Research Methodology- An understanding of consumer Behaviour towards mall in Bangalore
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RESEARCH METHODOLOGY
By-Divya Jaiswal -1110729Sunisha Nair -1110741Aruna Purushotham -1110769Chetana K -1110771Nupur Shah -1110773Prathibha V.G -1110774
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Consumer Behavior towards Malls in Bangalore
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Introduction•What is research?
- A systematic search for an answer to a question or a solution to a problem is called research.
•Types of research▫Arbitary Method▫Scientific Method
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Methods of research
- Surveys: fact finding study. Method of research involving collection of data directly for a population or a sample.
- Case study: in depth comprehensive study of a person, a social group, an episode, a process, a situation or any other social unit.
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Scope of the studyThe scope of the study is within
Bangalore city. All malls in Bangalore only are taken for research.
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Sources•100 respondents include:
- Students of Christ University- Local residents of Bangalore- Other outstation persons come to study/work.
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Statement of the problem •To study the behavior of consumers towards Malls in Bangalore.
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OBJECTIVE OF STUDY•To study the consumer behavior
towards shopping mall in Bangalore and find out the relevance of these shopping malls.
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Types of consumers in mall•Time killer• Pleasure seeker• Product Groupies• General Browsers• Focused Fullfillers
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CONVENIENCE• All the products are available under one
roof•Saves money on transportation• Card money can be used• Use of vouchers• Discount & Offers• Multiplexes•Good parking facilities
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Do you Prefer watching movies in multiplexes or theatres?
MultiplexTheatreBothDepends
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Is there a good parking facility in malls?
YES
NO
SOMETIMES
0% 10% 20% 30% 40% 50% 60% 70% 80%
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Do you prefer visiting malls which are at a distant place?
YES
NO
0% 10% 20% 30% 40% 50% 60% 70%
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PURPOSE•Purpose is defined as to why we do
something, like the reason behind conducting this research as in why do people visit malls?
•Quest 1- why do you go to mall?•Quest 2- how often do you go to a mall?
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ANALYSIS
Quest 1 Quest 20
10
20
30
40
50
60
70
80
Shopping/regularlyhanging out/oftenboth/very oftenothers/hardly
Why do you go to a mall?
How often do you go to a mall?
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PRICE•Price is defined as the amount we pay to buy
something. It is an important factor as consumer behavior changes with price.
•Quest 1 – Do you get attracted to offers/discounts provided in malls.
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Price
YesNoSometimesNever
51%
10%
36%
3%
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Are malls only for window shopping?
Are mall rates higher than retail rates?
Price
AgreeDisagreeNetural56
%
13
31
Price
YesNo
73
27
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FACILITIES IN MALLS•Security in malls- security measures taken by
the malls are good enough but could be improved.
•Good advertisement media – Malls are also considered as a good advertising media . Films , any new products launched are promoted in malls , a way of addressing a larger audience
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Good parking facilities – Malls offer good parking facilities to people and it becomes easier for people to travel by their own vehicle. But this is not always the case in all the malls as there are malls where you can face problem regarding the parking facility
Services provided by the staff- the staff is considered efficient , some people feel that they are helpful but some feel that the staff in these malls don’t respond well . But most of the them had a neutral opinion
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Secu
rity
Adver
tism
ent
Park
ing
Serv
ices
0
10
20
30
40
50
60
70
80
90
yesnocant say
ANALYSIS
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Food in malls• Food courts in malls are preferred by a lot of people because
these food courts offers a lot of variety and could be easily accessed but there are complains about the high prices quoted for these food items yet 32% of people opted for food courts over individual restaurants
• A lot of people do prefer individual restaurants , about 44% people would choose restaurants. These restaurants are more economical and if they have any specific preference then they would go to these restaurants
• Around 24% don’t mind any of the two , for them it depends on the situation
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SUGGESTIONSThe suggestions given by the respondents are as follows:-
1. Certain malls do not consider middle income groups.
2. Better and cheaper parking facilities.
3. Provide a better food court.
4. Should introduce more fun activities and games.
5. More brands providing offers and discounts.
6. More taco bell branches.
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Question num
Option A Option B Option C Option D
1 11% 16% 70% 3%
2 15% 60% 11% 14%
3 72% 13% 15% -
4 34% 18% 21% 27%
5 80% 20% - -
6 51% 10% 36% 3%
8 33% 67% - -
9 84% 12% 4% -
10 13% 31% 56% -
11 24% 44% 32% -
12 56% 44% - -
13 38% 16% 46% -
14 73% 27% - -
CONCLUSION/ GROUP INTERPRETATION