Reputation in the Digital Age
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Transcript of Reputation in the Digital Age
REPUTATION IN THE DIGITAL AGEONLINE & OFFLINE CONSIDERATIONS
@jessflynn
Source: DOMO
“WHAT IF ANDY WARHOL HAD IT WRONG, AND INSTEAD OF BEING FAMOUS FOR 15 MINUTES,
WE’RE ONLY ANONYMOUS FOR THAT LONG”- Juan Enriquez
Source: Biography
OUR DIGITAL TATTOO
Source: TEDxVienna
DIGITAL IMMORTALITY
WHAT IS THE STORY
THAT YOU ARE SHARING?
10
WHAT SELF ARE YOU SHARING?
WARNING: OVERUSE
YOUR AUTHENTIC SELF
• What do you believe? • What do you stand for? • What are your values / non-negotiables? • What are your strengths? • What are your weaknesses?*
(*the ones you’re willing to own up to)
15
WHAT WILL YOUGO TO BATTLE FOR?
EVERYONE
“YOUR BRAND IS WHAT OTHER PEOPLE SAY ABOUT YOU WHEN YOU’RE NOT IN THE ROOM”
- Jeff Bezos
Source: Biography Source: Huffington Post
YOUR BUSINESS CARD
Source: MassiveAlliance
YOUR BUSINESS CARD
WHAT DO YOU DO?
WHY DO YOU DO IT?
“PEOPLE DON’T BUY WHAT YOU DO; THEY BUY WHY YOU DO IT”
- Simon Sinek
…to create and share
stories that matter.
RED SKY’S ‘WHY’
…to be a seed sower for
connections and ideas.
MY ‘WHY’
Re-shares content from brands, peers, organizations, employers, colleagues, or influencers.
AMPLIFIER
Seeks and responds to questions and queries - strives to be a resource and solution provider.
RESPONDER
Starts conversations with connections, other influencers or peers.
CONVERSATIONALIST
Seeks out information and sources, picks out the best stuff, summarizes it and shares it.
CURATOR
Creates, builds, makes and publishes content to be shared.
CREATOR
“TODAY, POWER IS GAINED BY SHARING KNOWLEDGE, NOT HOARDING IT.”
- Dharmesh Shah
SHARE WITH PURPOSE
A MEDIUM IS NOT A SUBSTITUTE FOR A MESSAGE
BEWARE THE ECHO CHAMBER
CAUTIONS
• Assume our online activity is anonymous • Believe social networks are an extension
of conversations • Copy and paste without references • Undervalue (& underestimate) our
personal data
Source: ZDNet
KNOW YOUR SETTINGS
BE AWARE OF WHAT YOU SHARE
Caution: Do. Not. Lie.
Caution: Unprofessional Behavior
OUR BRAND IS OUR PEOPLE
CREATIVITY
EMPATHY
EMOTION
JUDGMENT
IDEAS & IMPACT
WHAT WE’RE LOOKING FOR
ONLINE BRAND OPPORTUNITIES
• Google yourself regularly. Seriously. • Reserve your name on all social channels
• Check Knowem • Be consistent in your profiles
• Name, *photo, key words, headline, bio • Have a professional photo on professional sites • Set up automatic notifications for tags,
comments, shares, etc. on any of your profiles. • Share with purpose
YOUR BIO = YOUR STORY
Tip #2: SummaryYOUR BIO = YOUR EXPERTISE
49
3
An ideal summary captures your career experiences, then speaks to your current role concisely and meaningfully.
ASK FOR IT, OWN IT, SHARE IT
CHANNELS TO CONSIDER
CHANNELS TO CONSIDER
SHARE WITH THOUGHT
SHARE WITH PURPOSE
#SELFIE
BEWARE OF S.O.S.
#SELFLESS
WHY NOT
“Is your digital life reflective of your best self, your authentic self?”
WHAT ARE YOU LEAVING BEHIND?
WHAT ARE YOU DOING WITH THE POWER IN YOUR HANDS?