Reporte Apex America

Social Media Report Apex America Mariana Martínez Piervittori [email protected] Tel: 54 351-526-0485 ext 613131 7/21/2014

Apex America 2011-2014

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HIGHLIGHTS AND RECOMENDATIONS

Fan Page Level Highlights

We have 8.361 Fans. We engaged 907 of them. We reached 4.957 people. We have 100% of Organic interactions.

Our People analysis shows that of 8.361 total fans, 6.967 are from Argentina and 34 are from USA. 7.978 of them speak Spanish and 130 of them speak

English.

Our People analysis shows that we reach 25.085 people from Argentina and 254 are from USA. We reach 21.575 Spanish speakers and 570 English speakers.

Our People analysis shows that we engaged 2.273 fans in Argentina and 9 of them are from USA. We engaged 2.070 Spanish speakers and only 15 English

speakers.

Post level highlights

Best performance post is a video campaign of our internal staff.

Almost 100% of the posts are internal communications.

Top post of The number of stories generated about you page post is an internal contest. It means than our audience have a specific call to action with a

benefit (Win a contest)

We have several posts in the same day without time distance between them.

We don´t use the visual guideline of facebook in our graphics.

Recommendations

Create a specific corp account with an independent content for our external audience (both of them Spanish and English)

Establish proper time and proper content.

Unify other digital channels and collaborate with the traffic between channels.


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FANS COMPARISON | DECEMBER

LIKE SOURCES

Organic

100%

Date Likes New Likes Growth Unlikes

March 2012 2.301 2.301 100% -

January 2013 4.020 1.719 42.8% -

January 2014 7.500 3.480 46.4% -

July 2014 8.361 861 10.29% 81

Launch date: June 2011

Total Fans: 8,361


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PEOPLE ANALYSIS

Fans People Reached

People Engaged


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POST ANALYSIS | BEST PERFORMANCE LIFE TIME ENGAGED USER

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2

3

4

5

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BEST PERFORMANCE POST| RANKING POST

#1

#2

#3

#4

#5

#6

Reporte Apex America

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