Reputation Management Overview

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Transcript of Reputation Management Overview

Page 1: Reputation Management Overview

Reputation Management Overview

Page 2: Reputation Management Overview

WHAT IS

Online Reputation Management is an intensive process that

businesses follow to ensure that their online reputation is solid

and protected by:

“Building” a strong brand image

“Recovering” from a tarnished online image

“Maintaining” a long-term, consistent initiative

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Website

Design

Mobile

Social Media

Effective Website Design Will Be A MUST

SEO Will Continue To Be #1 For Local Lead Gen

Mobile Marketing Will Become Even More Vital

Online Videos Will Take Over Web Content

Social Media Will Become The New Advertising

Email Marketing Will Continue To Advance

Proactive Reputation Management Will Be Crucial

THE FUTURE OF

Online

Video

Email

Local SEO

Content

Online

Reputation

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WHY IS A

85% of consumers claim

to read online customer reviews

for local businesses

79% of consumers trust online

reviews as much as personal

recommendations

71% of consumers say positive reviews increase their

trust of a business

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Is Your Business

Suffering Due to a

Lack of Customers?

Feeling

Disconnected From

Local Consumers?

Having Trouble

Getting Your Phone

To Ring?

Need More Foot

Traffic Coming Into

Your Doors?

COMMON

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Ineffective Marketing

Do traditional marketing

methods continue to drain your

budget even though they’re

ineffective?

Stiff Competition

Do you feel like your closest

competitors are taking your

fair share of the market?

Digital Technology

Are you struggling to grasp

and implement proven new-

age marketing strategies?

Lack of Time

Are you putting off Digital

Marketing because you feel that

you just don’t have the time?

4 MAJOR

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OVERCOMING THE There are ways to…

Put your business directly in front of your target audience

Spend your marketing dollars where they COUNT and yield the best returns

Use the power of the internet to connect with more customers and prospects

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72% Of Consumers Are

Already Connecting

With Brands Through

Their Various Digital

Marketing Channels

And Activities…Digital

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BUILD, MANAGE, & MONITOR YOUR

The Secret Ingredient For SUCCESS

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More Interaction & EngagementWeb users engage more with businesses

that have a great reputation than others

Being ProactiveBy identifying potential problems

early, you will minimize any

damage

Positive Brand AwarenessEstablishing your brand in a positive

light online will boost trust and

credibility for your business.

Continuous Growth & ProfitsA positive brand image is pertinent for

growth and sales from online consumers

More Leads & New CustomersA good reputation will provide the social proof

potential customers are looking for

Customer SatisfactionBeing more engaged with your

customers will help you figure out

exactly what they want and need

Higher Search RankingsPublishing great content and getting

consistent customer review help

search engine rankings

Build Strong PartnershipsOther businesses love to partner up with

companies that have a positive reputation

BENEFITS OF A

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CONSEQUENCESOF A BAD REPUTATION

• Most people will not trust your business enough to do

business with you

• Your brand won’t receive the recognition it deserves

• Your competitors will get most of the attention and sales

from local consumers

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AND NOW:

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WHY IS THIS AN

They have social proof from satisfied customers

This will make potential customers more comfortable doing business with them

This will result in more calls or foot traffic, which will result in sales

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WHAT DOES INVOLVE?

Building Positive Brand Awareness

Monitoring What is Being Said

Encourage Positive Reviews

Publishing Great Content

Protecting Your Brand

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WHAT SHOULD YOU

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Consistently Monitor, Manage, and Build Your Online Reputation

Create a solid online reputation management plan

Work closely with a professional who understands your goals and needs

Implement and launch your reputation

management initiatives!

SUCCESSSTEP 3STEP 2STEP 1

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Perform A Thorough Reputation Audit

Claim All Of Your Local Online Profiles

Publish More Content On The Web

Get More Positive Customer Reviews

Provide Ongoing Maintenance and Support

HOW I CAN

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W W W. R E GI S S OC I AL M E D I A. C OM

JUSTIN REGIS

Founder / Chief Business Development Officer

Specializing in Powerful Social Media Strategies

That Get Results!

3 2 3 - 9 9 7 - 9 8 4 4

Certified in

Social Media

Marketing

Since 2013

Certified in

Google Analytics

Since 2014

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OUR

We have the knowledge, skills and tools to make sure your company’s image is stellar; making it the first choice amongst consumers looking to purchase your type of product or service.

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Monitor and Modify

the way your brand is

perceived online

Determine and

Develop plan to

improve online

presence

Publish content and

encourage positive

reviews/testimonials

Monitor and Respond

to Reviews to

maintain positive

image

SEARCH ENGINE

MONITORING

REPUTATION

ASSESSMENT

REPUTATION

BUILDING

REVIEW SITE

MONITORING

OUR

We have the knowledge, skills and tools to make sure your company’s image is stellar; making it the first choice amongst consumers looking to purchase your type of product or service.

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Monitor and Modify

the way your brand is

perceived online

Determine and

Develop plan to

improve online

presence

Publish content and

encourage positive

reviews/testimonials

Monitor and Respond

to Reviews to

maintain positive

image

SEARCH ENGINE

MONITORING

REPUTATION

ASSESSMENT

REPUTATION

BUILDING

REVIEW SITE

MONITORING

OUR

We have the knowledge, skills and tools to make sure your company’s image is stellar; making it the first choice amongst consumers looking to purchase your type of product or service.

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OUR CUSTOMER

Roddi – Australian Recreational Center for the Aerial Arts

“We had no idea what a social media campaign was, let alone how to take advantage of our untapped community online. Justin and his team helped us book more classes online!”

Nathalie – Casa Natalia, a Boutique Hotel

“Our hotel depends on good online reviews and we needed a strategy to get more guests and increase our repeat bookings. Justin’s strategy has helped us improve our online reputation and search rankings.

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READY TO GROW YOUR ONLINE PRESENCE?

Contact Us Today!

Thank You For Viewing

W W W. R E GI S S OC I AL M E D I A. C OM

F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t W W W . R E G I S S O C I AL M E D I A. C O M