Research into a potential target audience
Click here to load reader
-
Upload
shayne-quiseo -
Category
Entertainment & Humor
-
view
300 -
download
0
Transcript of Research into a potential target audience
By: Shayne Quiseo
From my research & planning, I have found out a lot of useful techniques that I can use for my own magazine to grab my target audience’s attention.
Now I need to decide who my target audience will be for my magazine by producing my own questionnaire and sending them out to 14 people and gathering all the results into a bar graph.
QuestionnaireThese are the questions that I have included in my questionnaire which I have given to 14 people.
- How old are you?
10 – 12
13 – 15
16 – 18
18+
- What is your gender?
Female
Male
- Do you read magazines?
Yes
No
- What genre are you interested in?
Rock
R&B
Pop
Indie
- What do you find interesting in magazines?
Gossips
Images
Stories
- What matters to you the most?
Quality of the product (Edits/Designs)
Features (Stories, Gossips etc)
All of the above
Here are the results from each questions that is in the questionnaire
0
2
4
6
8
10 to 12 13-15 16-18 18+
How old are you?
0
1
2
3
4
5
6
7
8
9
Female Male
What is your Gender?
0
5
10
Yes No
Do you read magazines?
0
1
2
3
4
5
6
Rock R&B Pop Indie
What are you interested in?
0
1
2
3
4
5
6
7
8
9
Quality Features Both
What matters to you the most?
0
1
2
3
4
5
6
7
8
Gossips Images Stories
What do you find interesting in magazines?
Conclusions From these results that I have gathered, there are more
aged 16-18 that voted for the genre R&B. More people has also chosen Gossips as one of the things that they find very interesting in magazines that persuades them to purchase this product. But they won’t just buy any magazines even though it has so much gossips involving in it, more people has voted for the Quality and the Features as well as the most important thing they look for before purchasing the product.
I have now decided to produce my own music magazine for the genre of R&B targeted to teenagers aged 16-18.