REQUEST FOR PROPOSAL

March 24, 2009

ABOUT WEBER Three in one

Global presence

Subsidiary of IPG

PR News’ Large PR Agency of the Year in 2008

“Best of the Best” in IT by PRSourceCode’s annual Top Tech Communications Study in 2008.

Get to Know Your Team…

Lisa Pintchman Executive Vice President,

Technology, Cambridge Office

Gail Heimann Director of Global Consumer

Marketing, New York Office

Zayna Fayyad Co-President of Global Consumer

Practice, Chicago Office

Helen Koutsourades Senior Account Executive,

Cambridge Office

Tanya Elm Account Manager, Cambridge Office

Cassie Oliver Consumer Marketing Specialist,

New York Office

Insight into Luxury Consumer Market Media connections

Over 25 years of practice

Over 400 global specialists

Consumer technology is our specialty

Client experience

Previous Clients

HD DVD

H2go

Vonage

Microsoft

Electrolux

Target Market & Media Coverage Target audience:

Parents age 25-45 with young-teenage children

Fringe audiences: Men who have a gadget fetish Savvy travelers

Media contacts

Current Market Analysis

Strengths:

Weaknesses:

•High cost

•Unknown brand name

•Competitive market

Strengths:

•High-tech luxury product

•Secure network

•Highly specialized in digital frames

•Low threat of new entrants

Threats:

•Competitors

•Substitute products

•Unfavorable economic conditions

•High competitor brand recognition

Opportunities:

•Expansion of product line

•Increasing amounts of cell phones •Tech savvy target market

Goal: Increase Vizit Public & Brand Awareness Generate online presence through usage of social media

and personal web pages. Revamp Isabella Products website with a specific Vizit section

Create Facebook fan page

Create Twitter account updating/ uploading photos, and utilizing key words that target bloggers will follow (travel, family, gift, etc.)

Measurement Count online traffic Count fans on Facebook Count Twitter followers/compare to competitor’s followers/fans

Gain worldwide media coverage and generate online buzz Target consumer and trade magazines/newspaper journalists

with technology, photography, gift guide and family beats Wired

Tech News World

Mobile Magazine

Invention & Technology

InfoWorld

Discover Magazine

Family Circle

Parenting World

Parents

Conde Nast Traveler

Travel and Leisure

Target morning and afternoon news and talk shows on broadcast channels as well as MSNBC, CNN, CNBC, and Fox News in order to feature the product and interview the Isabella representative

Target technology, photography, family, gift guide and travel bloggers

Create blast e-mails targeted toward journalists with photography; technology, consumer, family, travel and gift guide beats

Include digital press kit

Measurement: Calculate percentage of targeted journalists that write stories

(use PRtrak)

Count viewers of broadcasted shows

Count hits on website of bloggers

Create public awareness of Vizit through public events Sponsor the AIDS Walk New York through donating a Vizit and

setting up picture booth (with free Vizit giveaway) prior to the walk

Hire famed photographer Nigel Barker to photograph people in Golden Gate Park in San Francisco, uploading the photographs onto a Vizit showing how to use the product to potential consumers, while uploading the photographs to an official event website

Create Vizit website with photographs, company/product information, purchasing procedures and links from all events connecting to the Isabella Products website

Measure: Count number of people who visit the booth and entered the

contest Measure web traffic on new photo page and Isabella website Follow media buzz through PRtrak

Budget Breakdown

Client Service Commitment

Main Contact: Tanya Elm Daily

Create media-hit reports Weekly

Submit bundled media reports Analysis of online presence Hold Friday morning

conference calls with account team for outreach/update on media coverage

Monthly Lunch meeting with account

executive (Helen) E-mail measurement analysis

report of media coverage

Case Study #1

Introduce an Innovative Consumer Electronic Product H2go Case Study

Case Study #2

Launch an Appliance in a Competitive Environment and Increase Brand Awareness Electrolux Case Study

Passion is Our Priority

Weber-Shandwick will go above and beyond

to not only meet your expectations, but to raise them.

What Makes Us Different

Social Intelligence

Global Network

Tech Expertise

Thank You!

Advocacy Starts Here