TYPES OF RESEARCH Type of research Definition and types of data Advantages of method Disadvantages of method Examples of techniques

PRIMARY

Primary research is source you have found and is first hand research. Primary research can be done by doing interviews, surveys or questionnaires

• Find what information you are particularly look for

• Don’t have to rely on others finding out the information

• To be more accurate

• High cost in finding out information

• Time consuming • You need to

research more resources to find what your looking for.

• Interviews

• Questionnaires

• Focus Groups

SECONDARY

Secondary research is source which you find from information which has already been gathered. Secondary research involves you to research information which has already been gathered, produced or published.

• The information already exists so you don’t have to find it out

• Allows you to get access to information which you may not be able to get

• Saves time as you don’t have to look

• May be biased and supporting one side which you may not know about

• Information may be untrue

• You have less control of the data which was collected

• Websites

• Books

• Articles

QUALITATIVE

Qualitative research is used when we don’t know what to expect. This type of research is to make you search deeper into the subject you are exploring.

• Information is relevant at the time

• Uses subjective information

• Not limited to rigidly definable variables

• Time consuming

• Cost in research

• Reliability on source

• In depth interviews

• Focus groups

• Observation

TYPES OF RESEARCH Type of research and

sources Definition and types of data generated by this technique

Advantages of method Disadvantages of method Examples of techniques

QUANTITATIVE

Quantitative research is research gathered by asking people on their opinion so you can produce facts, also when getting peoples opinions, it is in large numbers. Research which is searched by amount.

• More independent, information is more reliable

• Allows researcher to measure and analyse data

• Used to test hypotheses because it is able to measure data with statistics

• Have to survey a large number

• Data may not be accurate or opinions from people may be broad

• Surveys

• Interviews

• Focus groups

DATA GATHERING AGENCY - BARB

‘The Broadcasters' Audience Research Board is the organisation that compiles audience measurement and television ratings in the United Kingdom. It is owned by the BBC, the ITV companies, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV which tracks the programmes they watch’ http://en.wikipedia.org/wiki/Broadcasters'_Audience_Research_Board

• Can see ratings for show

• Shows stats of show and how many viewers are watching

• Other channels can keep track and see other channel viewings

• Doesn’t show correct figures

• Some people do not have the box in the UK which does not show the full figures

• People who have these boxes record data which shows the channels how many people may be watching.

Ethnographic Ethnography is the study of people and their cultures. Ethnographic research involves observation of and interactions with the people

• In-depth research

• First hand and reliable research

• Can explore more into research

• Time consuming

• Invasion on privacy

• Interviews

• Observation

• Research

TYPES OF RESEARCH