Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx.
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Transcript of Reporting Inbound Marketing Results & ROI Framework xx/xx/xxxx.
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Reporting Inbound Marketing Results & ROI Framework
xx/xx/xxxx
Reporting Inbound Marketing Results & ROI Framework
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Driving ROI through Monthly Progress
Meetings = A Win/Win!
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Looks pretty good, but how do we know what had an impact
and what didn’t?
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Keyword SummaryKeyword Summary
• Observation #1
• Observation #2
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Use Keyword Grader To Find Conversion Opportunities for
Campaign
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Inbound LinksInbound Links
http://yourdomain.com/Default.aspx?app=link-grader&dm=2&tws=doteduguru.com&dr=90
• Observation #1• Observation #2
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Organic TrafficOrganic Traffic• Observation #1
• Observation #2
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Landing Page Results
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Blog Results
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BlogBlog• Observation #1
• Observation #2
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Monthly ReachMonthly Reach• Observation #1
• Observation #2
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AnalyticsAnalytics
http://app.hubspot.com/analytics/sources?portalId=yourdomain
• Observation #1• Observation #2
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Prospect Traffic Review:
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Traffic Results
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Call To Action Results
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What to Report On:
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Email Results
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Lead Nurturing Results
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What to report on:
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If we look at
VISITS,where did most of
our traffic come from?
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If we look at
LEADS,where did most of
our leads come from?
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If we look at
CUSTOMERS,
where did most of our revenue come from?
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What Source converted
CUSTOMERS at a higher rate?
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Website Competitors Comparison
Website Competitors Comparison
• Observation #1
• Observation #2
http://yourdomain.com/app/website-grader/
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Website Competitors Comparison
Website Competitors Comparison
http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1
http://doteduguru.demo6.hubspot.com/Default.aspx?app=website-grader&dr=90&met=GoogleIndexedPages&dm=1
• Observation #1• Observation #2
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Website Competitors Comparison
Website Competitors Comparison
http://yourdomain.com/Default.aspx?app=website-grader&dr=90&met=AlexaRank&dm=1
• Observation #1• Observation #2
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Presenting ROI/Meeting Success Factors
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Make them frequent (monthly)
Have a clear agenda + materials ready
Prepare attendees, practice crowd control
Save time for discussions/debrief
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More Resources from Hubspot: