0

REPORT

COMPILATI

ON

Coffee Culture Batu Pahat

Tay Jia Jian

0315508

Tutor: Ms. Delliya

Subject: Culture & Civilization

Table of Contents

Title Page

Research 1

Summary Of Research 2

Mapping of the Places and its Rationale

3

Draft Photos and Layout Planning 4

Final Photos Selection and Packaging 5 - 6

Reference 7

Research

Literature Review

The theme I have chosen is food culture. Kopitiam presents itself as a traditional coffee

shop. Kopitiam extremely popular in Malaysia and Singapore and basically sell egg,

toast, coffee, tea and Milo. Unfortunately, now this type of kopitiam already become less

and “modern” kopitiams have sprung up.

Concepts

Message: My message is to remembrance memory of my audience. It would also

educate them the importance of preserving culture because it is an art passed down by

our ancestors.

Audience: My main audience would be people who love our country’s culture and

history.

Emotional connectors: The scenario in kopitiam will resonate with audience’s inner

memory.They will feel nostalgic about their past, remembering the times with their

friends and family.

Creative composition: The colours of these photo are more towards to sepia tone.

This is because to arise the audience nostalgic past through the graphical expressions

of the postcards.

Story telling: This postcard series will tell a story of a person back to his familiar place

to seek out those residual memories in his mind.

Themes

Food Culture

The theme I have chosen is food culture. The reason I have chosen this theme is

because I think the easier way to understand a place is from the food cultural. From

food cultural, we can understand custom and habits of that place.

Summary of Research

The 3 main components that I have learnt through this assignment is photography,

making of postcards and also culture of Malaysia, especially coffee culture.

The first thing I conduct research about is coffee culture in Malaysia, I found modern

coffee culture and also kopitiam culture. I decided to delve deeper into kopitiam culture

as my house in located in Batu Pahat, which is a slow paced village with many

kopitiams around. I ventured through the village and found the kopitiams nostalgic,

therefore I embalmed it into my concept.

For photography, I research how to take photographs from the internet and also from

my seniors with photography experience. This research had made me become more

understanding of skills in taking photographs.

Last but not least, I also learnt a lot about making postcards through research from the

internet and also reference with tourism postcard available.

Mapping of the Places and its Rationale

Brief Mapping of Batu Pahat.

The capital of the district Bandar Penggaram,Batu Pahat is located at 1°51′N 102°56′E.

It is 239km (150 miles) from Kuala Lumpur. The next nearest town is Muar which is

50km (30 miles) northwest of Batu Pahat. The town of Kluang is located about 52km (32

miles) to the northeast. Johor Baru is located about 70km to 100km (43 miles to 62

miles) to the southeast of the town.

The district itself borders the districts of Segamat and Ledang to the north, Kluang to the

east, Muar to the west and shares a border in the southeast with the district of Pontian.

The coast of the Straits of Melaka lies to the south.

Rationale

The reason I choose this place is because Batu Pahat is a slow development area

which has no bustling and dynamics of a city. It is more serene and therefore the coffee

shops around the area are more towards nostalgic feeling and that is the concept I want

to fill in my postcards.

Draft Photos and Layout Planning

These are the draft photos I have taken in Batu Pahat. After capturing the

photos I edit it with sepia colours to make it nostalgic.

Final Photos Selection and Packaging

These are the packaging templates and backside of the postcards. The

design are simple and elegant to represent the kopitiam concept of nostalgia.

Final Selection of

Photos

These 10 photos are the

final representation of

kopitiam postcard series.

Most of these photos are

edited with Adobe

Photoshop to increase

resonation with

audience’s memory.

Besides that, these

postcards are compilation

of photos of kopitiam from

open to close .It will give

my audience a sense of

everything must have an

end to let my audience

appreciate every moment

in life even that moment

is bad.

References

Postcard. (2014, June 6). Wikipedia. Retrieved June 13, 2014, from

http://en.wikipedia.org/wiki/Postcard

How to Photograph a Steaming Cup of Coffee - Digital Photography School.

(n.d.). Digital Photography School RSS. Retrieved June 13, 2014, from http://digital-

photography-school.com/how-to-photograph-a-steaming-cup-of-coffee/

Batu Pahat Restaurants. (n.d.). VirtualTourist.com. Retrieved June 13, 2014, from

http://www.virtualtourist.com/travel/Asia/Malaysia/Negeri_Johor/Batu_Pahat-

1280794/Restaurants-Batu_Pahat-TG-C-1.html

Quotes About Memory. (n.d.). (1199 quotes). Retrieved June 13, 2014, from

http://www.goodreads.com/quotes/tag/memory