Research:Institution.

• The artist we have chosen forour music video is NatalieImbruglia.• She was last signed with IslandRecords (2010).• Island Records have distributors around the

world: Germany, UK, USA and Australia.

Record Label.

• Island Records was founded in Jamaica in 1959 by Chris Blackwell and Graeme Goodall.

• It is now based in the UK by the Universal Music Group.

• The label also operates as a division with The Island Def Jams Music Group (USA).

Record Label.

• Owl City• Jessie J• Dappy

• Florence and the Machine• Robbie Williams• The Wanted• Tinchy Stryder• Tom Jones

Other Artists.

• Island Records have a wide range of artists with different genres such as rap, indie, pop and hip-hop.

• This will broaden our target audience because these artists are well known and Island Records have been around for 53 years.

Other Artists.

• This will help us to shape our product as Island Records have signed quite a few well known artists of many genres.

• This will give us an idea what sort of aspects to include in our music video as the artists’ music videos are very popular.

• Our songs genre is pop and this genre has a mass audience so we will need to consider all the age groups preferences and hopefully incorporate it into our music video.

How will we use this research in shaping my product?