Reputation Management Overview
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Transcript of Reputation Management Overview
Reputation Management Overview
WHAT IS
Online Reputation Management is an intensive process that
businesses follow to ensure that their online reputation is solid
and protected by:
“Building” a strong brand image
“Recovering” from a tarnished online image
“Maintaining” a long-term, consistent initiative
Website
Design
Mobile
Social Media
Effective Website Design Will Be A MUST
SEO Will Continue To Be #1 For Local Lead Gen
Mobile Marketing Will Become Even More Vital
Online Videos Will Take Over Web Content
Social Media Will Become The New Advertising
Email Marketing Will Continue To Advance
Proactive Reputation Management Will Be Crucial
THE FUTURE OF
Online
Video
Local SEO
Content
Online
Reputation
WHY IS A
85% of consumers claim
to read online customer reviews
for local businesses
79% of consumers trust online
reviews as much as personal
recommendations
71% of consumers say positive reviews increase their
trust of a business
Is Your Business
Suffering Due to a
Lack of Customers?
Feeling
Disconnected From
Local Consumers?
Having Trouble
Getting Your Phone
To Ring?
Need More Foot
Traffic Coming Into
Your Doors?
COMMON
Ineffective Marketing
Do traditional marketing
methods continue to drain your
budget even though they’re
ineffective?
Stiff Competition
Do you feel like your closest
competitors are taking your
fair share of the market?
Digital Technology
Are you struggling to grasp
and implement proven new-
age marketing strategies?
Lack of Time
Are you putting off Digital
Marketing because you feel that
you just don’t have the time?
4 MAJOR
OVERCOMING THE There are ways to…
Put your business directly in front of your target audience
Spend your marketing dollars where they COUNT and yield the best returns
Use the power of the internet to connect with more customers and prospects
72% Of Consumers Are
Already Connecting
With Brands Through
Their Various Digital
Marketing Channels
And Activities…Digital
BUILD, MANAGE, & MONITOR YOUR
The Secret Ingredient For SUCCESS
More Interaction & EngagementWeb users engage more with businesses
that have a great reputation than others
Being ProactiveBy identifying potential problems
early, you will minimize any
damage
Positive Brand AwarenessEstablishing your brand in a positive
light online will boost trust and
credibility for your business.
Continuous Growth & ProfitsA positive brand image is pertinent for
growth and sales from online consumers
More Leads & New CustomersA good reputation will provide the social proof
potential customers are looking for
Customer SatisfactionBeing more engaged with your
customers will help you figure out
exactly what they want and need
Higher Search RankingsPublishing great content and getting
consistent customer review help
search engine rankings
Build Strong PartnershipsOther businesses love to partner up with
companies that have a positive reputation
BENEFITS OF A
CONSEQUENCESOF A BAD REPUTATION
• Most people will not trust your business enough to do
business with you
• Your brand won’t receive the recognition it deserves
• Your competitors will get most of the attention and sales
from local consumers
AND NOW:
WHY IS THIS AN
They have social proof from satisfied customers
This will make potential customers more comfortable doing business with them
This will result in more calls or foot traffic, which will result in sales
WHAT DOES INVOLVE?
Building Positive Brand Awareness
Monitoring What is Being Said
Encourage Positive Reviews
Publishing Great Content
Protecting Your Brand
WHAT SHOULD YOU
Consistently Monitor, Manage, and Build Your Online Reputation
Create a solid online reputation management plan
Work closely with a professional who understands your goals and needs
Implement and launch your reputation
management initiatives!
SUCCESSSTEP 3STEP 2STEP 1
Perform A Thorough Reputation Audit
Claim All Of Your Local Online Profiles
Publish More Content On The Web
Get More Positive Customer Reviews
Provide Ongoing Maintenance and Support
HOW I CAN
W W W. R E GI S S OC I AL M E D I A. C OM
JUSTIN REGIS
Founder / Chief Business Development Officer
Specializing in Powerful Social Media Strategies
That Get Results!
3 2 3 - 9 9 7 - 9 8 4 4
Certified in
Social Media
Marketing
Since 2013
Certified in
Google Analytics
Since 2014
OUR
We have the knowledge, skills and tools to make sure your company’s image is stellar; making it the first choice amongst consumers looking to purchase your type of product or service.
Monitor and Modify
the way your brand is
perceived online
Determine and
Develop plan to
improve online
presence
Publish content and
encourage positive
reviews/testimonials
Monitor and Respond
to Reviews to
maintain positive
image
SEARCH ENGINE
MONITORING
REPUTATION
ASSESSMENT
REPUTATION
BUILDING
REVIEW SITE
MONITORING
OUR
We have the knowledge, skills and tools to make sure your company’s image is stellar; making it the first choice amongst consumers looking to purchase your type of product or service.
Monitor and Modify
the way your brand is
perceived online
Determine and
Develop plan to
improve online
presence
Publish content and
encourage positive
reviews/testimonials
Monitor and Respond
to Reviews to
maintain positive
image
SEARCH ENGINE
MONITORING
REPUTATION
ASSESSMENT
REPUTATION
BUILDING
REVIEW SITE
MONITORING
OUR
We have the knowledge, skills and tools to make sure your company’s image is stellar; making it the first choice amongst consumers looking to purchase your type of product or service.
OUR CUSTOMER
Roddi – Australian Recreational Center for the Aerial Arts
“We had no idea what a social media campaign was, let alone how to take advantage of our untapped community online. Justin and his team helped us book more classes online!”
Nathalie – Casa Natalia, a Boutique Hotel
“Our hotel depends on good online reviews and we needed a strategy to get more guests and increase our repeat bookings. Justin’s strategy has helped us improve our online reputation and search rankings.
READY TO GROW YOUR ONLINE PRESENCE?
Contact Us Today!
Thank You For Viewing
W W W. R E GI S S OC I AL M E D I A. C OM
F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t W W W . R E G I S S O C I AL M E D I A. C O M