Carla Formosa 12019421

Reputation Management Assignment

Air Malta: Practice Portfolio – 2,073 words 1. Blog Post (750 words)

     

   

   

       

                                                 

Carla Formosa 12019421

                                   

   

         

   

 

Carla Formosa 12019421

2. Tweets (125 words)

   

   

   

 

Carla Formosa 12019421

3. Company Memo (406 words) To: Colleagues From: Carla Formosa, Air Malta’s PR Manager Date: 28th March, 2014 Subject: Fundraising event for Europa Donna Malta Dear Colleagues, On Monday the 17th of April, Air Malta shall be working together with the European Breast Cancer Coalition, otherwise known as Europa Donna Malta, to organize a fun day of charity fundraising on three of our flights. During the past month, ‘No make up selfies’ have been circulating social media sites worldwide to raise money and awareness for Breast Cancer Research. Trough thousands of people participating around the United Kingdom, the British Cancer Research UK have successfully managed to raise over 2 million pounds within 48hours. Seeing as many Maltese have started to follow and support the trend, Mr Louis Giordimaina, our Designate Chief Executive Officer, and myself, have decided that Air Malta should also be part of such a good cause. Therefore the Air Malta board has agreed for three daytime flights on the 17th of April to be transformed into fun, and active fundraising events. The main idea for the day will be surrounding the idea of the “no makeup selfies”. Thus, we would like all of your support to break away from the stereotypical image of airline crew, by going bare faced for the whole days event. Flights KM 0103, KM 0106 and KM 0201 will be transformed into charity concert flights during the times when inflight meals will be served. Ira Losco, who has participated in the no makeup selfie has offered to perform on all three flights to help raise money and awareness for the cause. Our aim is to also get passengers involved too. Therefore we shall be supplying makeup removal face wipes to anyone wishing to participate and donate. Emma Tranter, has also volunteered to act as our photographer for the flights. All photos she takes, will then be available to order from her website, where proceeds will also be donated to Europa Donna Malta. This will be similar to our very successful Love Plane that toured passengers around Sicily and back to Malta. However, in this case they will be normal flights connecting to Rome and back. We hope that it will be an enjoyable event for all crew and passengers, and all for a good cause. You shall all be contacted with a follow up email in due course. However, if you have any questions until then, feel free to contact me. Kind regards, Carla Formosa Air Malta PR Manager

Carla Formosa 12019421

4. Press Release (532 words) FOR IMMEDIATE RELEASE  

Contact: Carla Formosa Tel: +356 21484627 Mob: +356 99292410 Email: carlaformosa@airmalta.pr.com Date: 05/03/14

THE MFCC AMITEX HOLIDAY SHOW IN PARTNERSHIP WITH AIR MALTA

Air Malta is partnering with The MFCC AMITEX Holiday Show 2014 to offer exclusive travel packages, prizes and discounts.

The MFCC AMITEX Holiday Show in partnership with Air Malta, will this year be held between the Thursday the 3rd of April to Sunday the 6th of April at the Malta Fairs and Conference Centre. Everyone at Air Malta would like to take this opportunity to invite you along to the travel fair that has over the years become one of Malta’s top opportunities to learn and take advantage of holiday packages. Air Malta, along with many other exhibitors, will use this occasion to launch our new proposed holiday destinations and packages for the next year. However, the packages Air Malta shall be offering will be specifically designed to your needs, allowing us to balance the holiday activities specifically for you and your party. AMITEX is well-known for is ‘hassle free’ and ‘convenient’ booking atmosphere, which we couldn’t think of a better way for our costumers to book a fun, packed holiday through us. Our CEO Louis Giordimaina, will be opening the event with a speech at 7pm on the 3rd of April, supporting the history of the Maltese travel trade and the importance of an event such as this. Air Malta will also be donating prize tickets for the lottery games, which will be played by visitors to the event throughout the weekend. These include Air Malta flight tickets to destinations serviced by a scheduled flight, and an 8 day motor van holiday worth over €2,300 for four people. Air Malta will be awarding the Grand Prize winners with free flights to and from a city in the North of Italy. Along with flight prizes, Air Malta shall be offering a 20% off passengers flying to Malta for the AMITEX Show on scheduled flights. The event will also display tourism through a carrier perspective with the help of The Institute of Tourism Studies (ITS). Visitors and prospective students who wish to enroll at the institute will be informed about what the institute is all about through displays and presentations.

Carla Formosa 12019421

AMITEX will also be setting up a fully stocked bar with a delicious selection of freshly prepared treats ranging from arancini, pizza and pastizzi to French and Danish pastries and cakes. The fair will be open on Thursday and Friday between 6.30pm and 10.30pm, Saturday from 6.30pm to 11pm, and on Sunday from 2.30pm to 9.30pm. Entrance fee is set at only €2, with free parking throughout the whole event. Other exhibitors at the event include: Air Berlin, Etihad, Brittania Travel, Hamilton Travel, Rocs Travel, SMS Mondial, Joe Micallef Travel, Enrico Travel, Executive Travel, Amigos, Aviation 360, Bodies N Motion, ITS, Flyaway Tours, Carpisa, Royal Travel, Pawlu Testa Travel, Malta School of Flying, Global Capital, Europa Tours, Euro Tours, YTC, Stellina Lifestyle Changes, Cruise Travel, who will all be offering exclusive information and offers. wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww For more information please feel free to contact Carla Formosa at the PR department of Air Malta as carlaformosa@airmalta.pr.com.

Carla Formosa 12019421

5. Letter sent as an email to staff. Written for the CEO. (260 words)

Air Malta plc Level 2, Skyparks Business Centre Malta International Airport Luqa, Malta. LQA 4000 Tel: +356 22999000 Date: 21/03/14

Dear colleagues, I would like to take this opportunity to formally apologise for the distress myself and my team have caused you regarding excess overtime and refused leave.

I would like you all to know that the industrial dispute that was lodged by The Union of Cabin Crew on the 18th of March 2014 to the Air Malta management, have now all been resolved, lifting all directives issued by the union to its members.

We understand, that in order to sustain a healthy company, we at Air Malta must work together and fully support each other’s needs. We would like to thank you for committing yourselves to your duties and understanding the need to be flexible with rosters. However, we would like to assure you that we fully comprehend the need for scheduled days off and pre-organised leave to insure safety on board flights will never be jeopardised.

Air Malta, together with the guidance of the U.C.C., shall be implementing a new leave and working hours policy, allowing cabin crew to be granted ad hoc leave if the necessary replacement crew is available. We hope to implement these new policies by the start of next month. Until then, we would like to apologise again to anyone that was affected with this issue. We shall aim to stick to our company policies which support the necessity of working in an environment that is enjoyable and productive. Kind regards,

Mr Louis Giordimaina CEO Air Malta