Research into a potential target audience

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Transcript of Research into a potential target audience

Page 1: Research into a potential target audience

By: Shayne Quiseo

Page 2: Research into a potential target audience

From my research & planning, I have found out a lot of useful techniques that I can use for my own magazine to grab my target audience’s attention.

Now I need to decide who my target audience will be for my magazine by producing my own questionnaire and sending them out to 14 people and gathering all the results into a bar graph.

Page 3: Research into a potential target audience

QuestionnaireThese are the questions that I have included in my questionnaire which I have given to 14 people.

- How old are you?

10 – 12

13 – 15

16 – 18

18+

- What is your gender?

Female

Male

- Do you read magazines?

Yes

No

- What genre are you interested in?

Rock

R&B

Pop

Indie

- What do you find interesting in magazines?

Gossips

Images

Stories

- What matters to you the most?

Quality of the product (Edits/Designs)

Features (Stories, Gossips etc)

All of the above

Page 4: Research into a potential target audience

Here are the results from each questions that is in the questionnaire

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10 to 12 13-15 16-18 18+

How old are you?

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Female Male

What is your Gender?

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Yes No

Do you read magazines?

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Rock R&B Pop Indie

What are you interested in?

Page 5: Research into a potential target audience

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Quality Features Both

What matters to you the most?

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Gossips Images Stories

What do you find interesting in magazines?

Page 6: Research into a potential target audience

Conclusions From these results that I have gathered, there are more

aged 16-18 that voted for the genre R&B. More people has also chosen Gossips as one of the things that they find very interesting in magazines that persuades them to purchase this product. But they won’t just buy any magazines even though it has so much gossips involving in it, more people has voted for the Quality and the Features as well as the most important thing they look for before purchasing the product.

I have now decided to produce my own music magazine for the genre of R&B targeted to teenagers aged 16-18.