Repurposing SlideShare
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Transcript of Repurposing SlideShare
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SlideShare
by:@Empoweredpres
Repurposingyour content on
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content, day in, and day out. You just have to work on getting the content you already have... in the hands of more people.”
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Derek Halpern, Social Triggers
2 hours ago
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...
“You don’t have to create
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There is an abundance of information and content that gets published everyday.
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Today, there are 700 million* websites, *May 2013, estimated
2010 2011 2012 2013
200M
400M
600M
800M
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260 million* blogs and...*April 2013, estimated active blogs
500,000
1M
50M
100M
Blogster Weebly Livejournal Wordpress Tumblr
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an infinite number of ebooks to soon surpass printed books.
BusinessInsider.com
20081996 2013
printed booksebooks
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Not to mentionvarious other types of content such as...
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Newspapers Magazines Resumes Business Plans Plans Brochures Statistic Reports Live
tions Print Collateral Books White Pages SocialalCase Study Video Events Travel Tips Holiday
Promotions Speeches Newspapers Magazines Re E Ebook Business Plans Brochures Statistics ReportsLive Presentations Print Collateral Books White
Pages Whitepapers Songs Video Events TravelTips Holiday Promotions Speeches Newspapers
Magazines Resumes Business Plans BrochuresStatistic Op-Ed Live Presentations Print Collateral
White Pages Social Media Songs Video EventsSurveys Holiday Promotions Speeches News
Newspapers Magazines Resumes Business Plans BrochuresStatistic Blog Posts Live Presentations Print CollateralTravel Tips Holiday Promotions Speeches News
Presentations
Social Media
Speeches
Business Plans
Surveys
Statistics
Holiday Promotions
Print CollateralEvents
Video
Business Plans
Books
Magazines
NewspapersBrochures
Resumes
Case Study
Blog Posts
Ebook
Whitepapers
Reports
Op-Ed
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How can you repurpose your existing contentto drive more traffic to your website,
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increase influence,
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and make more
sales?l
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People tend to upload already-existing articles, whitepapers or text-heavy PDFs,
but that is not using SlideShare to its best ability.
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Uploading amazing visually engaging contentwill garner you mass amounts of attention like these:
3,155,417 views
1,714,483 views
1,784,718 views
859,821 views 701,715 views
2,655,768 views
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Although you might have the content and ideas in place,
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you need to take the time to re-craftit for SlideShare consumption.
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By putting a little effort into custom publishing for SlideShare, your results will be much greater.
33,412 views 80,204 views
48,061 views 56,243 views
52,543 views
58,796 views
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repurposecontent using
Here are 6 steps on how to...
SlideShare
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Search
#1 Develop a theme
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Are you sticking to the original theme?
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or creating your own?
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E-mail repurposed to presentation to educate people about the tax debate.
example:
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#2 Breakdown the contentSearch
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Whether it be a video, blog etc...
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quotes, or statistics
take out any keypoints,
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Commencement speech repurposed to presentation increased viewership by 6000%!
example:
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Search
#3 Find the perfect visuals
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You will increase retention and impact with powerful visualization.
Email Like Save Embed‹›
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Featured
SMOKE-The Convenient Truth 650K views 4,321 views 7,066 views
Smoking Habit. Physiopathology... The Impact of Advertising on Cig...
4,321 viewsSmoking Habit. Physiopathology... Help for Smokers and Tobacco Us...
938 viewsHazards Of Smoking5,521 views
It is a much better SlideShare experienceand you will see the results.
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Email Like Save Embed‹›
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Search
#4 Determine the structure
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Will you be linking it
back to more in-depth
content?
Email Like Save Embed‹›
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Or breaking the content into series on SlideShare?
How to Survive the Shark Tank - Part 1 23,214 views
How to Survive the Shark Tank - Part 24,336 views
2 MILLION VIEWS LATER...19,545 views
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Book repurposed to presentation to sell more books and promote speaking engagements.
`
example:
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Search
#5 Don’t Forget a CTA!
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A Call To Action,
Email Like Save Embed‹›
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Skip
-Empowered Presentations, Presentation Design Firm - Honolulu, HI
First Name* Last Name*
Phone*Work Email*
Organization/Company*
Message
Get Empowered with Us!
the lead gen form (ability to generate leads),
Email Like Save Embed‹›
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and links within your presentation to your previous uploads.
Email Like Save Embed‹›
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UPLOADSearch
#6 Upload to SlideShare
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Once you upload, SlideShare allows you to share onall these platforms.
360M
497M 48.7M
297M
1.1B
slideshare
2.3B
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slidesharePresent Yourself
Search...
SEO
TechnologyMediaKeywordsBusiness
Because SlideShares technology is built for high Google ranking,
MarketingSalesTips
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repurposing...
repurposing content means additional SEO assets will attract search traffic to your presentation.
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At EP, we repurpose content into presentations and
UPLOAD to SlideShare +
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slideshare
We share and spread our content toreach the larger market SlideShare provides.
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EP analytics on SlideShare
(all time)
2,326,588 4,095 67,772 2,799 7,418Total Views Favorites Downloads Tweets Facebook Likes
slideshare
As of July 2013
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Do you have content that
LET US HELP YOU!
deserves to be repurposed?
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empoweredpres.com
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