REPUTATION MANAGEMENTACTION PLANDON CESAR HOTEL

Porto Vecchio (Corsica)

FOLLIN-ARBELET Valentine

GODARD Marie

MBA2A

DON CESAR HOTEL

Independent 5-star hotel Has just opened: April 2012

Current reputation? Official website: clear and simple, diaporama

of nice pictures, map localization… Easy to find: good visibility on search engines 2 available languages: French & English (5

for booking) Direct booking program on the website Visibility on Facebook, Twitter, TripAdvisor Visibility on various agregators and OTAs:

hoteliercorse, Booking.com, hotelscorse.com…

HOW TO OPTIMIZE ONLINE REPUTATION?

OUR ACTION PLAN

1st STEP: IMPROVE THE WEBSITE

Virtual visit: more interactivity

Links to other platforms: Mobile App, blog…

Possibility to download online brochure

IMPROVE THE CONTENT

- More pictures (e.g. restaurant)

- Create a slogan

2nd STEP: DEVELOP NEW PLATFORMS

Mobile App: possibility to consult number of loyalty points, book…

Tablet Blog (number of visits=visible) Youtube: create videos about hotel offers/services

and surroundings

3rd STEP: IMPROVE YOUR VISIBILITY ON SOCIAL MEDIA &

SEARCH ENGINES

For instance « Hotel Porto Vecchio » on Google

Create account on Instagram, Youtube, Pinterest, Tumbler, Foursquare…

Be more active on existing media: 1 post/tweet per week or every 2 week on Facebook/Twitter

4th STEP: ENGAGE THE CUSTOMER

ACTIONS- Possibility to put

comments directly on the website

- Best comments from social media appear

- Online game to win a dinner at the restaurant during the stay

OBJECTIVE- Create communities- Create interdialogue

between customers- Share of comments

& ratings

5th STEP: DIFFERENTIATION

Conciergerie services online (weather, events, restaurants, sightseeings…)

Online calendar with special events (dinners, fitness center/swimming pool courses, yoga…)

THANK YOU FOR YOUR ATTENTION!