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Research Methodology

Prasanna Devadiga- KH08JUNMBA87

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ContentsyBackground & Description of Problem

yMain research Objective

yApplied Methodology

ySample

y

LimitationsyFindings

yConclusion & Recommendation

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Background

The theme has been picked up from the

Hollywood movie Ghost Rider andthe Producer wants to produce ananimated movie targeting the Indian

audience in the age group from 8 to 18yrs

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Description of Problem

y As animated movies are not launched as often in India,whether it will work for Indian audience or not.

yWhether the movie will attract the rural audience.

yWill the parents be comfortable letting their children

to watch the movie with a title like Ghost Rider

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Research Objective

To assist the producer todecide whether to produce

the movie for Indianaudience.

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Applied MethodologyyFeedback was obtained by a

questionnaire survey and datawas analyzed for the finalconclusion.

yRural feed back has been takenover by phone survey.

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The Questionnairey 1. You fall in which age group?y 8- 18 yrsy

18 and abovey 2. Where do you live?y Rural areay Metro cityy Non-Metrocityy 3. How often you go to theaters?y Once a weeky Once a monthy Once in six monthy Once in a year

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The Questionnairey 4. What kind of animated movies you prefer?y Thrillery Actiony Comedy

y 5. Who else would you take or with whom go for movie?y Childreny Friendsy Parents

y 6. How attractive is the title or theme ghost rider?y

On a scale of 5, 1 being the worst and 5 being very attractivey 1y 2y 3y 4y 5

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SampleyAge group considered for the

Survey is 8- 18 Years & above 18years

yLocations are divided as MetroCity, Non-Metro City & rural.

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LimitationsyLimitations in contacting the rural

audience hence survey done throughphone survey for the rural audience.

yKids were not able to understand the

questions hence had to explain all thequestions to them.

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Findings- Age Group:8 18 Yr.

0

5

10

15

20

25

EIGHT-EIGHTEEN METROCITY

EIGHT-EIGHTEEN RURAL

EIGHT-EIGHTEEN NON-METRO

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Findings-Age Group:18 & Above.

0

2

4

6

8

10

12

14

18 &ABOVE METROCITY

18 &ABOVE RURAL

18 &ABOVE NON-METRO

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Conclusion and recommendationsy Its been observed that though the age group of 18 &

above are not very keen on watching the animated

movie they would watch the movie for their near anddear once.

y Kids are crazy about name Ghost Rider and the moviewill drive them crazy if it is an action movie.

y

Though Age group of 18 & above prefer comedy overaction animated movie , possibility of 8-18 age groupwould drive them in to theaters.

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Conclusion and recommendationsyKids will not find it difficult to drive their

parents to theaters due to the awareness of

movie Ghost Rider in metro city amongstthe age group of 18 & above.

yBoth the age group will drive additional

viewers in all the locations.yRural may not be the best market for the

animated movies in current scenario.

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Bibliography

Business Research Methods-Donald R.Coper, Pamela S.Schindler-9th Edition-TheMcGraw-Hill companies

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