Representation of the

Olympics

LO: to understand and explore the

representation of the Olympics and

different audience responses

06 January 2013

STARTER

• Do you think it is better to be at the

opening ceremony or to watch it on TV?

• Why?

Technical codes

used?

Visual codes used?

Mode of address?

Lexis?

Layout and design?

Technical codes

used?

Visual codes used?

Mode of address?

Lexis?

Layout and design?

TASK

• As a class, we are going to analyse how

the Olympics are represented in a video

and how it shapes our response to the

event

• Examine:

– audio codes

– visual codes

– technical codes

– mode of address & lexis

PLENARY

• What ideology was promoted in the

opening ceremony?

• How is the audience positioned in the

opening ceremony?

• How are/were audiences meant to

respond to the Olympics?

• What codes are used to make us respond

this way?

HOMEWORK

• Research Aidan Burley (Tory MP) and

Charlie Brooker’s response to the Olympic

opening ceremony – what did they think

and why do you think this is?