Report on UK Mobile Banking Apps

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    UK Banking Apps Report:Customer Reviews

    BY PIVOTAL LABS

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    2UK Banking Apps Report: Customer Reviews

    Table of Contents

    Executive Summary

    Purpose

    Methodology

    State of the Industry

    Platforms of Choice

    App Ratings

    Customers Feedback

    Analysis of Findings

    Conclusion

    Appendix A: List of Banks

    Appendix B: Mobile App Data

    Contributors

    3

    5

    5

    6

    7

    7

    10

    16

    18

    19

    21

    30

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    3UK Banking Apps Report: Customer Reviews

    As the mobile industry grows exponentially, customers are more connected,

    informed and have more channels than ever to express their concerns and

    needs. Industries vary in their mobile-readiness depending on a number of

    factors such as demand from their customer base, ability to invest in mobile

    offerings, use case and priorities. The banking industry is one where many

    customers expect a great mobile experience, and banks certainly have the

    financial means to invest in a superior mobile offering.

    Pivotal Labs conducted an in-depth examination of the iOS and Android apps

    of the top banks in the UK to see if these institutions were in fact meeting

    the expectations of customers when it comes to mobile banking. The report

    includes analysis of the findings and solutions to address the top customer

    complaints for banks to improve their mobile offering. Our research providesa compelling snapshot for a bank to see how its mobile offering is performing

    according to customer feedback, what areas need improvement, and how it is

    doing compared to its peers.

    Banks that are succeeding in the mobile space are delivering full-featured,

    easy-to-use mobile applications that offer all of the functionality customers

    expect from a traditional banking experience. They also seem to be acting

    on the widely available customer feedback by releasing frequent upgrades

    that resolve issues and deliver addit ional functionality.

    Several banks are doing a poor job, however, at offering the baseline

    functionality that customers expect from mobile banking. Common

    complaints include applications crashing and freezing, frequent error

    messages and issues with connectivity, opening, and loading. The lacking

    functionality is a source of significant frustration and thus a deterrent for

    overall usage. From a list of the top 12 banks in the UK (ranked by total

    assets), eight actively offer consumer banking services in the UK (Standard

    Chartered, Standard Life, andInvestecdo not offer consumer banking

    services in the UK, and Northern Rock plc was bought by Virgin Money

    in 2012).

    A poor mobile banking experience, or a lack thereof, can be the single

    factor for a bank to lose a customer. UK banks need to focus on improving

    their mobile offering if their customers tell them they are not hitting the

    mark. Given the number of choices customers have in the UK, banks have

    a significant opportunity to differentiate themselves as innovative industry

    leaders in mobile.

    Executive Summary

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    Executive Summary (continued)

    Based on our findings, there is a significant opportunity for UK banks to improve

    their overall mobile banking experience, given the average star rating on both

    platforms and common complaints from customers.

    Highlights from the report include:

    The average rating for apps is higher for Android than iOS

    The top issues found across both platforms include: bugs and login/logoff issues

    Platform coverage is weak, with only 58% of banks having an iOS app, an Android

    app, or both

    Seven banks have one to three apps each, Clydesdale and Yorkshire Bank and

    Northern Rock plc has no apps at all. Three additional banks - Standard Chartered

    plc, Standard Life, and Investec - do not offer consumer banking services within the

    UK and Northern Rock plc was bought by Virgin Money in 2012.

    Santander UKs Personal Banking app rated high on both iOS and Android

    HSBCs Fast Holdings app rated low on both iOS and Android

    Even brand equity cannot be expected to compensate for the mobile

    experience; customers were surprisingly consistent with ratings across

    the board when they encountered the same types of functionality, despite

    the different sub-brands (e.g., RBS, RBSMobile, and UlsterBank ROI

    on the Android platform) using essentially the same solution with their

    respective branding.

    The Banking Apps Report by Xtreme Labs analyzed public customer reviews

    from the Apple iTunes Store and the Google Play Store between May 18 and

    June 11, 2013 for the top 12 banks as ranked by total assets in the UK.

    Findings

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    Purpose

    This report is part three of a series of three and is designed to provide insight into

    how the top UK banks fare in the mobile application space according to customer

    feedback. The first report covers U.S. banking aps, and the second covers Canadian

    banking apps. We chose these countries to acquire a snapshot of how the English

    language leaders in mobile innovation fare.

    Since the top two mobile platforms are iOS and Android, we focused our research

    on these operating systems. We researched which platforms the banks have

    targeted for mobile banking applications, their average ratings, and areas that

    customers have highlighted as needing improvement.

    Methodology

    The banks researched in this report came from the list Top Banks in UK on

    www.relbanks.com, an aggregator of global bank data. Banks inclusion in the

    lists is based on the total value of their assets.

    Research for this report was conducted from May 18 June 11, 2013. The report

    aggregated publicly available customer ratings in both the Apple iTunes Store and

    the Google Play Store and listed those results, as well as top complaints based on

    customer comments.

    We used the data for the current version of each app if there were reviews and

    ratings available for the current version; otherwise we used the data from all

    versions. Some banks had an app that did not have enough data to be reviewed;

    these are noted in Appendix B.

    The number of ratings for Android apps is not specified in Google Play, therefore we

    averaged 10 reviews/page. Google Play displays a maximum of 48 pages, therefore

    some apps are listed as having 480 reviews, which is actually the maximum we

    could identify.

    For reviews, we looked at the 50 most recent for the current version. Our threshold

    for determining whether or not an app has or is lacking a feature was if two or more

    comments were made about it.

    http://www.relbanks.com/europe/ukhttp://www.relbanks.com/europe/uk
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    State of the Industry

    One in six customers who switches banks indicates a poor mobile banking

    experience prompted the switch1

    Between 51% and 76% of mobile users want to use their device to call

    customer service, cheque balances, transfer money, pay bills, and look up

    branch locations and hours2

    Only 50% of customers using mobile banking report that they fully

    understand the capability of the technology, representing an opportunity

    for banks to educate their customers, increase usage and potentially

    deepen customer share of wallet3

    1 Google Think Insights. (October 2012). Mobile Banking Trends 2012. Retrieved from http://www.google.com/think/research-studies/

    mobile-banking-trends-2012.html

    2 Ibid

    3J.D. Power & Associates. (April 2012). Press Release: 2012 Retail Banking Satisfactio n Study. Retrieved from http://www.jdpower.com/

    content/press-release/Hmio580/2012-retail-banking-satisfaction-study.htm

    Customers are increasingly turning to mobile to fulfill their daily banking

    needs. Given the number of choices customers have for financial services,

    banks have a significant opportunity to differentiate themselves as innovative

    industry leaders in mobile. A bank should not underestimate the value of a

    full-featured, seamless mobile experience. While features such as account

    balances are considered standard, users expect additional functionality such

    as easy transfers, bill payments, and remote cheque deposit.

    In spite of the benefits of offering a high quality mobile experience, many of

    the top providers are overly complacent with their offerings. The trailblazers

    in our industry are the ones who think about mobile at every step of their

    business and product. Mobile is no longer an afterthought or a check list

    item to just get done - it is a necessity. It has become a pillar of customerengagement strategies and a key component to growing the revenue models

    of all businesses.

    Banks need to focus on what is going to set their institution apart. To answer

    that, they need to focus on how their customers engage with them, how they

    think, and what they need.

    Consider these statistics about customers interested in or using

    mobile banking:

    http://www.jdpower.com/content/press-release/Hmio580/2012-retail-banking-satisfaction-study.htm%20
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    Platforms of Choice

    = 58%

    Average Rating

    * It is not possible in Google Play to see separ ate ratings for curre nt and all versions.

    2.7/5

    ALL VERSIONS:CURRENT VERSION:

    iOS

    3.1 /5

    Android*ALL VERSIONS:

    3.3 /5

    7/12 = 58%7/12 = 58%7/12

    BothiOS Android

    iOS

    App Ratings

    The illustrations below depict how many of the banks we reviewed have deployed at least one

    mobile app on iOS, Android, and both platforms. Some banks have more than one app, as noted

    in Appendix A.

    Of the apps, the average rating by platform was:

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    The list of highest rated apps is based on a combination of the following criteria:

    Rated favourably (3+ stars)

    At least 60% favourable rating (3+ stars)

    25 or more reviews for the version reviewed

    BANK APP RATING(OUT OF 5) %FAVOURABLE

    Santander UK Personal Banking 3.5 77

    Royal Bank of Scotland

    GroupIsle of Man Bank 3.5 69

    iOS

    Highest Rated

    Please refer to Appendix B for the banking apps that did not meet our criteria

    to be either highest or lowest rated.

    BANK APPRATING(OUT OF 5)

    %FAVOURABLE

    National Westminster NatWest 3.9 79

    Royal Bank of Scotland

    GroupRBS 3.8 76

    Royal Bank of Scotland

    GroupUlster Bank ROI 3.6 73

    Royal Bank of Scotland

    GroupUlster Bank NI 3.6 72

    Barclays Barclays Mobile Banking 3.5 68

    Lloyds Banking Group Lloyds TSB Mobile Banking 3.3 64

    Santander UK Personal Banking 3.2 64

    Android

    App Ratings (continued)

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    The figures below represent the percentage of apps that received

    each item of feedback, so totals equal more than 100% per platform.

    By platform, the leading negative reviews were:

    iOS

    Android

    Bugs: 58%

    Bugs: 60% 30%Login/Logoff issues: 40%

    Unable to

    View Full

    Statements:25%

    Not Compatible

    Across Device

    /OS Versions:

    Bill

    paying

    Issues: 25% 25%

    BalanceDoes not

    Update

    Immediately:

    Poor Design: 42%25%Login/Logoff issues:

    Customers Feedback

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    Below is an analysis of the common complaints across both platforms. We have

    included potential causes and our recommended solution to address each complaint.

    PROBLEM

    Application is buggy (doesnt open, crashes, freezes often).

    CAUSE

    Bugs such as those identified can be caused by poorly written code, unreliable

    internet connection, or poor memory management.

    SOLUTION

    A reliable development partner should thoroughly test an app under multiple

    conditions and variables to ensure that an app is devoid of bugs before release.

    Furthermore, an app should include a feature that automatically generates crash

    reports and sends them to the developer. Rapid resolution is critical, so that

    users do not uninstall an app, never to return.

    What we find surprising about this number is that its so high across both iOS

    and Android. 58%-60% of apps being buggy means that the banks have a lot

    of work to do optimize their mobile experiences. Even the four highest rated

    apps across both platforms appear on this list, indicating they still require

    some tweaking.

    The rate of bugs being reported for iOS is especially surprising, as the iTunesApp Store is usually quite rigorous in its testing process before allowing apps

    to be made available for download.

    QUOTES

    We selected a few quotes from customers to highlight what they think about

    apps with these sorts of issues.

    Useful app but it has bugs. Login works sporadically and cheque deposits often

    fail requiring several tries.

    The app is perfectly functional, however its clearly not a high quality app... Itworks, but its clearly got bugs.

    Camera wont connect for cheque deposits. App locks up in other places. Used

    to work fine...Please test your app thoroughly before updating. This is a banking

    app for goodness sake. You should not be beta testing on users.

    This app used to be great! always working and always being able to deposit

    cheques. Now its horrible! Always down for maintenance and I cant even deposit

    cheques anymore with out it giving me an error about 20 times. Horrible! now I

    have to waste gas driving to the bank again to deposit cheques. Ugh!

    Customers Feedback (continued)

    Application has Bugs

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    BANK APP

    Barclays Barclays Mobile Banking

    mybarclaycard

    Lloyds Banking Group Lloyds TSB Mobile Banking

    National Westminster Bank NatWest

    NatWest Offshore

    Royal Bank of Scotland Group Isle of Man Bank

    Royal Bank of Scotland

    Santander UK Personal Banking

    Below is a breakdown by platform of apps that received at least two

    comments giving this feedback.

    Application has Bugs

    iOS

    BANK APP

    Barclays Barclays Mobile Banking App

    Co-operative Banking Group Co-operative Bank

    Lloyds Banking Group Lloyds TSB Mobile Banking

    Royal Bank of Scotland Group NatWest

    RBS

    Santander UK Personal Banking

    Android

    Customers Feedback (continued)

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    PROBLEM

    Application has login/logoff issues.

    CAUSE

    Besides software bugs, there could be a few explanations for users having problems

    logging on or off a banking app:

    Software Bugs

    Forgotten password

    Application times out

    Forgotten user name

    Locked account

    Lack of internet connectivity

    SOLUTION

    Software bugs

    This is an especially serious issue for a banking app, as a user who believes he/she

    has signed out could risk financial loss is their mobile device is compromised.

    This is one category where iOS is performing significantly better than Android;

    however, both platforms have very high numbers for such a significant security issue.

    Of all the top issues reported, this is the one that we would recommend be addressed

    first, to assuage customers concerns that their mobile banking is highly secure.

    Forgotten passwordThe interface should be designed to make the authentication process simple and

    smooth, and to provide enable users to quickly recover or reset their password.

    Application times out

    We recommend that apps do not have a timer, as that increases stress and anxiety

    for the users. When logging back after a timeout, the app should inform the user

    that the application timed out based on security settings, and guide the user to log

    back in.

    Forgotten user name

    We recommend as a general feature of all mobile apps that they provide local

    storage of the user name, so that the user does not have to enter it every time. If

    this is not possible based on security requirements, the app should provide visual

    guidance to recover the user name.

    Locked account

    The app should highlight that the account has been locked due to security reasons

    for the protection of the user. It should provide a call to action (preferably a direct

    connection to Support), so that the user can unlock the account.

    Lack of internet connectivity

    When there is no internet connectivity, the app should provide the user access to as

    much offline content as possible. For secure areas, let the user know that they need

    internet connectivity and can try again later.

    Application has Login/Logoff Issues

    Customers Feedback (continued)

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    QUOTES

    We selected a few quotes from customers to highlight what they think about

    apps with these sorts of issues.

    I cant even log in. It says incorrect username or password when its not.

    Really an inconvenience. Thinking about switching banks because of it.

    I cant get past the login security question. Nothing shows up in the field

    when I type the answer to the security question. Cut & paste doesnt work

    either, so as it stands now this app is only useful for things that dont require

    a login like looking up branch hours.

    Cant log into my account with this app! Recently switched [banks] and this

    app is incredibly frustrating! Please fix.

    Customers Feedback (continued)

    Application has Login/Logoff Issues

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    BANK APP

    Barclays Barclays Mobile Banking

    Co-operative Banking Group The Co-operative Bank

    Santander UK Personal Banking

    iOS

    BANK APP

    Lloyds Banking Group Lloyds TSB Mobile Banking

    Royal Bank of Scotland Group NatWest

    Santander UK Personal Banking

    Android

    Below is a breakdown by platform of apps that received at least two

    comments giving this feedback.

    Customers Feedback (continued)

    Application has Login/Logoff Issues

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    Platforms of Choice

    The UK banks are not doing well for platform coverage on either OS. They have

    significant catching up to do in order to meet customer expectations.

    Average Rating

    An interesting trend is that the average rating of iOS apps is higher for

    all versions than the current version. This indicates that iOS apps may be

    worsening, instead of getting better with each release. Banks need to have

    an established roadmap prior to development so that each release is an

    improvement that spurs positive feedback and ratings.

    Because Google Play only allows the ratings for only the current version to

    be viewed, we cannot compare all to current as we can with iOS.

    58% 58%

    BothiOS Android

    58%

    2.7/5

    ALL VERSIONS:CURRENT VERSION:

    iOS

    3.1 /5

    ALL VERSIONS:

    3.3 /5

    iOS

    * It is not possible in Google Play to see separate ratings for current and all versions.

    Android*

    Analysis of Findings

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    Highest and Lowest Rated

    Our research shows that the number of highest-rated apps is equal across

    both platforms. The most interesting note is that there are no low-rated

    Canadian Android apps.

    Number of High-Rated Apps Number of Low-Rated Apps

    2 7 4 1

    Customers Feedback

    Complaints about bugs and login/logoff issues top the list of grievances. This is

    baseline functionality that customers expect at a minimum through their mobile

    experience. The lacking functionality would act as a significant frustration and

    thus deterrent for overall usage.

    Appendix B shows the feedback given for each app about other functionality that

    is lacking or faulty. Negative feedback correlates with low ratings: customers are

    clearly telling banks that they will not tolerate a frustrating experience when itcomes to managing their finances on mobile. Considering that one in six customers

    who switch banks indicate a poor mobile banking experience prompted the switch,

    banks cannot afford to have an app plagued by bugs and other issues.4

    At the very least, customers should have access to the same functionality, and

    experience similar ease of use and overall satisfaction through their mobile banking

    experience as their traditional banking experience. Given the current growth of

    mobile usage, a bank will ideally take a step further to offer a superior mobile

    experience which can act as a differentiator and position them as innovative leaders

    in the industry. Having a mobile app gives banks a significant opportunity to better

    understand the behavior of their customers and thus further engage with them.

    Banks need to update their apps often in order to fix issues, remain relevant,

    and boost their ratings in the app marketplace.

    4 Google Think Insigh ts. (October 2012). Mobile Bankin g Trends 2012. Retrieved fromhttp://www.google.com/think/

    research-studies/mobile-banking-trends-2012.html

    Rated favourably (3+ stars)

    At least 60% favourable rating (3+ stars)

    25 or more reviews for the version reviewed

    Rated negatively ( < 3 stars)

    At least 60% negative rating ( < 3 stars)

    25 or more reviews for the version reviewed

    Analysis of Findings

    http://www.google.com/think/research-studies/mobile-banking-trends-2012.htmlhttp://www.google.com/think/research-studies/mobile-banking-trends-2012.htmlhttp://www.google.com/think/research-studies/mobile-banking-trends-2012.htmlhttp://www.google.com/think/research-studies/mobile-banking-trends-2012.html
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    Conclusion

    5 Google Think Insight s. (October 2012). Mobile Banking Trends 2012. Retrieved from http://www.google.com/think/research-studies/

    mobile-banking-trends-2012.html

    We are just reaching the breakout point for mobile banking, and many of

    the top providers are already overly complacent with their offerings. The

    trailblazers in our industry are the ones who think about mobile at every step

    of their business and product. Mobile is no longer an afterthought or a check

    list item to just get done - it is a necessity.

    Based on the findings of the report, our observation is that the mobile

    experience offered by the top UK banks has significant room for improvement.

    With only 58% coverage across iOS, Android, or both, UK banks are losing out

    on a significant opportunity to engage with their customers, given that 51%-

    76% of mobile users want to use their device to call customer service, cheque

    balances, transfer money, pay bills, and look up branch locations and hours. 5

    In general, banks need to focus on a better iOS experience compared to Android,

    as Android outperformed iOS apps in terms of overall ratings.

    Customers will not engage in mobile banking as a daily activity and definitely

    will not have a banks app on the first screen of their mobile device if an app

    does not meet their expectations.

    With their enormous assets, the banks researched for this report have no

    reason for not having a superb mobile offering. In fact, they cannot affordto have a poorly-performing app, or no app at all. Banks that ignore major

    customer groups, have poor ratings, and do not respond to complaints, are

    losing customers, losing revenue, and damaging their brand.

    Our research combined with our expertise in mobile strategy and product

    development should provide these and other banks with some ideas for how

    to design a mobile app, as well as the incentives for providing one.

    http://www.google.com/think/research-studies/mobile-banking-trends-2012.htmlhttp://www.google.com/think/research-studies/mobile-banking-trends-2012.htmlhttp://www.google.com/think/research-studies/mobile-banking-trends-2012.htmlhttp://www.google.com/think/research-studies/mobile-banking-trends-2012.html
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    BANK# OFIOS APPS*

    # OFANDROID APPS*

    1 HSBC Holdings 1 1

    2 Barclays 2 1

    3 Royal Bank of Scotland Group 4 3

    4 Lloyds Banking Group 1 1

    5 National Westminster Bank (NatWest) 2 2

    6 Standard Chartered plc 0 0

    7 Santander UK 1 1

    8 Standard Life 0 0

    9 Co-operative Banking Group 1 1

    10 Investec 0 0

    11 Clydesdale and Yorkshire Bank 0 0

    12 Northern Rock plc 0 0

    Appendix

    The following list of top UK banks was taken from www.relbanks.comon May 17, 2013.

    They are listed in order from highest to lowest by total assets.

    * Apps refers to consumer banking apps availab le to UK customers

    Notes:As previously explained in the Executive Summary, it is acknowledged that Standard Chartered, Standard Life, and Investec do not offerconsumer banking services within the UK . Northern Rock plc was acquired by Virgin Money in early 2012, and operates under the Virgin

    Money brand. Nonetheless, to preserve the integrity of this study, the original list composed by relbanks.comwas used throughout.

    http://www.relbanks.com/europe/ukhttp://www.relbanks.com/http://www.relbanks.com/http://www.relbanks.com/europe/uk
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    Appendix B: Mobile App Data

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    22UK Banking Apps Report: Customer Reviews

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    LEGEND

    Favourable is defined as a rating

    greater or equal to 3 stars

    Negative is defined as a rating less than

    3 stars

    The Current Version refers to the mo st

    recent version listed at time when

    research was conducted.

    *Varies with device

    Barclays Mobile Banking

    BARCLAYS

    Barclays Mobile Banking App

    mybarclaycard

    55%

    3.0166

    92 74

    3,912

    4,596 1,474

    10 5

    45%

    68%

    32%

    1.3.1

    3.5

    3.5

    1.3.1

    ALL1.3.2

    1.101.10

    15

    IOS

    ANDROID

    IOS

    67%

    33%

    12%

    1.5125

    15 110

    389

    230 159

    88%

    59%

    41%

    1.1.1

    2.9

    1.1.1

    ALL2.1.11

    The Co-operative Bank

    CO-OPERATIVE BANKING GROUP

    Co-operative Bank

    IOS

    ANDROID

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    23UK Banking Apps Report: Customer Reviews

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    LEGEND

    Favourable is defined as a rating

    greater or equal to 3 stars

    Negative is defined as a rating less than

    3 stars

    The Current Version refers to the mo st

    recent version listed at time when

    research was conducted.

    *Varies with device

    37%

    2.51,689

    618 1,071

    3,912

    1,542 2,370

    63%

    39%

    61%

    1.1.0

    2.4

    1.1.0

    ALL1.1.49

    HSBC HOLDINGS

    HSBC Fast Balance

    HSBC Fast Balance

    IOS

    ANDROID

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    24UK Banking Apps Report: Customer Reviews

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    LEGEND

    Favourable is defined as a rating

    greater or equal to 3 stars

    Negative is defined as a rating less than

    3 stars

    The Current Version refers to the mo st

    recent version listed at time when

    research was conducted.

    *Varies with device

    31%

    2.0748

    229 519

    3,431

    2,190 1,241

    69%

    64%

    36%

    1.20

    3.3

    1.20

    ALL2.00

    Lloyds TSB Mobile Banking

    LLOYDS BANKING GROUP

    Lloyds TSB Mobile Banking

    IOS

    ANDROID

    5,266 1,376

    83 112

    79%

    21%

    2.5

    3.9

    4 357%

    43%3.0

    26 21

    55%

    45%3.1

    3.2.13.2.1

    ALL2.0.44

    2.6.32.6.3

    195

    6,642

    7

    47

    ALL3.0.30NatWest

    NatWest

    NatWest Offshore

    NatWest Offshore

    IOS

    ANDROID

    ANDROID

    IOS

    43%57%

    NATIONAL WESTMINSTER BANK (NATWEST)

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    25UK Banking Apps Report: Customer Reviews

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    LEGEND

    Favourable is defined as a rating

    greater or equal to 3 stars

    Negative is defined as a rating less than

    3 stars

    The Current Version refers to the mo st

    recent version listed at time when

    research was conducted.

    *Varies with device

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    271 993.6

    ALL2.2.58

    370

    Ulster Bank ROI

    73%

    27%ANDROID

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    8

    5 363%

    38%3.5

    2.1.02.1.0RBSMobile

    IOS

    ROYAL BANK OF SCOTLAND GROUP

    35 1669%

    31%3.551

    ALL2.6.3Isle of Man Bank

    IOS

    40%

    2.55

    2 3 60%

    2.6.22.6.2Ulster Bank NI

    IOS

    29%

    2.048

    14 34

    3.2.13.2.1Royal Bank of Scotland

    IOS

    71%

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    1,586

    1,205 38176%

    24%3.8

    ALL3.0.30RBS

    ANDROID

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    128 493.6177

    ALL2.2.58Ulster Bank NI

    72%

    28%ANDROID

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    26UK Banking Apps Report: Customer Reviews

    LEGEND

    Favourable is defined as a rating

    greater or equal to 3 stars

    Negative is defined as a rating less than

    3 stars

    The Current Version refers to the mo st

    recent version listed at time when

    research was conducted.

    *Varies with device

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    CURRENT VERSION: VERSION REVIEWED:

    FAVOURABLE NEGATIVE

    RATING TOTAL RATINGS:

    FAVOURABLE PERCENTAGE

    NEGATIVE PERCENTAGE

    77%

    3.582

    63 19

    425

    270 155

    23%

    64%

    36%

    2.10

    3.2

    2.10

    ALL1.10

    Personal Banking

    SANTANDER UK

    Personal Banking

    IOS

    ANDROID

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    27UK Banking Apps Report: Customer Reviews

    About Us

    Pivotal Labs has been at the forefront of agile development for 25 years. We specialize in

    building highly reliable, scalable software for innovative industry leaders and emerging

    companies across a number of industries.

    Weve launched hundreds of web and mobile software products and built complex

    enterprise infrastructures that run some of the worlds most effective business platforms.

    Transforming how the world builds software.

    Pivotal Labs co-innovates with a range of clients, from seed stage startups building a first

    version of their product, to established startups rapidly scaling their product and team,

    to Fortune 1000 companies looking for better ways to engage their users.

    Mobile and Web Engineering

    Develop next generation concept sites and applications.

    Strategic Consulting

    Advise on how to take advantage of industry trends to ensure an optimal product launch.

    Product Design

    Create a product that is on-brand and consistent with design and usability best

    practices across all platforms.

    Product Management

    Work with your and our teams to design and develop software that meets

    your requirements.

    Quality Assurance

    Utilize our large inventory of tools to test across all platforms and browsers.

    Client Enablement

    Provide focused coaching so you can integrate our practices with your team.

    MISSION

    WHO WE WORK WITH

    OUR SERVICES

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    28UK Banking Apps Report: Customer Reviews

    Mike Stern

    Business Development Director,

    Financial Services

    [email protected]

    Megan Wheeler

    Communications Lead

    [email protected]

    Charmaine DSilva

    Senior PR Manager

    Contributors

    AUTHORS

    DESIGN

    RESEARCH

    Lindsay Auchinachie

    Herbert Lui

    mailto:mstern%40xtremelabs.com?subject=U.K.%20Banking%20Apps%20Reportmailto:mstern%40xtremelabs.com?subject=U.K.%20Banking%20Apps%20Report
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    TRANSFORMING HOW THE WORLD BUILDS SOFTWARE | WWW PIVOTALLABS COM | PUBLISHED: JANUARY 2014

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