Research in psychology BBA lecture 2
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Transcript of Research in psychology BBA lecture 2
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Research in Psychology Lecture 2 BBA III
13-10-15
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Why Research
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Scientific Method
Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company.
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Scientific MethodBasic Terms
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Robert Feldman Understanding Psychology 10th Edition, McGraw Hill Company
Research Designs: A Comparison
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Ethics in Experimental Psychology
Ethics is a field of social sciences that involves systematizing, defining, and recommending concepts
of right and wrong conduct.
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Why care about Ethics ?
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Protecting others, minimizing harm and increasing good
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Ensuring research integrity
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Satisfying organizational and professional demands
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Coping with new and challenging options
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Some Famous Ethical Issues
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Little Albert’s Experiment
John B Watson -1920
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Medial Emergency
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Harlow’s Monkey ExperimentsHarry Harlow-1950
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Learned HelplessnessMartin Seligman-1965
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Milgram’s obedience ExperimentStanley Milgram 1963
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Zimbardo’s Prison experimentPhilip Zimbardo 1971
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Thank You!