REQUEST FOR QUOTATION ASB Photography/ Videography 2019

Asia School of Business 3rd May 2019

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Background: The Asia School of Business (ASB) is a new graduate business school established by Bank Negara Malaysia (BNM) in 2015, in collaboration with MIT

Sloan School of Business and based in Kuala Lumpur. ASB offers both degree and non-degree programs to serve regional and global needs for

business talent and leaders in the emerging world. The Asia School of Business is established under the ASB Management Sdn. Bhd., a company

incorporated in Malaysia and is a wholly owned subsidiary of Bank Negara Malaysia.

The School runs a 20-month MBA program leveraging on MIT Sloan pedagogy of Action Learning as the core of the ASB MBA curriculum, providing

students with experiential training and hands-on projects with a focus on Asia. The Action Learning projects are executed in collaboration with partner

corporations in the region. In this partner relationships, the corporations will engage ASB students in doing projects as part of the MBA curriculum.

ASB plans to pre-approve photography and videography contractors for various assignments. The intention is to procure non-exclusive photography

and/or videography services from qualified individuals or organizations for a variety of occasions. These include, but are not limited to: conferences,

meetings, ceremonies, dinners, speaking engagements, corporate and internal events etc.

More information on the Asia School of Business can be found at www.asb.edu.my.

Key Dates: • Request for Quotation 3rd May 2019

• Quotation Submission Dateline 13th May 2019

• Vendor Selection Decision 17th May 2019

• Project kick-off & delivery As per an agreed Delivery Schedule upon order

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Scope: Photographers and /or videographers may specialize in any single endeavor, or both areas.

The selected vendors will:

• Produce high-quality content that aligns with ASB’s visuals and overall brand.

o Photography services must be able to capture high-resolution (300 dpi) images of key attendees, exhibits, speakers, candid crowd

photography and group portraits. Services must also be able to edit and deliver high-resolution images in digital format.

o Videography services must be able to film portions of events, including capturing B-roll footage onsite. Subjects may include speeches,

presenters, award recipients, or testimonials. Services must also be able to edit and deliver both SD and HD footage in digital format.

• Understand the importance of being unobtrusive and professional at all times while on assignment.

• Collaborate directly with ASB staff to determine the needs of each individual event in a fast-paced environment that will often require last-minute

changes.

• Secure content creation release forms, model releases and obtain licenses or permits as needed.

• Have the capacity for a same-day 1-hour turnaround on photography for social media purposes, together with curated/selected images within

24 hours for high-res, high quality images.

• Have the capacity to capture, edit and deliver high-resolution digital content (videos) within seven days of the event, or according to the

production timeline agreed with client prior to executing the job

• Provide proof of adequate insurance coverage spanning all work-related activities undertaken in a given contract.

• Travel as needed for events across the Malaysia.

Quotation Specs • Provide brief background information, including your specialty in either photography or videography or both, on your company.

• Provide project management information e.g., notice requirements, timelines for delivering materials, etc.

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• Please provide a sample portfolio of previous work (minimum of 20 images and/or 1 sizzle reel) that represents a variety of events and shooting

conditions. Quotations without sample portfolios will not be considered.

• Please include 2 -3 references from prior or current clients.

• Quotation should not exceed 5 pages (excluding portfolio images.)

• Please provide a detailed and comprehensive list of rates and creative fees, including any applicable expenses for equipment rental and travel.

o Please include rates for same-day turnaround (on-site photography, video shooting and editing).

o Please include rates for individual services (per-job basis) which include half-day and 1-day photography, half-day and 1-day

videography, video editing, storyboarding and copywriting, according to different level of standard technical treatments. Rates may vary

according to special, specific or additional requests by client.

o Please provide a sample estimation of cost for the following services:

§ Costing for Project Catalyst (please see Appendix I)

i) Services required include storyboarding, video reference sharing, video shooting, lighting, technical equipment rental and

video editing (along with at least 3 rounds of feedback).

o Rates should assume transfer to ASB of full and unlimited usage rights for delivered content

Please take note of the following requirements and conditions pertaining to the supply of the abovementioned service/s:

Delivery Date and Time As per an agreed Production Timeline upon order

Currency of Quotation MYR

Value Added Tax on Price

Quotation

Must be inclusive of Sales and Service Tax (SST) and other applicable indirect taxes

Deadline for the

Submission of Quotation

Monday, 13th May 2019 at 10.00am (Malaysian Local Time)

Please email Quotation to marketing@asb.edu.my

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Period of Validity of

Quotes starting the

Submission Date

1 year

In exceptional circumstances, ASB may request the vendor to extend the validity

of the Quotation beyond what has been initially indicated in this RFQ. The Vendor

shall then confirm the extension in writing, without any modification whatsoever on the quotation.

Evaluation Criteria • Full compliance to project requirements

• Full acceptance of General Terms and Conditions

• Quotation/Cost Effectiveness

• Quality of content

• Turnaround Time

• Service Level

Award • ASB has the right to award in full or in part and the same project may be awarded to one or

more vendor

Conditions for Release of Payment Timely full delivery of videos/ photos without quality issues

RFP Clarifications: All queries and clarifications may be sought in writing to marketing@asb.edu.my. Privacy: This request for Quotation is a private document and as such should not be circulated beyond your organization.

Submission of Documents: Any document and queries submission shall be via email to marketing@asb.edu.my on or before the last date of submission.

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ASB may, in exceptional circumstances and at its sole discretion, extend the deadline for submission of quotations.

Project Terms and Conditions:

• The working language of the Asia School of Business is English. All responses to this RFQ will be in English.

• The Asia School of Business reserves the right, at its sole option, and for its convenience, to accept and/or reject any RFQ, in whole or in part,

for any or no reason.

• By issuing this RFQ, ASB does not imply or give any assurance whatsoever that any quote will be accepted.

• No contractual or other legal obligations arise on the part of ASB to any interested parties by this RFQ until such time as a final, written

agreement, if any, is subsequently entered into with the person.

• ASB reserves the right to negotiate with interested service provider, seek clarification from interested service provider regarding their responses

and invite modifications to the quotes submitted.

• ASB retains the right to withdraw or modify this RFQ at any time without notice and without obligation.

• ASB may waive compliance with the requirements of this RFQ and consider a response that does not meet all of the requirements of this RFQ.

• The interested service provider’s response, including fees and charges, shall constitute a binding offer capable of acceptance in whole or in part

by Asia School of Business and if selected will remain valid until such time as a final agreement is negotiated and executed.

• ASB may require interested vendors to send representatives to ASB’s offices for interviews and presentations.

• ASB reserves the right to discontinue negotiations with any interested vendor.

• All submissions become the property of the Asia School of Business, and will not be returned.

Neither Asia School of Business, its staff, representatives, nor any of its consultants or agents will be liable for any claims or damages resulting from

solicitation, collection, review or evaluation of quotes.

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Contact:

Anson Tung Asia School of Business

Sasana Kijang 2, Jalan Dato Onn

50480 Kuala Lumpur,

Phone: +60 14 704 8687

Email: anson.tung@asb.edu.my; marketing@asb.edu.my

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Appendix I

PROJECT: CATALYST - VIDEO BRIEF

Context ASB will hosts its first combined class Action Learning (AL) Symposium in 3 months, a culmination of the two MBA classes’ Spring project. The seniors will showcase prototypes from their final AL project on New Product Development, while the junior class of 2020 with be presenting the results of their Spring AL project from three markets in SEA – Malaysia, Vietnam and Myanmar. At the Symposium the audience will witness first-hand the rigor of ASB’s signature and see how it helps in the transformation of the students into market-ready change-makers for Asia and emerging markets. It is AL that makes us ‘the most innovative MBA program in the world.” However, AL alone does not produce the total transformation of the students. Other components of the MBA program such as the faculty, MIT Immersion, industry treks, IEC, CDO events, the Asian perspective, as well as it being a full-time residential program, play an equally important role. We hope to show this holistic unconventional ASB experience to everyone. Students from all over the world come to ASB all with a purpose to have their lives transformed. But they all have different stories on the transformation they seek and who they have become. We want to share their stories of ‘tangible transformation’ for everyone to have a better appreciation of the unconventional ASB experience in the development of outstanding talent. That same weekend, the senior class will be graduating. Therefore, we want to make this AL Symposium a memorable one for the students, faculty, staff, corporate partners who have been big supporters of ASB, family and friends as well as potentials (across various segments) we are reaching out to.

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Business & Brand Objective (This is where you provide the business objective and with specific KPIs that will be the measure of success) Our objectives at ASB is to: • Recruit the best students from all around the world and develop them to be Asia and the emerging world’s next business leaders. • Win over corporate partners and convince them to invest in building the talent pipeline for Asia and the emerging world. The communication objective is to: • To provide proof of how ASB 20-month full time MBA journey delivers on its promise that “we will change you, you will create change”. • To excite the audience so that they will be advocates of ASB.

Key Challenges (Barriers that are preventing us from achieving growth) • Credibility as we are still a young organization potential students and corporate partners alike have seen limited ‘proof of success’ unless they

have engaged before with ASB • Demonstrating the impact each component of the MBA curriculum be it Action Learning, immersion at MIT, the Faculty, industry treks in US and

elsewhere, IEC, CDO activities or Asian perspective have on students and partners

Audience 1. Potential students who are considering an MBA program.

• Geographic reach: Asia, emerging markets (Africa, South America), USA • Must have a minimum of two years of work experience • On average between 25 – 35 years old

2. Corporate organizations in Asia who are looking for great talent

• Medium to large size organizations and start-ups, that are industry leaders and may have a regional or global footprint. • Believe in the importance of a business education

3. Entrepreneurial Community 4. Government 5. Family & friends

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Describe the Fundamental Brand / Product Truth, Proof Points What makes our brand/product stand out and different from the other brands/products out there? • 20 month residential MBA program with the same curriculum taught at MIT Sloan • Immersive learning experiences:

i. Action learning, where students have the opportunity to put theory into practise on 5 projects, 5 companies and in up to 5 countries across Asia. 1/3 of the curriculum is focused on AL.

ii. US trek – 4 weeks of classes at MIT iii. Industry trek – exposure to organizations in US, China etc across a range of sectors

• Highly diverse class - 70% international, 40% female, experiences from 20+ industries

Video Format and Structure A short video ~ 3 minutes The video will be structured around the theme ‘we will change you, you will create change’. • This draws parallels to the analogy of ASB igniting transformation with the input of various catalyst over the period of the students’ 20 months

MBA journey and how a transformative and principled leader emerges at the end. We will explore the journey of 4 – 5 MBA students, from a pre-ASB, at ASB and the current moment. • The narration by the student will take us through a personal reflection from the start of their journey to the end (aspirations). • With the alumni, we will also explore the change they are making today in their roles. The video should cover the following: • Introduction of the ASB Experience • Students introducing their present self • We will change you – Tracing back to … [the moment of transformation] • Flashback to the beginning – who were they at the starting block 2016/2017? What were they thinking at that time? What was their motivation to

do the MBA? Why ASB? Why Asia? Their hopes at the beginning of the 20 months journey? • ‘AHA’ moment - Success today traced back to [which moment]? Did they have a realization moment they had become ‘different’ from the person

they were before? Is there any change that they never expected? Which ASB catalyst contributed to that? • You will create change – how has the MBA helped them to do well in their roles today? How are they creating change today? What is the

impact?

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Proposed students (our characters) Alumni – Class of 2018 • Sylvia – Air Asia sponsor student; lawyer who wanted to expand beyond her narrow scope at work; recently promoted with expanded role –

shows progression and expanded opportunities after the MBA • Eizzaz – the unconventional story of self-made entrepreneur deciding to get a formal education; now GM in a government linked organization • Matthew – from US, decided to stay on in Asia at the frontier of entrepreneurial opportunities; now with Grab Ventures in SG • Katherine – based in US, with McKinsey USA Class of 2019 • Gary – Taiwanese, from Canada; wants to be in Asia; opportunity at McKinsey Taiwan • Ricardo – taking the entrepreneurial route after graduation; see the immense opportunities in Asia and wants to stay in the region; most likely to

work in one of the most robust entrepreneurial markets, China.

Resources Sourced from ASB archives and student’s own collection • Photos • Video footages To develop • Video footages of reflections

What We Need From You • To collect the stories from students. • A storyboard to show how the different student stories can be stitched together. • To recommend treatment and how the content can be dramatized and to make it emotionally engaging. Must stand out as different from all

other ASB videos. See references. • Length of video – to advise if 3 mins is sufficient. It will be screened at the Symposium so it cannot be too long as we have a packed back to

back agenda of presentations and panel session. • Is there opportunity to do cut down versions of individual stories for social media? What would be the recommended length of video? • To provide a quotation for the project. Timelines 2,5 months from pitch till end of project

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Appendix II

SUPPLIER’S DECLARATION(S) & Acceptance of Terms & Conditions

We, the undersigned, hereby accept in full the ASB General Terms and Conditions as per listed in the RFP of the ASB Printer Collaterals 2019, and

hereby offer to supply printed material at the price as attached in conformity with the specification and requirements of ASB as per RFP. a) All the

information and statements made in this Quotation is true and we accept that any misrepresentation contained in it may lead to our disqualification:

Company rubber stamp (if applicable)

Name NRIC/Passport Designation Signature

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Appendix III

General Terms & Conditions

1. ACCEPTANCE OF ORDER

The Order may only be accepted by the Supplier timely delivery of the goods in accordance with the terms of this Purchase Order, as herein

specified. Acceptance of this Purchase Order shall effect a contract between the Parties under which the rights and obligations of the Parties

shall be governed solely by the terms and conditions of this Purchase Order, including these General Conditions. No additional or inconsistent

provisions proposed by the Supplier shall bind ASB unless agreed to in writing by a duly authorized official of ASB.

2. PAYMENT

2.1 ASB shall, on fulfillment of the Delivery Terms, unless otherwise provided in this Purchase Order, make payment within 45 days of receipt

of the Supplier's invoice for the goods and copies of the shipping documents specified in this Purchase Order.

2.2 Payment against the invoice referred to above will reflect any discount shown under the payment terms of this Purchase Order, provided

payment is made within the period required by such payment terms.

2.3 Unless authorized by ASB, the Supplier shall submit one invoice in respect of this Purchase Order, and such invoice must indicate the

Purchase Order's identification number.

2.4 The prices shown in this Purchase Order may not be increased except by express written agreement of ASB.

3. RISK OF LOSS

Risk of loss, damage to or destruction of the goods shall be governed in accordance with INCOTERMS 2010, unless otherwise agreed upon by

the Parties on the front side of this Purchase Order.

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4. EXPORT LICENCES Notwithstanding any INCOTERM 2010 used in this Purchase Order, the Supplier shall obtain any export licences required

for the goods.

5. FITNESS OF GOODS/PACKAGING The Supplier warrants that the goods, including packaging, conform to the specifications for the goods

ordered under this Purchase Order and are fit for the purposes for which such goods are ordinarily used and for purposes expressly made

known to the Supplier by ASB, and are free from defects in workmanship and materials. The Supplier also warrants that the goods are contained

or packaged adequately to protect the goods.

6. INSPECTION

6.1 ASB shall have a reasonable time after delivery of the goods to inspect them and to reject and refuse acceptance of goods not conforming

to this Purchase Order; payment for goods pursuant to this Purchase Order shall not be deemed an acceptance of the goods.

6.2 Inspection prior to shipment does not relieve the Supplier from any of its contractual obligations.

7. INTELLECTUAL PROPERTY INFRINGEMENT

The Supplier warrants that the use or supply by ASB of the goods sold under this Purchase Order does not infringe any patent, design, trade-

name or trade-mark. In addition, the Supplier shall, pursuant to this warranty, indemnify, defend and hold ASB harmless from any actions or

claims brought against ASB pertaining to the alleged infringement of a patent, design, trade-name or trade-mark arising in connection with the

goods sold under this Purchase Order.

8. RIGHTS OF ASB In case of failure by the Supplier to fulfil its obligations under the terms and conditions of this Purchase Order, including but

not limited to failure to obtain necessary export licences, or to make delivery of all or part of the goods by the agreed delivery date or dates, ASB

may, after giving the Supplier reasonable notice to perform and without prejudice to any other rights or remedies, exercise one or more of the

following rights:

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8.1 Procure all or part of the goods from other sources, in which event ASB may hold the Supplier responsible for any excess cost occasioned

thereby.

8.2 Refuse to accept delivery of all or part of the goods.

8.3 Cancel this Purchase Order without any liability for termination charges or any other liability of any kind of ASB.

9. LATE DELIVERY Without limiting any other rights or obligations of the parties hereunder, if the Supplier will be unable to deliver the goods by

the delivery date(s) stipulated in this Purchase Order, the Supplier shall (i) immediately consult with ASB to determine the most expeditious

means for delivering the goods and (ii) use an expedited means of delivery, at the Supplier's cost (unless the delay is due to Force Majeure), if

reasonably so requested by ASB.

10. ASSIGNMENT AND INSOLVENCY

10.1. The Supplier shall not, except after obtaining the written consent of ASB, assign, transfer, pledge or make other disposition of this Purchase

Order, or any part thereof, or any of the Supplier's rights or obligations under this Purchase Order.

10.2. Should the Supplier become insolvent or should control of the Supplier change by virtue of insolvency, ASB may, without prejudice to any

other rights or remedies, immediately terminate this Purchase Order by giving the Supplier written notice of termination

11. USE OF NAME OR EMBLEM The Supplier shall not use the name, emblem or official seal of ASB for any purpose.

12. PROHIBITION ON ADVERTISING The Supplier shall not advertise or otherwise make public that it is furnishing goods or services to ASB

without specific permission of ASB in each instance.

13. SETTLEMENT OF DISPUTES

13.1 Amicable Settlement. The Parties shall use their best efforts to settle amicably any dispute, controversy or claim arising out of, or relating

to this Purchase Order or the breach, termination or invalidity thereof. Where the Parties wish to seek such an amicable settlement through

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conciliation, the conciliation shall take place in accordance with the UNCITRAL Conciliation Rules then obtaining, or according to such

other procedure as may be agreed between the Parties.

13.2 Arbitration. Unless, any such dispute, controversy or claim between the Parties arising out of or relating to this Purchase Order or the

breach, termination or invalidity thereof is settled amicably under the preceding paragraph of this Section within sixty (60) days after receipt

by one Party of the other Party's request for such amicable settlement, such dispute, controversy or claim shall be referred by either Party

to arbitration in accordance with the UNCITRAL Arbitration Rules then obtaining, including its provisions on applicable law. The arbitral

tribunal shall

have no authority to award punitive damages. The Parties shall be bound by any arbitration award rendered as a result of such arbitration

as the final adjudication of any such controversy, claim or dispute.

14. AUTHORITY TO MODIFY: Pursuant to the Financial Regulations and Rules of ASB, only the ASB Authorized Official possess the authority to

agree on behalf of ASB to any modification of or change in this Agreement, to a waiver of any of its provisions or to any additional contractual

relationship of any kind with the Contractor. Accordingly, no modification or change in this Contract shall be valid and enforceable against ASB

unless provided by an amendment to this Agreement signed by the Contractor and jointly by the ASB Authorized Official.