Reputation ManagerTake control of your online profile, reviews and social media

Your reputation matters

Reputation is the glue in your marketing programme

Taking control with Yell

Manage your reviews

Stand out on Google

Social media management

Content and distribution

Stand out on the UK’s number 1 directory site

Your dashboard means control 24/7

What’s included?

Ready to get started?

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Your reputation mattersBusiness has always been about connections, word of mouth recommendations and referrals.

In today’s digital world what people see about your business online will impact their buying decision to choose you. 91% of consumers take action as a result of reading positive reviews online1.

No matter what the size of your business, people are talking about you online – they are posting on Facebook and Twitter, leaving reviews on sites like Yell.com and Google, and they often expect a response.

Your reputation separates you from the competition, and it’s vital to be seen in the best possible light. However, keeping on top of multiple sites and managing this can be time consuming. The good news is this is exactly why we’ve created Reputation Manager.

56% of people who have read reviews expect the most recent review to have been posted within the last month2.

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Stores

Websites

Connect

Yell for Business App

Yell.com

SEO

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Videos

Display Advertising

Social Adverts

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FOUND CHOSEN

TRUSTED

Reputation is the glue in your marketing programmeAt Yell we believe there are three elements to your business being successful online

and Reputation Manager is at the heart of this

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Reputation Manager enables you to actively manage:

Reviews – request, respond and receive notifications across Yell.com, Google My Business, Facebook and more*

Social media – set up profiles, see what is being said about your company, create and schedule posts on your business social pages

Content & distribution – check and distribute your accurate business details** across hundreds of relevant sites and update them in seconds

Mobile – You can also use our Yell for Business app to help manage your online reputation on-the-go

Taking control with Yell

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*Up to thirteen sites available, please see dashboard for full listing**Your company’s name, address, telephone number, URL, strapline, headline, logo / images, opening hours and payment methods. Note: Not all publishers in our network can be shown in the scan.

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Manage your reviewsReviews are more important than ever, with 73% of consumers more likely to choose a business that has online reviews compared to a business that has none3.

A business that regularly generates and responds to reviews is far more likely to be trusted and chosen by prospective customers.

Take control of your business reviews with Reputation Manager:

Request a review – use our customisable email and SMS templates to request reviews from your customers*

Receive notifications – triggered alerts will ensure you never miss a new review about your business*

Respond – easily reply to reviews*

Boost your reputation – share your reviews on social media and by email*

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76% of customers believe it’s important that businesses respond to issues raised in reviews4.

*Review requests, notifications and response features are dependent on platform

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Stand out on GoogleGoogle loves fresh, unique, customer-generated content. So regularly added reviews from your customers helps boost your search engine ranking.

Businesses should have a high volume of quality, frequently added, positive reviews. And by using Reputation Manager you have direct access to the top 13 review sites and content that can be spread across over 40 listing publishers.*

Google takes into account content from your website, accurate business listings and online reviews as key factors that can improve your business’s ranking. In short, your average star rating affects your online visibility and reputation regardless of how well you perform in other areas of SEO.**

There’s a very neat little widget that can be customised using your dashboard, meaning your business’s reviews appear on your website. This is really important as the widget feeds directly into Google search results.**

*For full list of available sites and publishers please see the dashboard**If you have a Yell website we can set this all up for you (or supply you the code to share with your existing website provider).

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For some people if a business isn’t active on social media, quite simply it doesn’t exist.

But setting up a social presence can be complicated and time consuming, and staying on top of comments across multiple social channels can be a full time job.

Reputation Manager makes this easy by enabling you to:

Set up – create and connect your social profiles* so you can control them all from a central dashboard 24/7

Monitor – see what’s being said about your business across multiple sites at a glance

Post – save time by scheduling posts and publishing them across multiple channels, at the click of a button

Advice – we’ll give you guidance on how to make the most of your dashboard to grow your business using social media

Social media management

*If required, Social profiles include Facebook, Google+/Google My Business, Twitter, Instagram and LinkedIn

Facebook is the most used social media site, with a 74% share of the market5.

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Content and distributionEnabling your business to be found everywhere that matters.

There are numerous places to be found online and many companies don’t have the time or expertise to update them all.

Reputation Manager helps by:

Creating a business listing – key information such as contact details, opening hours, business description and photos help you stand out from the competition

Distributing – your accurate business details will be published across a wide range of relevant sites fast

Updating – if anything changes you can refresh and resubmit your details at the click of a button across our network

*Network diagram is for illustrative purposes only, which is subject to change. Publishers correct as at March 2018

ONLINE PRESS LOCA

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Only 15% of UK businesses have up-to-date and correct information listed online6.

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Stand out on the UK’s number 1 directory siteWhether you’re a paying Yell.com advertiser or not, we’ll enhance your Yell.com Profile Page unlocking extra reputation focused content.

This means potential customers are more likely to find, choose and trust your business, whilst ensuring your Yell.com listing is found more easily on Google.

You can enhance your Yell.com listing further with new reputation specific information such as testimonials, company history and team profiles.

An advertiser’s Profile Page will be viewed five times more when it is 100% completed8 and will receive up to four times more visits when you add reviews9.

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Your dashboard means control 24/7Whether you’re monitoring or replying to your reviews, updating your social channels, or distributing new business details, everything is managed from a single easy to use dashboard.

Your dashboard is fully customisable and available 24/7. This unique tool provides all you need to truly take control of your online reputation and get ahead of the competition.

We have chosen a default reporting layout to help get you started; however, you can decide which analytics are more important to you and create your own personalised view over time.

To keep in control whilst on the go why not download our Yell for Business app to ensure you get notifications of reviews in real time.

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What’s included?

FEATURE BENEFIT

Reputation & reviews

Review request tools Drive your online reputation by generating more Yell.com reviews, which can then be shared socially

New review notifications Be notified when you receive a new review

Managed in one place One centralised dashboard, making it easier to manage and share your reviews

Response posting Thank reviewers or resolve any issues quickly and officially as the business owner

A clever little website widget Collect and display reviews on your website, whilst supporting and strengthening your SEO

Review advice Access support on how to respond to and report reviews

Social media

Social Media page set up & dashboard linking Create your Facebook, Twitter, Google My Business pages (where needed) and link Instagram and LinkedIn pages

Social listening (e.g. Facebook, Twitter, Google My Business) See what’s being said about your business online across multiple sites through one login

Centralised posts & scheduling Save time by scheduling upcoming social media posts to your audience through one central dashboard

Content & distribution

Content distribution Get your accurate business details, content and images everywhere that matters (up to 500 maximum possible sites)

Enriched Yell.com Profile Page Unlocking more searchable content (e.g. testimonials, prices, team profiles) helping you to get found on search engines and get chosen over the competition on Yell.com

Dashboard updates Update your details any time, with the click of a button

Fast, clever technology Your accurate details can be pushed out across our network of 40 publishers within a week

Dashboard control 24/7

Reporting & analytics See where you’re listed and how many views you’re getting every month from your central dashboard

Online dashboard* available 24/7 Whether you want to socially post, respond, share reviews, or simply update your business details – you can do this any time that’s convenient to you

Yell for Business app

Stay in control on-the-go with our Yell for Business app* Update content easily, request and manage your reviews in real time

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*Some features from the online dashboard are not currently available on the app

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Download the Yell for Business appThe app helps you manage reviews, receive notifications and update your content quickly and easily.

Yell Limited, 3 Forbury Place, Forbury Road, Reading, Berkshire RG1 3YL. © Yell Limited 2018. All rights reserved. ‘hibu’, ‘Yellow Pages’, ‘Yell’ are trademarks of Yell Limited or its licensors. Other trademarks, service marks, logos, and domain names are the property of their respective owners. CS 04/18

1-4. Critical Research 2017

5. Statista, 2017 (measured in terms of numbers of hits to site)

6. Yext, March 2017

7. Alexa Internet Inc. Website rankings November 2017

8. Yell Internal Statistics, January - December 2016 (when compared to only basic profile page information)

9. Yell Internal Statistics, January - December 2016

Results are based on past research and are no guarantee of future behaviour.

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Ready to get started?To get your details everywhere that matters and take control of your online reputation today; call us on 0800 60 50 60, or visit business.yell.com.

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