Report:

Keeping in mind your term project

“iPakistan” group make a report

covering the topics highlighted in

the TOC

Report Submission on the 9th

April 2015

Presentations on 16th & 23rd

April 2015

Table of Contents

S. No. Description

A Cover Page

B Letter of Transmittal

C Acknowledgements

D Abstract

1. Executive Summary

2. Introduction to the Service

3 Extended Services Marketing Mix

4 Three-Stage Model of Consumer Behavior Applied to the Service

5 Role and Script Theories Applied to the Service

6 Core and Supplementary Services

6.1 The Flower of Service—Adding Value via Supplementary Services

6.2 Distribution Channels

7 Branding of Services

8 Communication Strategy

9 Foundation for Setting Prices

-Cost-based, Value-based, and Competition-based Pricing

10 Service Blueprint

11 Service Environments