1. @JKROHRS@EXACTTARGET

2. Ive embraced social mediaNow, how do I manage it within my university environment? 3. SurvivorOutliveoutlastout- survive. 4. The 3 Ps Policy Protocol Participation 5. PolicyHave a posting policy to guideyour users and set expectationsfor your community 6. ProtocolEstablish a protocol for others atyour institution so that there isconsistency in the experienceusers will have throughout yoursocial communities 7. ParticipationSocial media is most successfulwhen many people participateand many voices andperspectives are heard.Encourage growth and diversity. 8. Dealing with difficult friends Maintain your civility Deal with these individuals outside the socialcommunity whenever possible Use the posting policy as a reminder toeveryone that appropriate and civil behavioris expected Understand that you will occasionally have toremove a comment or block a poster ALWAYS contact them and provide thereason for doing so 9. Dealing with difficult politicsIts hard to manage up. 10. Communicating during a crisis No time for philosophical discussion. 11. Sounds of a crisis on Twitter 12. Things have to changenow. The audience wont wait for pre-socialmedia decision making practices any more Protocols need to be revised to includesocial media as a critical communicationtool Practice, drill, draft, prepareforeverything 13. Embrace the changesYour audiences already have.