*RESEARCH METHODOLOGY

- Yatin patil & group (MBA core F & core G)

ASSIGNMENT

*GROUP MEMBERS

*YATIN PATIL (CORE – F) MBACORE013122*PRIYANKA SAKAT(CORE-G)

MBACORE013158*RAJASHREE PATIL (CORE-F)

MBACORE013143*JAGRUTI KHILARI (CORE-G)

MBACORE013156*PRIYANKA HARISH (CORE-G)

MBACORE013152*MANOJ NAYAK (CORE– G)

MBACORE013163

*SITUATION

*the manager of company would like to enter in to the business related to NEW MOISTURISING SOAP FOR CHILDREN so as a marketing research consultant help him as what information need to collect as a marketing research for this product?

* INFORMATION NEED TO PROVIDE AS A CONSULTANT

*market size and value of baby care product users*demographic information :

• about doctors, hospitals and medicals • birth rate of the country• working women in the country, age, income • demography of children's as per different genders and age etc.

*customer classification*customer’s preference and loyalty *Behaviour, attitude and life style of the customer * target segmentation*product testing and copy testing* pre test and test marketing*price effective* close substitute and competitors existence *exporter potential* promotions