7/18/2019 Research Methodology

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RESEARCH METHODOLOGY 

PROBLEM STATEMENT

“Does ULIP meet aspirations and goals of investors!

OB"E#TI$ES O% T&E STUD'

To identify the key factors that influence customer’s preference towards ULIPs

To identify the preferred source of information for investors

To assess the saving objectives among individual investors.

To comparatively analye the satisfaction levels in ULIPs and !utual funds.

RESEAR#& DESI(N

 

RESEAR#& INSTRUMENT"

# well$ structured %uestionnaire are used which was a ratings scales and multiple choices

%uestions are used for collections of certain information.

)UESTIONNAIRE DESI(N"

The %uestionnaire designed is one consisting of multiple choices& rating.

DATA #OLLE#TION"

 'ature of data" The nature of data is both primary and secondary data.

7/18/2019 Research Methodology

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Primar* data"

(escriptive research design is been used for the study. Primary data was collected

from investors. )urvey method and personal interview method was used to collectdata from consumer.

Se+ondar* data"

The secondary data was collected from websites and blogs.

SAMPLE SI,E" 

The sampling sie of -.. investors selected for the survey.

%IELD AREA/ PUNE