PRESENTED BY:

Akash ThakurBharat MaheshwariDipa ShahGirish NairNikita SanghviPrakash Prajapati

GROUP : 6

STUDENTS COLLOQUIUM PRESENTATION

SURVEY ONCONSUMER BEHAVIOUR ON

LCD TV IN AHMEDABAD

Introduction

Major players

Research Objective

Market Survey

Analysis

Conclusion

Reference

FLOW OF PRESENTATION

INTRODUCTION

TV- An ‘Idiot Box’…?

No…No….No….

Don’t Get Confused!

Indian Television Brands SANYO/BPL VIDEOCON ONIDA

Chinese Television Brands HAIER TCL

Korean Television Brands HYUNDAI LG SAMSUNG

Japanese Television Brands SONY PANASONIC SANSUI AKAI HITACHI SHARP TOSHIBA

Other Country brands  BENQ – Taiwan  PHILIPS- Holland  VIEWSONIC- USA

MAJOR PLAYERS IN INDIA

RESEARCH OBJECTIVEObjective: “To Study Consumer Behaviour On LCD TVs

In Ahmedabad”

Sample size : 160Sampling technique used: Convenience samplingSampling Process: QuestionnaireArea covered:

Eastern Ahmedabad– Maninagar, Isanpur

Western Ahmedabad – Iscon mall, Judges Bungalow , Bodakdev, Nehrunagar

MARKET SURVEY & ANALYSIS

20-25 26-35 36-45 46-55 56 & ABOVE

41 52 4416 10

Fig. 1 Number Of Respondents

AGE GROUP ( in years)

MARKET SURVEY & ANALYSIS

25%

48%

23%

5%

Fig. 2% Of Respondents Having TVs

CRTsLCD TVsCRTs & LCD TVsNO TV

MARKET SURVEY & ANALYSIS

SONY27%

SANMSUNG24%

LG22%

VIDEOCON7%

SANSUI1%

PHILIPS5%

HAIER5%

BPL5%

ONIDA4%

PANASONIC1%

Fig. 3 Frequency Of LCD TV Brands Purchased

MARKET SURVEY & ANALYSIS

4% 7%

21%

35%

15%

13%

2% 4%

Fig. 4Frequency Of LCD TV Purchased (As Per Screen Size In Inches)

17'' 21''26'' 32''37'' 42''46'' 52''

MARKET SURVEY & ANALYSIS

35%

19%17%

6%

11%

12%

Fig. 5% Of Features Of LCD TV Preferred

PICTURE QUALITYSOUND QUALITYLARGE SCREENADD ON FACILITYLESS SPACE CONSUMINGPRICE

MARKET SURVEY & ANALYSIS

17%

49%

17%

11%

3% 3%

Fig. 6Factors Influencing Purchase Of LCD

TVPRICE

BRAND NAME

MODEL DIVERSITY

WORD OF MOUTH

DEALER REC-OMMENDATION

ADVERTISEMENT

MARKET SURVEY & ANALYSIS

15%

33%28%

15%

9%

Fig. 7BUDGET (In Rs.) For Future

Purchase Of LCD TV 25000-45000

45000-6000060000-8000080000-100000100000-120000MORE THAN 120000

Total no. of respondents: 49

MARKET SURVEY & ANALYSIS

29%

24%

25%

10%

1%

1%

7%

2%2%

Fig. 8Best Advertisement Promotion

SAMSUNG

LG

SONY

VIDEOCON

SANSUI

HAIER

PHILIPS

BPL

ONIDA

Difference of opinion between various age groups

of people

Specific choice for size and feature of the LCD TV.

Advertisements on brand recall and purchasing

behaviour

Brand conscious people

Catered huge market

CONCLUSION

REFERENCEwww.wikipedia.com

www.aavaas.com

www.ccsenet.org

www.lcdtvbuying.com

www.dancewithshadows.com

www.eetindia.co.in

www.indiastudychannel.com

THANK YOU