Suntech Online Services Marketing Strategy & Online Reputation Management

Are you aware of the online conversations about your brand and its effects? What about your ex-employees? Are you aware of what your customers are saying about you? What about your competitors? Do you know how people view your organization

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Today conducting research about others online is common. If you are looking for a job, product review or using social networking sites, other people may be actively searching for information on you.

For example, over 40% of customer's buy only after looking at product recommendations they find online. Searchable content includes:

Facebook, MySpace and Twitter updates

Video and photo sharing

Blog entries

Professional social networking sites (e.g. Linked In)

Private information that is now online (where you live, your income, political affiliations, etc.)

What's Online that can hurt your Brand?

Just remember information travels quickly across the internet.

Voice and Opinion websites like mouthshut.com & consumercomplaints.in have plethora of feedback to be monitored.

Online Reputation Management is the process of measuring, monitoring and shaping conversations about your brand, on the Internet. In simple terms, it involves : Listening to the online conversation around your brand. Understanding what is being said about it and why they are saying it. Interacting with your consumers to mitigate any damage to your brand that

could potentially arise.

Online Reputation Management

How message spreads online

Starbucks Coffee – Ideas Invitation

Starbucks doing it right. Starbucks gave their consumers a voice. Resulting in over 50,000 product ideas

As a result Starbucks has : • 20,260,044 Facebook fans • Promoted 80000 times • Posted 16510 daily comments Starbucks has • Implemented 75653 ideas

Dell Computers -Community

Dell took a step ahead and created a

community which allowed customers to post ideas & feedback online and this helped

Dell analyzing sentiments and gauge

new ideas

As a result Dell Community has : • Contributed 14,150 ideas • Promoted 722,067 times • Posted 89,536 comments Dell has • Implemented 416 ideas

How can we help?

Suntech Online is the firm which specializes in Online Marketing Strategy and Reputation Management. We adopt a hands-on approach and work with the leadership teams of our clients and derive value in seeing assignments through end-to-end implementation.

Protect your personal information

We find and remove your company data from sites that sell it.

Define your image with positive conversations

We help you promote a truthful online image that you control.

Defend your reputation by prompt paging on any negative comment

We defend you against attacks, rumours and distortions online.

Monitor your companies image & conversations pertaining to in on social media & other channels.

We provide on-going, deep Internet monitoring.

A Print or TV media advertisement is an expensive & one time activity with limited visibility, where as Online Reputation is evergreen, always searchable and affordable.

Our Methodology

Pre analysis

• Analyze Current Reputation of the Brand / Product

• Current conversations and Feedbacks

• Detail out keywords\ phrases used for your Bran\ Products

• Timelines & Resource requirement estimation

Online Reputation Planning

• Break out Action Elements from Strategy

• Marketing & Communication budget

• Suntech, online social media, advertising, voice of customer, customer engagement

• Finalizing Business Goals

• Removal of Negative comments on Search Engines

Brand Management

• Execute agreed strategy through continuous engagement

• Work with internal functions – Sales, Legal, Corporate communications as required

• Drive 3rd party agencies like research, creative, and social media

• Operate as ‘Online Reputation Management team’

Based of the key mentions collated Suntech team

works on calculating:

Reputation Score

Conversation Value

Data Segmentation

Current online sentiment

Total monetary value of your brand online.

In most cases, a number of pre-defined reports are

required by our clients, Suntech online Team will

produce full reports based on any combination of the

variables available. As these can be used by senior

executives or the team for a quick review of the

brand's situation - or any other specific area of

interest. There is no limit to the number of saved

reports which YOU can have.

What's your Online - Reputation Score

Tracking the success of marketing, communication or brand campaigns both in terms of volume of

conversation and the overall effect on reputation.

Track the success of your brand's reputation over a period of time.

We help you to understand the relationship between volume of conversation and your brand's

reputation.

Our Reports allow you to compare the success of various campaigns & increasing awareness along

with improving the brand's perception.

Data Segmentation & Classification

Details Such as

All interaction is recorded for future use to ensure a thorough history of a specific author is available and

understood.

Authors information This includes the actual information and written context of the mention (including title)

Tracking Your Brand’s Online Conversations

Our Engagement Model

• Advisory : Consultation based , normally for specific issues/situations

– For example, a customer has put negatives comments on one of the forums -

how should we react?

– A set of 2 to 3 discussion sessions followed by submission of recommendations

– Third party agencies are not involved in such engagements.

• Project : Focused on creating a Online Reputation Strategy & Plan

– In-depth engagement with a specific time frame

– Engage with multiple functions like Customer services and Corporate communications

– Work with 3rd party agencies like mouthshut.com, social media websites, market research as required

• Online Reputation Management Service: Create & Execute Strategy

– Continuous engagement with internal functions and 3rd party agencies

Our Delivering Value • Cornerstones of delivering value

– Hands on, ‘roll up sleeves’ approach

– Utilize our multi-functional, multi-industry experience

– Pragmatic, ‘real world’ thinking

– Take accountability for recommendations and actions

• Alliance partners for specific needs as required

– Internet Marketing

– Data Analytics

• Sales information, conversations management

• Loyalty programs

In Summary In order to get better Online Reputation, Suntech Online Services ensures that your feedback is: • Is clean & rational accessible to customers

• Deliver results of positive feedback that are relevant to your brand/product keywords.

• Topically relevant & Highly credible.

Thank You Send Inquiry: info@suntechdataservices.com

Our Address: 704, B-08, GD- ITL Tower, Netaji Subhash Place, Pitampura, N.Delhi-34.

Phs:+91-11-47532862, +91-11-47532853