Target  Audience  and  Textual  Analysis  –  13/09/2012

Ñ Learning  Objectives Ñ  To  understand  how  different  groups  are  represented  in  the  Media.

Ñ  To  know  how  a  media  organisation  targets  a  specific  audience.

Ñ  To  use  Textual  analysis  skills.  

Ñ Learning  Outcomes Ñ  I  Can  understand  how  and  why  the  media  represents  groups  of  people  differently.  

Ñ  I  know  why  media  organisations  target  specific  audiences  differently.

Ñ  I  can  apply  textual  analysis  skills  to  different  Media  Texts.  

Ñ   Draw  images  of  different  target  audiences:  Teenagers,  adult  woman  21-­‐‑55,  mature  Woman  65+,  Man  21-­‐‑55,  Mature  man  55+  and  write  key  words  of  interest  for  each  audience.  

Do  Now!

Why  do  men  wear  ties?

Key  Concepts

Institutions Who  is  

communicating,  and  why?

What  type  of  organisation  or  

company  is  behind  this  text?    Why  have  they  made  it?    What  are  they  trying  to  do?    How  was  it  financed?

 

 

Technologies How is it produced? What techniques and equipment were used? What is the quality of the text? Has it been limited by resources or does it look this way for a reason?

Genre What  type  of  text  is  it?

What  is  it?  Is  it  similar  to  other  texts  I’ve  seen  

why?    

Representation How  does  it  present  

its  subject? Is  it  fair,  accurate  or  

honest?    What  meanings  does  it  aXempt  to  create  about  the  people,  places  or  things  

within  it?  

Media  Language How  do  we  know  what  it  means? What  interesting  

elements  within  the  text  encourage  me  to  think  certain  things?  Can  I  comment  on  the  shots;  lighting;  props;  or  music  etc?

 

Audience Who  receives  it  

and  what  sense  do  they  make  of  it? Who  is  meant  to  watch/see  this?    What  type  of  

person?  Am  I  part  of  this  audience?  Why  is  it  aimed  at  

them?  

Representation  Questions

Ñ What  kind  of  realism  is  being  aXempted  by  the  program?

Ñ Who  is  being  represented  in  the  drama  (who  is  present)  and  how?

Ñ Who  is  not  being  represented  in  the  drama  (who  is  absent)  and  why?

Ñ Can  we  identify  any  characters  that  are  stereotypical  representations?

Ñ Is  there  a  dominant  view  of  the  world  represented  in  the  drama,  or  are  there  several  different  views  to  choose  from?

Ñ What  different  responses  might  audience  members  make  to  these  representations.