Repositories at Warwick - A Brand New Start!
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Repositories at Warwick- a BRAND new start!
Suzanne Atkins, Marie Barwick, Yvonne Budden and Helen Hewitt
E-Repositories Team, University of Warwick Library
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Starting the process…
• Who are we?• Where do we want to go?• What are our key services?
– Both now and in the future.– What do we want to be able to offer?
• Who are our customers?– Distinct user groups that we can target services to.
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Services and Benefits
Match services to users
Transform services into benefits
Translate benefits into messages
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Communicate!
• Elevate the profile of both services.• New service launched:
– Soft launch May 2011 with pilot department (History)
– Major launch to come in 2012 with REF Plug-in and new ‘look and feel’.
• Series of Head of Department meetings.• Involvement in REF Planning.
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How are we using the materials?
• Departmental meetings and training.• As rewards for depositors.• Reminders following meetings.• Standardisation of regular communication.• New website and look and feel of the
archive [coming soon]
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[Library sites]
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What did we gain?
• Clear visual identity for the repository.• In 10 months (April ‘11-Jan ‘12):
– WRAP 49.9% increase full text items on previous year– Publications service from 0 to 33,774 records
• Excellent team building exercise.• Set of documents on the service for use in the
future and to drive development.• Useful process even if you don’t turn them into
materials!
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Acknowledgements
• Thanks to Kay Grieves for the marketing toolkit used:– Grieves, K. (2010) “’How do you like your eggs in
the morning?’ A simple 7 step toolkit for creating strategic marketing plans that really work”. Sunderland : University of Sunderland, pp. 32.
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Any questions?
• Email: [email protected] • Web: http://go.warwick.ac.uk/lib-publications
• Contact Yvonne:– [email protected]– Phone: 02476 5 75793