Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
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Transcript of Reputation Management: Monitoring Your Brand Online, Pubcon Vegas 2010
Reputation Management:Google Forcing Your Hand
Pubcon Vegas 2010
Rhea DrysdaleCOO, Outspoken Media
“Reputation management
doesn’t matter!”
Until it happens to you…
Is risk management a priority for your business?
Have brand threats and weaknesses been identified?
Is there a risk management system in place?
What are new risks that could be on the horizon?
UNIVERSAL SEARCH2007
Create and optimize…
• Sticky, good news• Product feeds• Blogs• Images• Videos• Press releases• Books
REAL TIME SEARCH2009
Invest in…
• Twitter• Facebook• MySpace• News coverage• Blogs
Create your social media plan:http://outspokenmedia.com/lfkd
GOOGLE INSTANT2010
Check Google’s Suggested Search API…
http://google.com/complete/search?output=toolbar&q=
e.g.
http://google.com/complete/search?output=toolbar&q=pricechopper
Audit your online reputation…
• Review analytics (keywords & referral traffic)
• Do you have content to match searches?• Are you investing in customer service?• Are you investing in marketing?• Are you investing in PR?
MORE RESULTS2010
Build links to your content…
• Strong internal link structure• Back link development to relevant
pages
GOOGLE PLACE SEARCHOctober 2010
Solicit positive reviews…
Yellowpages.com
Yelp.com
CitySearch.com
TripAdvisor.com
OpenTable.com
InsiderPages.com
SuperPages.com
DexKnows.com
JudysBook.com
Google Reviews
Own site w/hreview
Reviews Patent Application
Google developing reputation score for reviewers, similar to real-time search evaluation and Yelp’s Review Filter
Source: SEO by the Sea, Bill Slawskihttp://www.seobythesea.com/?p=4550
THANK YOU
Contact me:[email protected]
Get the guide:OutspokenMedia.com/guides/orm-guide/
Follow us:@rhea | @outspokenmedia