

Linkedin 2

My space 0

Other 6

TABLE NO. 1.3

0

5

10

15

20

25

30

35

40

45

50

Twitter Facebook Linkedin myspace other

Series 1


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According to survey

9.37% are using twitter. 75% are using facebook. 1.56%are using linkedin. 0%are using myspace. 12.5%are using other.

Maximum people are using facebookTotal time people spend on social media site daily

TABLE NO. 1.4

Total time spend on social media No. of people

Less then 30 min. 23

31 to 60 min. 22

61 to 90 min. 3

90 above 2


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y

TABLE NO.1.4

According to survey

46.29% people are spending less than 30 minutes. 44.44% are spending 31to60 minutes. 7.4% are spending 61to90 minutes. 1.8% are spending 91to120 minutes.Maximum people are spending less than 30 minutes on social media sites.

Addiction of social media.

TABLE NO.1.5Addictio n of social media No. of people

Strongely Agree 5

Agree 20

Natural 12

Disagree 8

0

5

10

15

20

25

30

less than 30 mins 31 to 60 mins 61 to 90 mins 91 to 120mins

No people


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Strongely disagree 5

TABLE NO.1.5

According to survey

9.25% are strongly agreed that they are addicted to social media 40% are agreed that they are addicted to social media. 25.9% are neutral. 16.66% disagree that they are addicted to social media. 7.40% are strongly disagreed.Maximun people are agreed they are addicted to social media

Find that they spend more time than intended on social media.

TABLE NO. 1.6

Spend more time intended on social No. of people

Very Often 3

Often 11

9%

41%

26%

17%

7%

no of people

strongly agree agree neutral disagree strongly disagree


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Never 7

Sometime 21

Rarely 4

Very Rarely 4

TABLE NO. 1.6

According to survey

5.5% feel that they spend very often more than intended time on socialmedia.

22.22% feel that they often spend more time than intended on socialmedia.

14.8% feel that they never spend more time than intended on social media 42.59% feel that they sometimes spend more time than intended on social

media.

7.4% feel that they rarely spend more than intended time on social media.

0

5

10

15

20

25

very often often never sometimes rarely very rarely

Series 1


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7.4% feel that they very rarely spend more than intended time on socialmedia.

Maximum people feel that they sometimes spend more than intended time on

social media.

They check their social media sites before something else that they

need to do.

TABLE NO. 1.7

Spend more time intended on social No. of people

Very Often 4

Often 12

Sometime 21

Rarely 4

Very Rarely 6

Never 3

TABLE NO. 1.7

no of people

Column1

Series 30

5

10

15

20

25

no of people


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According to survey

7.4% people feel that they very often check their social media sites beforesomething else that they need to do.

25.9 % people feel that they often check their social media sites beforesomething else that they need to do.

42.59% people feel that they sometimes check their social media sitesbefore something else that they need to do.

9.25% people feel that they rarely check their social media sites beforesomething else that they need to do.

11.11% feel that they very rarely check their social media sites beforesomething else that they need to do.

3.70% feel that they never check their social media sites before somethingelse that they need to do.

Maximum people feel that sometimes they check their social media sites before

something else that they need to do.

They feel their productivity suffers because of social media.

TABLE NO. 1.8

People feel their productivity No. of people

Very Often 5

Often 10

Sometime 15

Rarely 7

Very Rarely 0

Never 13


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TABLE NO.1.8

According to survey

10 % people feel that their productivity suffer very often because ofsocial media.

20 % people feel that their productivity often suffer because of socialmedia.

25% people feel that their productivity never suffer because of socialmedia.

30% people feel that their productivity sometimes suffers because ofsocial media.

15% people feel that their productivity suffer rarely because of socialmedia.

None of them feel that their productivity very rarely suffer becauseof social media.

Maximum people feel that their productivity sometimes suffer because of social

media.

very often

9%often

20%

never

26%

sometimes

30%

rarely

15%

very rarely

0%

No of people


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They try to cut down their amount of time they spend online and fail.

TABLE NO. 1.9

People feel their productivity No. of people

Very Often 0

Often 5

Sometime 28

Rarely 2

Very Rarely 8

Never 7

TABLE NO. 1.9

According to survey

0% people feel that they very often try to cut down the amount of timethey spent online and fail.

10% people feel that they often try to cut down the amount of time theyspent online and fail.

0

5

10

15

20

25

30

very often often sometimes rarely very rarely never

no of people

no of people


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55% people feel that they sometimes try to cut down the amount of timethey spent online and fail.

5% people feel that they rarely try to cut down the amount of time theyspent online and fail.

15% people feel that they very rarely try to cut down the amount of timethey spent online and fail.

15% people feel that they never try to cut down the amount of time theyspent online and fail.

Maximum people people feel that they sometimes try to cut down the amount of

time they spent online and fail.

They find them self saying just few more minutes while using social

media

TABLE NO.2.1

Find some pople saying just few

more mini. While using social md.

No. of people

Often 0

Sometime 5

Rarely 28

Very Rarely 7

Never 10


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TABLE NO. 2.1

According to survey

0% people find often them self saying just few more minutes while usingsocial media.

11% people find sometimes them self saying just few more minutes whileusing social media.

55% people find rarely them self saying just few more minutes while usingsocial media.

15% people find very rarely them self saying just few more minutes whileusing social media.

19% people find never them self saying just few more minutes while usingsocial media.

Maximum people feel that they sometimes find rarely them self saying just few

more minutes while using social media.

0

5

10

15

20

25

30

35

often sometimes rarely very rarely never

no of people

no of people


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People comment on their social media usage

TABLE NO.2.2

TABLE NO. 2.2

According to survey

15% people feel very often other comment on their social media usage. 15% people feel often other comment on their social media usage. 25% people feel sometimes other comment on their social media usage. 25% people feel rarely other comment on their social media usage.

20% people feel very rarely other comment on their social media usage.

very ofen

15%

ofen

15%

sometimes

26%

rarely

26%

verry rarely

18%

never

0%

no of people

People comment on social media No. of people

Very Often 8

Often 7

Sometime 13

Rarely 12

Very Rarely 10

Never 0


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No one people feel that never other comment on their social media usage.Maximum people feel that no one comment on social media usage.

How is social media useful

Maximum people feel that social media is useful to them as it helps them toconnect them with their friends and gain knowledge and for their business

advertisements

the future of social media Most of the people think that the future of the social media is very bright .who will compete with facebook

Most of the people think that no one can compete with facebook becauseof easy access.

Where as some of them think that twitter and google+ can compete withfacebook.

They ever advertise on facebook.

TABLE NO. 2.3

They ever advertise on facebook No. of people

Yes 20

No 30


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TABLE NO. 2.3

According to the survey

40% of the people have advertise on facebook. 60% of the people havent advertise on facebook. Maximum number of havent advertise on facebook.

0

5

10

15

20

25

30

35

YES NO

NO OF PEOPLE


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Observations and Findings

Social media usage has increased rapidly in youth in past few years. Social media has become very large source of information.

Social media has some advantages as well as some disadvantages

Advantages- people can connect anywhere in the world

Less efforts ,user-friendly


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suggestionMake sure your social profiles are complete and up to date

Cross promote your social profiles.

Check your email contacts for new people to connect with on

social networks, and do this periodically.

Stop buying followers and fans

Use Google Analytics to measure your social media efforts.


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Conclusion

Thisproject helped to gain to knowledge about social

networking site. Today social networking became amedicine which has no expiry date. Social networking is

like a mosquito net in which people are connected with

each other through this everyone is connected with each

other. It works as a middle men between all people

connected to each others.


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Bibliography

1)Survey with the help of questionnaire.Internet Sites:-

1)www.Facebook.com2)Facebook incorporation

3)Twitter
http://www.facebook.com/http://www.facebook.com/http://www.facebook.com/http://www.facebook.com/http://www.facebook.com/


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Questionnaires

Sinhgad Technical Education Societys

SKN SINHGAD SCHOOL OF BUSINESS MANAGEMENT

Survey about use of social mediaName: -------------------------------------------

occupation ------------------------- location ------------------_

Contact No.:-------------------------------- Time-----------------------

Date: ---------------------------------

Appendix A: Survey Questionnaire

Q:1 AGE

A) 16 and Under B) 17-21

C) 22-25 D)26-30 E)31 AND OVER

Q.2 Gender

A) Male B)Female

General Social Media Use

Q:3 What type of Social Media do you use or follow on a regular basis? Check all that apply.

A) Twitter B) Facebook

C) LinkedIn D) MySpace E) Other

Q:4 ho time do you spend on social media sites daily?

A) Less than 30 Minutes B) 31-60 Minutes

C) 61-90 Minutes D) 91-120 Minutes


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Self-Perception

Q:5. Do you feel that you are addicted to Social Media?

A) Strongly Agree B) Agree

C) Neutral D) Disagree E) Strongly Disagree

Six Components of Social Media

Q:6. How often do you find that you spend more time than intended on Social Media?

A)Very Often B B) often c) Never

D) Sometimes E) Rarely F) Very Rarely

Q:7. How often do you check your social media sites before something else that you need to do?

A) Very Often B) Often C) Sometimes

D) Rarely E) Very Rarely F) Never

Q:8. How often do you feel your productivity suffers because of social media?

A)Very Often B) Often C)Never

D)Sometimes E) Rarely F) Very Rarely

Q:9. How often do you try to cut down the amount of time you spend online and fail?

A)Very Often B)Often C) Sometimes

D) Rarely E)very Rarely F) Never

Q:10. How often do you find yourself saying just a few more minutes when using social media.?

A)Very Often B)Often C) Sometimes


Q:11. How often do other people comment on your social media usage?

A)Very Often B) Often C) Sometimes


Q:12 How social media is useful by your view?

---------------------------------------------------------------------------------------------------------------------------

----------------------------------------------------------------------------------------------------------------------------------


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Q 13. What is the future of social media ?

-------------------------------------------------------------------------------------------------------------------------------

Q14. Who can compete facebook in future?

------------------------------------------------------------------------------------------------------------------------------------------

Q15.Have you ever advertise on facebook?

yes No

-------------

Signature

Thank you


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