Research & analysis

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Transcript of Research & analysis

Page 1: Research & analysis
Page 2: Research & analysis

As part of my research I have handed out questionnaires to people in and around sixth from to get some views and opinions about a school magazine. I asked in total 8 questions about how old the person is, there gender and what they would think a school magazine is useful and what they would like to see in it. I have 6 completed copies of my questionnaire filled in by students and some have given similar and different research.

Target audience

My target audience for my magazine is students between the age of 15-18 who are still thinking of what they want to do when they leave school and do A-levels. My questionnaire has been answered by people in this age range so I can get an idea of what sort of this can be included in the magazine and what's relevant for a sixth from magazine.

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I asked a few people in person about the possibility of a school magazine and they said …

‘ It will encourage more pupils and students to read, as well as learning about the school. I would personally buy a magazine as it will keep me up to date with school events.’

Alex ,16

‘ I think the idea of a school magazine sounds like a good idea, and I would buy one if they were published. However I think they may struggle to sell as pupils and students may not be interested in reading about school and spending money on a magazine.’

Daryl, 17

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Text is big at the top of the page and in bold writing to make it stand out to the reader.

The text is in bright orange to show that the pupils at the school are ‘bright’ and that its is a friendly and happy environment.

Plain, white background which makes the girl in the centre of the page and the other text stand out. Also with a plain background it shows the school is professional and serious about there pupils success.

The student has a book to show she is ready and determined to learn so people might think that pupils are motivated to learn.

Girl in centre of the page is smiling showing she is happy to be at school

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I got 10 copies of my questionnaire filled in and from my sample of people 100% were in year 12 and 0% in year 13.

Out of my sample of 10 people 70% of the people who completed the questionnaire were male and 30 % were female this shows more males answered the questionnaire than females.

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Out of the 10 people I asked 80% were 16, 20% were 17 and nobody was 18. This suggests that everyone in my sample are in the first year of sixth form or college and this magazine is appropriate for them.

I wanted to find out in my research how much time 16-18 year olds spent reading magazines. 60 % never read magazines, 40 % read magazines 1-3 times a week and 0% read magazines everyday or 3 or more times a week.

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I wanted to know how much people in sixth form or college are willing to pay for a school magazine. From my research 30% would pay £0-£0.99, 60% would pay £1-£1.99, 10 would pay £2-£4 and 0% would pay over £4, This shows the majority would pay between £0-£1.99 for a school magazine.

I wanted to know how often a sixth form or college magazine should be published. From my research I found out 40% would like to see the magazine published every week, 20% every 2 weeks and 40% every month. From this I established that either every week or every month is the best time to publish a college magazine.

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Finally in my questionnaire I wanted to find out whether my target audience though a college magazine would be useful or not. From my research I found out that 60% think a college magazine would be useful and 40% think it wont be useful. From this I gathered that the majority would think a college magazine would be useful.

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From my research there was 6 males and 4 females that completed the questionnaire. Every student that completed the questionnaire was in year 12 and 2 people were 17 and 8 were 16.

Out of the 10 people I asked 6 people never read magazines and 4 people read magazines about 1-3 times a week. 7 of the students were willing to pay £1-£1.99, 2 would pay £0-£0.99 and one person would pay £2-£4.

I also asked how often would you like a magazine to be published, and 4 people said every week, 4 people said every month and 2 people said every 2 weeks.