Combining Performance Testing And Modelling For Easy Jet.Com V 1.0
Research for Design at Jet.com // Benjamin Running & Ben Babcock, Jet [FirstMark's Design Driven]
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Transcript of Research for Design at Jet.com // Benjamin Running & Ben Babcock, Jet [FirstMark's Design Driven]
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RESEARCH & DESIGN
Ben BabcockDirector of Research
Ben RunningDirector of UI Design
@brunning
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• Jet.com is a new online marketplace• Jet sells directly to consumers• Jet is a platform where a wide range of merchants sell products• Jet’s unique proposition is prices that drop as you shop
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WE LIVE IN AWONDERLANDOF DATA
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PLAYING WITHALL THAT DATA
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Control Test
OPTIMIZATION TESTING
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Control Test 2Test 1
OPTIMIZATION TESTING
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STRUCTURE YOURTEAMS TO ACT
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• Small, autonomous, vertical teams• Self-selection of projects• Unfettered access to data and research• Empowered to push it live!
JET TEAMS:
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DESIGN FOR RESEARCH
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DESIGN TOOLS
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FAIL FASTER BETTER
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FAIL FASTER BETTER
JuiceJet’s OOCSS Toolkit
(Jet User Interface Creation & Editing!)
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JUICE
• Atomic design system• Small screen-first, highly responsive• Built with our styles & tech• Better prototypes = better research
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RESEARCH AT JET
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RESEARCH • Employees have access to all studies• New employee onboarding • Findings published internally• Everyone knows our pain points, NPS
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RESEARCH ON A (Money and time!)
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REMOTE TESTING• Fast & easy - results in minutes• Unmoderated & moderated• Benchmarking, feature launches, etc• Your customers, or their panel
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REMOTE TESTING
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THANK
Ben BabcockDirector of Research
Ben RunningDirector of UI Design
@brunning