Research and Planning

What is research & planning?

• The planning involved within this task included getting all the props we needed by the day of the shoot. It also meant preparing a cast list and making sure they were available and making sure our shoot day was planned, so we knew when we were shooting what locations. This meant that we had to plan all this in advance so we were organised and ready for our shoot.

• Research meant that we had to investigate what props we needed and which were more suitable for the music video. We also had to look into which of our cast members were available and research who we thought was best for the part

Creative Decisions

• Some of the creative decisions we made were, for example, how to link the narrative to the performance element. We came up with a lot of ideas for this but then decided on headphones, that had a superhero logo on them. However on the day of the shoot we did not use this and instead used a superhero vinyl sticker on the face of the DJ’s laptop. This linked both scenes of our music video.

Research for our music video

• We looked at star image, so that we could create one for our band, which were based on real similar artists, normally involved In the same genre of music. This included designing a similar website design and CD digipack. There was also a music video, by similar artists that was nearly exactly the same concept as ours. This proved to us that our music video would attract the correct target audience because the music video belonged to a similar artist. We had to blog about everything we had found and had to put more emphasis on recognising the source of information. We also had to add the theory we had learnt to this, by creating a star image four our artist.

Why it was important

• It was important in the research and planning of my music promotional campaign to raise awareness of the star image to an intended target audience so that we catered to the correct target audience. We developed the CD digipack design so that it would be visually appealing to the correct target audience. To do this we researched similar artists and their CD designs and used some of the same themes and colours. The similar artists used produced music from the same genre as the song in our music video. My target audience was young males ranging from 16-25. I profiled the target audience by identifying its demographics, such as similar artists websites and used the same colour palette when designing ours.

Our digipack design so far…

Planning

• Planning consisted of a shooting schedule. This is where we planned what time we would shoot which locations and which scenes. This helped us plan our time better when it came to the shoot day and made sure that we were not wasting any time.

• Considering we had to edit the animatic to the time of the music and what order we wanted the shots It made it a lot easier to create a shooting schedule.

Conclusion

• Overall I think that the planning and research for our music video heavily benefited us when it came to our shoot day as we were prepared and organised. It also made it easier to make creative decisions as we could research and plan what would work and decide as a group what was best for our music video.